|
 PPC [Pay Per Click] Advertising, also called Sponsored
Advertising or Paid
Search Marketing, offers a fantastic return on your
investment and can be used to drive targeted traffic to your
website through Google [Google AdWords],
Bing [Microsoft AdCenter] and Yahoo [Yahoo
Search Marketing]. Advertising in this way can be
incredibly targeted and allows you to advertise your product
or service right at the point that someone is ready to buy.
PPC Advertising Training using Google AdWords covers the
following topics:
Pay Per Click Advertising
using Google AdWords
-
Setting up Google
AdWords Campaigns
-
Content Structuring
-
Understanding Quality
Score
-
Finding and selecting
the right Keywords
-
Campaign Setup
procedure
-
Ads and Ad Groups
-
Organizing Ad Groups
-
Creating Effective Ads
-
Optimizing Landing
Pages
-
Uploading AdWords
campaigns into Yahoo and Bing
-
Bid Management
-
Negative Keywords
-
Conversion Tracking
-
Analytics - Measure
and fine-tune
Quality Score
Creating Effective PPC Ad
Copy
-
Ads, Searcher
Behavior, Quality Score
-
Tips for Headlines
-
Description
-
Benefits of Ads with
High CTR
-
Deliver Ad Copy
Keywords to Landing Pages
-
Testing Ad Copy
-
Google Website
Optimizer
PPC Bid Management
-
Should You Use a Bid
Management System?
-
Bid Management Tools
Won't Do it All
-
Google Conversion
Optimizer
-
PPC BidMax |
KeywordMax | Omniture
-
Manual Can Be the
Right Approach
-
Rules-Based Bidding
-
Predictive Modeling
-
Other General PPC
Bidding Strategies
-
Human and Computer
Balance
Click Fraud
Duration: 4 Hours
| Fee: AED 650 per participant
Currently, we are offering
PPC training courses in Dubai, Sharjah and
Abu Dhabi only. However, we can organize in-house
(on-site) training courses in Muscat,
Doha, Riyadh, Bahrain, Kuwait or
anywhere in Middle East. For more details please
contact us. |
