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Category Archives: Google Analytics

Google Analytics 360 Suite Overview by Suzanne Mumford
Posted on May 29, 2017 by Najam Ahmed in Google Analytics
Google Analytics 360 Suite Overview: Marketing Analytics for a Multi-Screen World by Suzanne Mumford, Head of Marketing, Google Analytics 360 Suite Measuring consumer behavior across mobile, desktop, and tablets can be a challenge; it calls for new tools and new ideas. We can help. In this video, we cover how the Google Analytics 360 Suite […]
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Introduction to Google Tag Manager [53-Minute Video]
Posted on March 15, 2017 by Najam Ahmed in Google Analytics
Marketers want tag management that’s simple, reliable, and integrates easily with existing systems. That’s what Google Tag Manager delivers. You’ll launch programs faster, so you can make swifter decisions. Here’s a 53-minute video introduction to Google Tag Manager that helps you learn it quickly:
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Turning Data into Action – Google Analytics [in 30 minutes]
Posted on December 11, 2016 by Najam Ahmed in Google Analytics
Google Analytics helps you understand your customers, but where do you get started when looking at the data? Anastasia Kudrez, President/ SEM Training & Speaker Manager at Google, explains in this 30-minute video:
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Measuring Success with Website Analytics [2-Hour Free Video Tutorial]
Posted on March 17, 2016 by Najam Ahmed in Google Analytics, Social Media Marketing
Measure your website traffic to understand your customers and improve your online business. Set measurement goals that are right for your business and learn how to use data to make better business decisions. This video contains three sessions: Social Media Best Practices with SmallBizLady Melinda Emerson | 0:17:00 Measuring your online success | 0:32:00 Turning […]
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Google Analytics 360 Suite
Posted on March 15, 2016 by Najam Ahmed in Google Analytics
Google Analytics 360 Suite has been launched by Google recently. It has been designed for enterprise-level companies for a multi-screen world and it contains six Google products that can be used together (or individually) and can also be integrated with Google AdWords and DoubleClick. According to Pawan Divakarla, Analytics Leader at Progressive: The Google Analytics 360 Suite […]
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How people use Internet in UAE & across the globe? Consumer Barometer (with Google) Answers!
Posted on December 5, 2015 by Najam Ahmed in Digital Marketing, Google Analytics, Marketing & Branding
Consumer Barometer is a tool that help you understand how people use the Internet across in UAE, Middle East across the globe. It offers four main features: Graph Builder – Create your own custom analysis to understand how people use the Internet. Compare Digital Trended Data over time – See how Internet access and device […]
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Using Google Analytics to Improve AdWords’ Performance
Posted on October 21, 2015 by Najam Ahmed in Google AdWords, Google Analytics
Both Google AdWords and Analytics offer insights related to the performance of your AdWords campaigns, and those insights get better when you use Google Analytics + AdWords together. Improve your bidding, messaging and performance through these analyses. The Importance of Linking AdWords and Google Analytics Accounts – Google Best Practices Optimizing AdWords with Analytics Goals […]
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How to Track Success of Online Marketing Campaigns using Google URL Builder?
Posted on September 2, 2015 by Najam Ahmed in Digital Marketing, Google Analytics
Whenever you advertise online, for example, using email marketing, banner ads, or Facebook/LinkedIn ads, your main objective is to drive traffic back to your website, convert that traffic into leads, and those leads into customers. Right? How do you know that your recent email marketing campaign was successful? Or, did your Facebook ad campaign work […]
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Getting Started with Google Analytics 2015
Posted on April 3, 2015 by Najam Ahmed in Google Analytics
What is Google Analytics? Google Analytics is free web analytics service that help you get the statistics of your website traffic and to understand the behavior of your website visitors. We can know the audience behavior, website traffic sources, corresponding bounce rate and visit duration and much more. Getting started with Google Analytics This video is a great […]
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SEO International - a division of Al Wafaa Group, Dubai

5.0

Paulina Kabat

11:05 29 Jan 18

Great training and I would like truly recommend it. A lot of practical tips I can apply at my everyday e-marketing job, well-organized knowledge, numerous materials to study in the future. Najam is open to discuss individual matters and refers to the particular examples from participants' companies - thanks to that the training is even more practical. And the venue (Address Dubai Mall) is amazing - 5-star lunches and coffee breaks. I really regret this is the end and hope to come back to Najam with some further consultations :)

sandra M

10:30 27 Feb 18

Thank you so much Najam for the very informative course and and generous tips you gave us regarding SEO, digital marketing and basically finding our way around the world of Google. I would totally recommend to anyone wishing to pursue their career in Digital Marketing.

saqib khan

07:54 25 Sep 17

The training no doubt is worth attending. The content of the course very much pertains to the daily digital marketing activities which are often overlooked. It has been a great learning experience. The course also carries the practical illustration of the digital marketing solutions specially social media management. The course also carries the live case studies of big brands and their digital marketing prons & cons.

Maira Jahangir

09:01 31 Oct 17

Amazingly interactive session! Najam is super helpful and gives brilliant examples that are very relevant. Highly recommended to anyone who wants to take the first steps into Digital Marketing.

Tom Tom

15:05 05 Nov 17

Great course! Would definitely recommend to anyone who is to gain more insight into the strategy behind social media marketing. Najam is a great instructor!

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