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Search & Analytics Workshop 2008: Using Analytics to Increase Search
Effectiveness
Abu Dhabi, UAE
on
Sunday, November 24, 2008
Overview
| Benefits
Past Internet Marketing Workshops |
Upcoming Workshops & Seminars
Who should attend
| Who has already attended | About the Speaker
Registration Info |
Register
Online | Venue & Timings |
Contact Us
Overview:
Unless there is a goal for the
site, there is no sense measuring anything.
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70% of website owners and
managers do not track anything beside 'hits' to their
website.
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Most website managers want
to track, but aren't sure what or how.
Analytics are a gold mine of
information, just waiting to be uncovered. The results of
your campaigns, effectiveness of the website, and the
efficiency of your rankings can all be measured with a good
analytics program.
Unfortunately, many site
managers do not make changes to the website without prior
measurement, nor do they measure after the changes. As a
result, there are many changes to sites that are not based
on facts, merely assumptions. Similarly, if changes are not
analyzed, then there can be no clear understanding of
whether or not improvements made a difference on the site or
to the bottom line.
Search & Analytics Workshop 2008:
Using Analytics to Increase Search Effectiveness
Sunday, November 24, 2008
11:00 am - 3:00 pm
with 45-minute Lunch break
Back
Search & Analytics Workshop's Benefits:
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Rather
than simply getting a checklist of
"How-To's", you will learn the
"Why?" Understanding the "Why" will
enable you to ask the right
questions in order to get the right
answers in your analytics program.
Practical lessons include:
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Understanding the differences
and common points among web
analytics programs.
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Establishing common terminology.
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Establish Key Performance
Indicators for your website.
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Establish a regular reporting
program.
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Learn segmentation techniques
for users, campaigns and
keywords
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Establishing primary and
secondary conversion rates and
for your website.
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How
to measure and report the
important factors.
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How
to report website success 'up
the ladder.'
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Back
Who should attend?
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This
workshop is for anyone who is
responsible for a website or for
reporting on website activity,
success or failure. Site owners,
marketers, managers and SEO
firms wishing to add analytics
to their services will all
benefit from this instruction. |
Back
Who has already attended?
The following
companies have sent their delegates in our
previous workshops:
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Gulf News
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Dubai Media City
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Choueiri Group
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Motivate
Publishing
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MyStayinDubai.com
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DubaiBFA.com
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Proctor & Gamble
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Siemens
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Internet Vision
- US
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Wateen
Telecom - a Warid company
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Dawn Group
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Jang Group of
Companies
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Pakistan Software Export Board
-
ECommerce
Gateway
-
Institute of Chartered & Management Accountancy
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Emaar Pakistan
Back
About Workshop Speaker - Najam
Ahmed
Najam became a Qualified
Google Advertising Professional in November 2005.
Since then he has helped numerous clients build and
optimize their AdWords campaigns. Najam has nine years
experience managing online marketing campaigns. He is
currently working as Search Marketing Consultants
for ECom Worldwide, an internet marketing
company focused on search engine optimization
(SEO) and search engine marketing (SEM).
Najam has extensive
experience training people how to understand and
effectively utilize search marketing strategies to
achieve their business goals.
Najam started his career in
Karachi, Pakistan in 1999. Before moving to Dubai in
2007, he worked for a wide range of clients, including
Proctor & Gamble, Siemens, Internet Vision - US, Wateen
Telecom - a Warid company, Dawn Group, Jang Group of
Companies, Pakistan Software Export Board, ECommerce
Gateway, Institute of Chartered & Management Accountancy
and Emaar Pakistan.
Najam was recently invited
by the UK management of Dubai Lynx 2008 - 1st Dubai
International Advertising Festival, at Dubai
International Exhibition & Convention Centre, Dubai to
conduct an Internet Marketing workshop.
Back
Registration Information
Search & Analytics Workshop 2008:
Using Analytics to Increase Search Effectiveness
Sunday, November 24, 2008
11:00 am - 3:00 pm
with 45-minute Lunch break
Participation Fee: AED 950/- per
delegate
Special Group Discount: 3 or more
delegates from the same organization, registering at the same time
qualify for 25% off their total registration fees.
Participants will be provided with:
Please note:
-
Seats are limited and available on
first-come-first basis.
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Pre-Payment is required to register
NO LATER than 31 Oct 2008.
-
Payment is accepted online by any
major credit card i.e. Master, Visa, Discover or through Paypal.
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Cancellation - if you must cancel
for any reason, notify our registration department by 5 November
2008. Your fee will be refunded less a AED 200/- processing fee.
Cancellation after 5 November 2008 are non-refundable.
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Contact Information:
For questions regarding registration,
please e-mail our Registration Department at
registration@seointl.net
Back
Past
Internet Marketing Workshops:
Understanding Search Engine
Optimization, Dubai International Exhibitions & Convention
Centre, Dubai, UAE - April 1, 2008
SEO & Google AdWords Workshop, Avari Towers, Karachi - July
21-22, 2007
Google AdWords Workshop, Holiday Inn, Islamabad - February 4,
2007
Google AdWords Workshop, Avari Towers, Karachi - January 21,
2007
Search Engine Optimization Workshop, Avari Towers, Karachi -
November 12, 2006
Google AdWords Workshop, Holiday Inn, Islamabad - September 3,
2006
Search Engine Marketing Workshop, Avari Towers, Karachi - May 13
- 14, 2006
Search Engine Marketing Workshop, Holiday Inn, Islamabad - March
25 - 26, 2006
Search Engine Marketing Workshop, Pearl Continental, Lahore -
March 18 - 19, 2006
Search Engine Marketing Workshop, Avari Towers, Karachi - March
11 - 12, 2006
Search Engine Marketing Workshop, MCB Bank Ltd., Karachi, June 30
- July 4, 2003
Back
Upcoming Workshops:
SEO Workshop, Dubai,
UAE - August 10, 2008
Link Building Tactics, Tools & Techniques , Dubai, UAE -
August 17,
2008
Local Search Engine Marketing Strategies, Dubai, UAE - October 3,
2008
PPC [Pay Per Click] Advertising
Workshop, Dubai, UAE - November 2, 2008
Search & Analytics Workshop, Abu Dhabi, UAE - November 24, 2008
Social Media Marketing Strategies - Dubai, UAE - December 7, 2008
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About
SEO Int'l, Dubai
SEO International,
Dubai, UAE - offers Internet Marketing services,
consultancy and training, including SEO (Search
Engine Optimization) and PPC (Pay per Click)
Advertising and its Management services.
Contact Us:
Email info@seointl.net
Dubai, United Arab Emirates |
