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Search Engine Optimization (SEO) Workshop 2008
Dubai, UAE
on
Sunday, August 10, 2008
SEO
Workshop 2008: Overview |
Description |
Benefits |
Agenda
Past Internet Marketing Workshops |
Upcoming Workshops & Seminars
Who should attend
| Who has already attended | About the Speaker
Registration Info |
Register
Online | Venue & Timings |
Contact Us
Overview:
This workshop will provide you with
the strategies, practices, online tools, and practical exposure you
need to become (and remain) a top performer in Search Engine
(Google, Yahoo & Live) marketing.
In the end, you will not only walk away with the knowledge and
skills you need to be a successful search engine marketer, you will
also jump-start your career and enhance your professional know-how.
Whether you are a consultant, site designer, website owner,
in-house marketing professional, or business owner
having a business web site, you cannot afford to miss this
opportunity to experience firsthand the latest developments in
search engine marketing industry. No matter where you are in the SEO
& SEM process, you will leave these intensive workshops with the
necessary skills and tools to improve your business results and take
your search engine marketing to another level.
SEO (Search
Engine Optimization) Workshop 2008
Sunday, August 10, 2008
11:00 am - 4:00 pm
with 1-hour Lunch Break
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SEO Workshop's Description:
A search-engine friendly Web site is a
user-friendly, search-friendly, and compelling site that converts
visitors into buyers.
In order for a site to be search-engine friendly, it must meet the
terms and conditions describe by the search engines (Google, Yahoo,
MSN Search, Ask, etc.) Additionally, the site must satisfy the needs
of site visitors. Ultimately, the site must be profitable for the
Web site owner. Can a single site satisfy all of these groups?
This presentation will show these skills are essential for building
a user-friendly, search-friendly, and persuasive site that converts
visitors into buyers.
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SEO Workshop's Benefits:
-
Build a Web site
that satisfies both your site's visitors AND the
search engines
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Design dos and
don'ts
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Successful Web site
information architecture - learn what search
engine marketers don't know
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Avoid costly
copywriting and design mistakes
-
Link development
research: tips and tools
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Learn proven
techniques and strategies for long-term results
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Who should attend?
Everyone who
promotes Web sites as part of their work should
attend these workshops! Web marketers should
understand all parts of a search marketing
campaign - optimization, paid inclusion, and
pay-per-click solutions.
Participants come
from many different industries, including:
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Web site
designers and developers
-
eCommerce
-
Business
development
-
Advertising
Executives
-
Web site
usability
-
Direct marketing
-
Media buying
-
Affiliates
-
Public relations
-
Web analysts
-
Sales and
marketing consultants
-
Business
Executives
-
Non-profit
agencies
-
Or any job that
requires site development and promotion.
Back
Who has already attended?
The following
companies have sent their delegates in our
previous workshops:
-
Gulf News
-
Dubai Media City
-
Choueiri Group
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Motivate
Publishing
-
MyStayinDubai.com
-
DubaiBFA.com
-
Proctor & Gamble
-
Siemens
-
Internet Vision
- US
-
Wateen
Telecom - a Warid company
-
Dawn Group
-
Jang Group of
Companies
-
Pakistan Software Export Board
-
ECommerce
Gateway
-
Institute of Chartered & Management Accountancy
-
Emaar Pakistan
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SEO Workshop's Agenda:
Understanding search engines:
-
The major search engines and
how they work
-
Anatomy of search engine
results pages (SERPs)
-
Types of search engine
marketing
Defining the full SEO process:
SEO Process - Keyword Research -
the foundation for SEO & Paid Marketing
-
Get it right and you can
easily build upon that foundation. Get it wrong and
you'll waste valuable time, money and resources going
down the wrong road.
-
Finding the right terms -
The criteria for good keyword selection
-
Resources - Free and paid
tools you can use along quick demos and evaluations.
-
Can I compete? - How many
others are trying to rank for your terms(s)? Who are
they? What do you need to do to beat them? More tools
and demos.
SEO Process - Site optimization
-
The ABC's of the Algorithms
- While there are more than a hundred factors that we
believe influence Search Engine rankings, some are
definitely more important and more powerful than others.
Which ones should you concentrate on?
-
On page optimization -
title, tags, headers, content, links
-
Off page optimization -
links, links, links - quality, quantity and reputation
-
Slam dunks - easy-to-do
things that can give you an edge
SEO Process - Site Submission
SEO Process - Monitoring -
Managing expectations
SEO Process - Site architecture and page
design:
-
Site architecture vs. page design
(interface)
-
Why architecture and design are
important for search engine visibility
-
Components of an optimized site:
SEO Process - Link development:
-
What is popularity?
-
Why link development is important
for search engine visibility
-
Characteristics of effective link
development
-
Competitive link development
strategies
-
Submission guidelines
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About Workshop Speaker - Najam
Ahmed
Najam became a Qualified
Google Advertising Professional in November 2005.
Since then he has helped numerous clients build and
optimize their AdWords campaigns. Najam has nine years
experience managing online marketing campaigns. He is
currently working as Search Marketing Consultants
for ECom Worldwide, an internet marketing
company focused on search engine optimization
(SEO) and search engine marketing (SEM).
Najam has extensive
experience training people how to understand and
effectively utilize search marketing strategies to
achieve their business goals.
Najam started his career in
Karachi, Pakistan in 1999. Before moving to Dubai in
2007, he worked for a wide range of clients, including
Proctor & Gamble, Siemens, Internet Vision - US, Wateen
Telecom - a Warid company, Dawn Group, Jang Group of
Companies, Pakistan Software Export Board, ECommerce
Gateway, Institute of Chartered & Management Accountancy
and Emaar Pakistan.
Najam was recently invited
by the UK management of Dubai Lynx 2008 - 1st Dubai
International Advertising Festival, at Dubai
International Exhibition & Convention Centre, Dubai to
conduct an Internet Marketing workshop.
Back
Registration Information
SEO (Search
Engine Optimization) Workshop 2008
Sunday, August 10, 2008
11:00 am - 4:00 pm
with 1-hour Lunch Break
Participation Fee: AED 950/- per
delegate
Special Group Discount: 3 or more
delegates from the same organization, registering at the same time
qualify for 25% off their total registration fees.
Participants will be provided with:
Please note:
-
Seats are limited and available on
first-come-first basis.
-
Pre-Payment is required to register
NO LATER than 20 July 2008.
-
Payment is accepted online by any
major credit card i.e. Master, Visa, Discover or through Paypal.
-
Cancellation - if you must cancel
for any reason, notify our registration department by 25 July
2008. Your fee will be refunded less a AED 200/- processing fee.
Cancellation after 25 July 2008 are non-refundable.
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Contact Information:
For questions regarding registration,
please e-mail our Registration Department at
registration@seointl.net
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Past
Internet Marketing Workshops:
Understanding Search Engine
Optimization, Dubai International Exhibitions & Convention
Centre, Dubai, UAE - April 1, 2008
SEO & Google AdWords Workshop, Avari Towers, Karachi - July
21-22, 2007
Google AdWords Workshop, Holiday Inn, Islamabad - February 4,
2007
Google AdWords Workshop, Avari Towers, Karachi - January 21,
2007
Search Engine Optimization Workshop, Avari Towers, Karachi -
November 12, 2006
Google AdWords Workshop, Holiday Inn, Islamabad - September 3,
2006
Search Engine Marketing Workshop, Avari Towers, Karachi - May 13
- 14, 2006
Search Engine Marketing Workshop, Holiday Inn, Islamabad - March
25 - 26, 2006
Search Engine Marketing Workshop, Pearl Continental, Lahore -
March 18 - 19, 2006
Search Engine Marketing Workshop, Avari Towers, Karachi - March
11 - 12, 2006
Search Engine Marketing Workshop, MCB Bank Ltd., Karachi, June 30
- July 4, 2003
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Upcoming Workshops:
SEO Workshop, Dubai,
UAE - August 10, 2008
Link Building Tactics, Tools & Techniques , Dubai, UAE -
August 17,
2008
Local Search Engine Marketing Strategies, Dubai, UAE - October 3,
2008
PPC [Pay Per Click] Advertising
Workshop, Dubai, UAE - November 2, 2008
Search & Analytics Workshop, Abu Dhabi, UAE - November 24, 2008
Social Media Marketing Strategies - Dubai, UAE - December 7, 2008
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About
SEO Int'l, Dubai
SEO International,
Dubai, UAE - offers Internet Marketing services,
consultancy and training, including SEO (Search
Engine Optimization) and PPC (Pay per Click)
Advertising and its Management services.
Contact Us:
Email info@seointl.net
Dubai, United Arab Emirates |
