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Online
Advertising & Social Media Marketing 101 - Overview
This 2-day program is the
ideal training course for business owners,
marketing professionals and individuals who want
to know more about internet marketing and social
media marketing concepts, strategies,
tips and tools. Learn what's available in this
session that is especially geared toward beginners,
with details on the following topics and advice on how to
succeed:
SEO 101
SEO (Search Engine Optimization) will help you
position your website properly to be found at the most
critical points in the buying process.
This SEO overview will help you understand what the
search engines (especially Google, Yahoo & Bing) are
looking for, and how the principle of building your site for
your customers will also please the search engines. In
clear, non-technical language, you'll learn the latest
optimization trends along with the best practices
necessary to make an immediate impact on your internet
presence and website profitability.
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Pay Per Click Advertising 101
PPC (Pay Per Click)
Advertising
is a form of search advertising that provides a top ranking
in return for payment. Every major search engine offers a
paid placement program. Learn what's available in this
session that is especially geared toward beginners, with
details on programs from major providers and advice on how
to succeed.
Google
now powers about 83% of all search engine traffic.
Successful paid search advertisers need to understand
Google AdWords
inside and out. During this session, we will cover best
practices for
Google AdWords,
including the tools and tactics you'll need to manage and
optimize your campaigns, keywords, match-types, ads, bids,
targeting, landing pages and quality scores for
Google Search
and
Display networks.
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Google Analytics 101
You've built your Web site.
Now what? Is it generating revenue or is it still a cost
center? Are people coming? Once they come to your site, what
are they doing? Where are they coming from? Which areas of
my website need to be improved? All these questions can be
answered by interpreting your Web analytics data using
Google Analytics. You will be able to track which online
marketing initiatives are cost effective and see how
visitors actually interact with your site.
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Social Media Marketing 101
Social media marketing
has become a major piece of the search marketing puzzle
and is changing the way we work, communicate and live.
Companies are amazed by the influence social media is having
and want to understand how to use it effectively.
This session is designed
to guide you through the complex landscape of social media
and how it relates to your brand or web property. You'll
learn about the leading sites, the functionality they
provide, and best practices for interacting in these virtual
places. You'll also come away with some valuable tips on how
to effectively leverage your brand, services and products in
different social media environments including Facebook,
Twitter, LinkedIn,
YouTube, Flickr, Wikipedia, Review
Sites, Digg, and more. The session will also
include suggestions how to integrate social media with other
channels of online marketing effectively.
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Who should attend this training?
Anyone involved in
advertising campaigns and want to get the very best results
for their marketing budget, including sales and marketing
staff, online marketers and consultants.
Also, people who are involved in the design, performance or
online advertising of a web site including web designers,
web developers, consultants as well as students and
non-specialists who want to learn about Internet Marketing
and Social Media Marketing. This training program is
targeted to those with responsibility for developing or
implementing an organization's online/digital strategy,
including marketing managers, communication specialists,
webmasters and IT managers or those who would like to a
pursue a career in online advertising.
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Who has already attended our
training sessions?
The following companies
have already sent their delegates in our earlier training
programs:
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Dubai
Women's College
Al Qusais, Dubai |
Azadia
Group
MAF Tower, Deira City Center |
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MBC Group
Dubai Media City |
EPOC Messe Frankfurt GmbH
Sheikh Zayed Road, Dubai |
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Rotana
Hotel Management Corporation
Dubai |
IFFCO
Group
Sharjah |
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Al
Khawarizmi International College
Al Ain | Abu Dhabi |
Dubai
Outlet Mall
Dubai - Al Ain Road |
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GETEX -
Gulf Education
&
Training Exhibit
Dubai Int'l Convention & Exhibition Centre
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UAE Exchange
Abu Dhabi |
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University of Wollongong in Dubai
Dubai Knowledge Village |
Sharaf
DG
Dubai |
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The
First Group - Property Developer
Gold & Diamond Park, Dubai |
Paintball Kuwait
Kuwait City, Kuwait |
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Mövenpick Hotel
Bur Dubai |
Illusions Online Arabia FZ LLC
Dubai Media City |
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Zabeel Institute of Management & Tech.
Bank Street, Bur Dubai |
Skyline University College
University City, Sharjah |
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Web Mark International
Dubai Media City |
Innovative Human Resource
Dubai Knowledge Village |
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Nets International
Business Bay, Dubai |
Lobo Management
Services
Dubai World Trade Centre |
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LCAS
Dubai Healthcare City | Harley St, London |
Intelligent Partners
Deira Dubai |
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Seat Holidays Dubai LLC
Deira City Centre, Dubai |
Primedia Unlimited Middle East FZ LLC
Business Central Towers, Dubai Media City |
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Kaya Skin Clinic
Karama, Dubai |
IMC Advertising
Dubai Media City |
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IQPC, Middle East
Dubai Knowledge Village |
Advanced Electronics Company
Riyadh, Saudia Arabia |
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Alvins Gulf Chartered Accountants
Al Nahda, Dubai |
Best Limo Rent a Car
International City, Dubai |
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Foamglas
Arenco Tower, Dubai Media City |
Cosmic Healing Centre
Karama, Dubai |
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Sharjah Ladies Club - Sports Dept.
Sharjah |
Sand Dollar Beach Store
Le Meridien Mina Seyahi, Dubai. |
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Western Aviation - Western Group
DAFZA, Dubai |
Fibre Optic Supplies & Services
Dubai Internet City |
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Dubai Cosmetic Surgery
Al Wasl Road, Jumeirah Dubai |
Exclusive Beauty UAE
Jumeirah | Health Care City |
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Who is the trainer?
Najam Ahmed
Digital Advertising Consultant & Trainer
Google Certified Search Advertising Specialist
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Venue
Mega Mall Tower, Sharjah
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Dates & Timing:
Wednesday, September 12, 2012
(9:30am - 4:30pm)
Thursday, September 13, 2012 (10am - 4:30pm)
During the sessions, we
will have 1-hour lunch break and two 20-minute coffee
breaks.
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Pricing & Discounts:
AED 1,485 for 1 participant
AED 2,375 for 2
participants
AED 3,115 for 3 participants
Special Offer: For more
than 3 participants, just add AED 645 per extra
participants.
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In-house
Customized Training at your location
If you
don't see a topic here that you like or the dates
don't work for you, please
contact us and we can
discuss making special in-house arrangements for you at your
office/home. We may also customize the training to meet your
specific learning goals and/or business objectives.
Pricing &
Discounts
For 2-day In-house sessions
AED 2,095
for 1 participant
AED 3,345 for 2 participants
AED 4,395 for 3 participants
Special Offer: For more
than 3 participants, just add AED 695 per extra
participants.
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Every
participant (who registers for this training)
will receive $100 Google AdWords Advertising
for
Free! |
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Course participants will be
provided with:
- 2-Day training covering SEO, AdWords, Analytics and Social
Media Marketing
- Lunch / Refreshment
- Certificate of Attendance
- US$100 Coupon for Free Google Advertising
- Course Material (PDFs, PowerPoint Presentations and
references)
Please submit the
following details to get started:
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Training Agenda - Day 1
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9:30am – 10:00am |
Registration | Morning Coffee |
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10:00am – 10:30am |
Introduction to Online Advertising with an overview
of SEO, Google AdWords, Google Analytics and Social
Media Marketing |
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10:30am – 11:00am |
Find out: How search engines work | Crawlers |
Google Index | Google Cached | How keywords are
weighted and indexed | How hyperlink based ranking
algorithms work | How end user/social behavior can
affect ranking |
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11:00am – 12:30pm |
Keyword Research
– the foundation of SEO, AdWords and Social Media
Marketing campaigns – Tips & Tools
Content Optimization:
Title, Description, Page Content, URL Structure,
Site Navigation, CMS, File naming & Image
Optimization
Universal SEO:
Local SEO | Image SEO | YouTube SEO | Twitter SEO |
Facebook SEO | Blog SEO | Social Sharing |
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12:30pm – 1:30pm |
Lunch Break |
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1:30pm – 2:15pm |
Link Building
– Discover how search engines rely on link analysis
as an important component for ranking web pages. You
will also learn how to increase traffic to your site
by building quality links in an appropriate manner |
Press Releases | Local Directories | Authority Sites
| Social Networks | Yahoo Directory | Google
PageRank | Google Webmaster Tools | Yahoo Site
Explorer | Google Places |
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2:15pm – 3:00pm |
- Introduction to Google AdWords & its Advertising
Network
- Keyword Research & Grouping
- How ads are ranked?
- How Quality Score improves your results & saves
your money! |
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3:00pm – 3:15pm |
Coffee Break |
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3:15pm – 4:30pm |
- Setup an optimized Google AdWords campaign
- Location/Language targeting
- Network Selection
- Budget and Bidding
- Text & Image Ads
- Tips to optimize your account performance
- Introduction to Google Analytics
- Conversion Tracking / Setup Goals
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Training Agenda - Day 2
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10:00am – 11:00am |
- Understanding
Social Media - Overview | Types | Blogs | Content
| Social Sharing |
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11:00am – 11:15am |
Coffee Break |
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11:15am – 12:30pm |
- Developing a
Social Media Strategy for your Business - Listen |
Engage | Measure | Listen again! | How to integrate Social Media
into your business? |
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12:30pm – 1:30pm |
Lunch Break |
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1:30pm – 3:15pm |
- Facebook for
Business - Setup | Timeline | Likebox | Connecting
with Twitter | Questions | Facebook Apps | Tips for Marketing
- Twitter for
Business - Setup | Twitter Tips for Marketing
- LinkedIn for
Business - Setup | LinkedIn Tips for Marketing
- Google+ for
Business - Setup | Badge | Updates | +1s | Google+
Tips for Marketing |
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3:15pm – 3:30pm |
Coffee Break |
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3:30pm – 4:30pm |
- YouTube for
Business - Channel Setup | Tips for Marketing using
YouTube | Viral Marketing using YouTube
- More Tools - AddThis | Bitly | HootSuite |
HowToGoMo | QR Codes
- US$100 Coupon / Certificate of Attendance distribution |
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