3-Day Digital Marketing & Social Media for Business Course

Course Title

3-Day Digital Marketing & Social Media for Business Course

Day 1: Digital Marketing 101 & SEO (Search Engine Optimization)
Day 2: Google AdWords & Google Analytics
Day 3: Social Media Marketing – Strategy, Tips & Tools

Digital Marketing Training Program - Course Outline

Schedule

Select any program that suits your calendar:

Weekend Program: Jan 14, 21 & 28, 2017
Weekdays Program: Jan 31 – Feb 2, 2017

Timings

9:30am – 4:30pm (for All 3 Days)

Venue

The Address Dubai Mall
The Address Dubai Mall - Downtown Dubai

Who has already attended our training sessions?

Alhumdo Lillah, 9,650+ people have already been trained in Dubai, Abu Dhabi, UAE, Saudi Arabia and across GCC since February 2010 by Najam Ahmed, Digital Marketing Strategist at SEO International.

The following companies have already sent their delegates in our previous training sessions or have invited us to conduct in-house training sessions:

Pricing & Discounts

27% Discount Offer (valid till 4pm, Thursday, Jan 19, 2017)

AED 2,495 for All 3 Days
Pay Online
Regular Price

AED 3,435 for All 3 Days (or AED 1,145 for 1 Day)

The cost also covers the following:

  • Flash Drive containing Course Material – Presentation and PDFs
  • Valet Parking facility
  • WiFi Internet access
  • Buffet Lunch at Na3Na3 Restaurant, The Address Dubai Mall + 2 Coffee breaks with snacks

Overview

Digital Marketing Training Program - Course Outline

Understand the fundamentals and key elements of building an effective digital and social media marketing campaigns. Learn the strategies, tips and tools about SEO, PPC, social media, inbound, content and digital marketing at 3-day Inbound, Content Social & Digital Marketing Training workshop conducted by SEO International (a division of Al Wafaa Group), a Google Partner firm, based in Dubai, UAE. Digital marketing has no boundaries. It encompasses devices such as smartphones, tablets, laptops, game consoles, televisions, digital billboards, and media such as social media, SEO (search engine optimization), videos, content, email and lots more.

This 3-day workshop gives an overview + intermediate knowledge of Digital Marketing, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns and integrating digital marketing with traditional marketing.

This course is for anyone (marketers, managers and individuals) who wants to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.

Learning outcomes

  • Create and/or improve a strategy for measuring and improving digital media effectiveness
  • Review current approaches and identify areas for improving performance
  • Search engine optimization (SEO), pay per click (PPC) marketing including Google AdWords, LinkedIn Ads and Facebook Ads
  • Social media including Facebook, Twitter, blogging, etc.
  • Online advertising including ad networks and behavioral targeting
  • Site content and copy
  • Digital Marketing Strategy and Planning

Course content

  • Digital Marketing Overview
  • SEO – Search Engine Optimization
  • Google AdWords – Search Engine Marketing | Display Advertising
  • Google+ Local & Google Places – Connecting your business with local customers
  • Inbound Digital Marketing Concepts and Implementation
  • Social Media Marketing – Strategy | Blogs | Facebook | Twitter | LinkedIn | Google+
  • Video Marketing – YouTube
  • Facebook & LinkedIn Advertising
  • Email Marketing
  • Google Analytics – Track your success

Delivery style

Covering best practice and using case studies and practical examples throughout, the course offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout so that the material covered can be implemented immediately.

What are participants’ reviews about this course?

Benefits to you and your company

Costly mistakes and inefficiencies will be reduced through following best practice approaches across the different aspects of digital media. A more coherent, customer-centric planned approach to digital marketing will be developed focusing on priorities which will give the best returns.

Who should attend?

This is a practical course for anyone involved with the hands-on management of digital channels, or the over-arching digital strategy. You may be working in a client side or agency side role, either as a digital marketing specialist or a marketer.

Register Today!

To register for this 3-day course, kindly send us a confirmation email at najam@seointl.net with your full name, contact details and dates you prefer or fill in the following form: