• Digital Marketing Training Program – Course Outline

    Digital Marketing Training Program - Course Outline

    Updated: Monday, Aug 15, 2016

    This Digital Marketing Training Program provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns and integrating digital marketing with traditional marketing.

    This course is for anyone (marketers, managers and individuals) who wants to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.

    Learning outcomes

    • Create and/or improve a strategy for measuring and improving digital media effectiveness
    • Review current approaches and identify areas for improving performance
    • Search engine optimization (SEO), pay per click (PPC) marketing including Google AdWords, LinkedIn Ads and Facebook Ads
    • Social media including Facebook, Twitter, blogging, etc.
    • Online advertising including ad networks and behavioral targeting
    • Email marketing including deliverability
    • Site content and copy
    • Digital Marketing Strategy and Planning


    Course content

    • Digital Marketing Overview
    • SEO – Search Engine Optimization
    • Google AdWords – Search Engine Marketing | Display Advertising
    • Google+ Local & Google Places – Connecting your business with local customers
    • Inbound Digital Marketing Concepts and Implementation
    • Social Media Marketing – Strategy | Blogs | Facebook | Twitter | LinkedIn | Google+
    • Video Marketing – YouTube
    • Facebook & LinkedIn Advertising
    • Email Marketing
    • Google Analytics – Track your success



    Day 1

    Digital Marketing – an overview

    • A brief overview about digital marketing and all relevant set of activities:
      • Search Engine Optimization
      • Local SEO – Google My Business
      • Search Engine Marketing – Google AdWords
      • Display Advertising – Contextual | Behavioral | Targeted
        • Google AdWords
        • Facebook
        • LinkedIn
        • YouTube
      • Social Media Marketing
      • Lead Generation
        • Marketing Offer – Attractive / Relevant Offer
        • Landing Page – Offer’s details with form
        • Conversion Page – Thank you page
      • Email Marketing – using icontact.com
      • Video Marketing – YouTube
      • Responsive Design
      • Google Analytics

    Search Engine Optimization

    • What is SEO?
    • Why SEO?
    • How Search Engine works?
    • Google’s Algorithms
    • Does SEO take time to see results?
    • 21 SEO Tips that every website owner, designer, blogger and content writer need to know!
    1. Keyword Research
      • Brainstorming – Think and discuss them first!
      • Google Suggest
      • Semantic Search
      • Google Keyword Planner
      • Google Trends – Finding Search Trends | Most Search Terms
      • How to translate keywords?
    2. Organizing the keywords
    3. Writing Headlines (Page Titles) with examples
    4. Writing Summary (META Descriptions) with examples
    5. META Keywords are no more!
    6. Optimizing Page Content
      • What is keywords stuffing?
      • Optimizing Page Content (body)
    7. SEO for Images
    8. Structuring the Content
      • SEO-friendly URL Structure
      • Plan your Site’s Hierarchy
      • Breadcrumb Navigation
    9. Internal Linking – Site Navigation
    10. How Google reads our pages?
    11. Backlinks – the latest trends
    12. Links from YouTube Videos
    13. Social Media Links
      • Manual Sharing
      • Social Media Sharing
    14. HTML Improvements using GWT
    15. Who is linking to us?
    16. Fixing bad links
    17. Users’ Engagement
      • Links to Related Stories
      • Enable Social Sharing
      • Embedding videos
      • Enabling site search feature
      • Bounce Rate & Visits’ Duration
      • Self-hosted Blog
    18. Blended SEO
    19. Optimizing Social Media Updates
    20. Optimizing YouTube Videos
    21. Some Extra Tips

    Day 2

    Google AdWords

    • Setting up Google AdWords Campaigns – that avails high ranking at low cost
    • Content Structuring
    • Understanding Quality Score
    • Finding and selecting the right Keywords
    • Campaign Setup procedure
    • Ads and Ad Groups
    • Organizing Ad Groups
    • Creating Effective Ads
    • Optimizing Landing Pages
    • Bid Management
    • Negative Keywords
    • Analytics – Measure and fine-tune

    Google Analytics

    Web Analytics using Google Analytics training course provides you with techniques to get the best possible return on the investment you have already made in your web site design, search engine optimization and marketing campaigns. This training covers the following topics:

    • Understanding Dashboard – Audience | Advertising | Traffic Source | Content | Conversions
    • Taking decisions based on Analytics Reporting
    • Defining Business Goals and Objectives
    • Measuring Tools and Methods
    • Measuring your Site’s ROI
    • Getting Started with Google Analytics
    • Introduction to Goal Conversion – Tracking the Conversions
    • Tracking Social Media Traffic – Advanced Segmentation
    • Tracking Phone Calls with Google Analytics
    • Integrating your Google AdWords campaigns into Google Analytics

    Day 3

    Social Media Marketing – Strategies, Tips & Tools

    • Overview and some brief statistics
    • Social Media Marketing Strategy
      • Setting up Social Media Goals
      • Be Selective. Start Slow!
        • Find out where your targeted people connect
        • Popular Social Media Networks
        • KnowEm – Check Social Media Username Availability
      • Knowing your Audience
        • Google Alerts – Monitoring your brands, competitions, and industry trends using
        • TweetDeck – a monitoring tool similar to Google Alerts for Twitter
        • Hashtags – Best Practices & Tools
      • Facebook / Instagram / LinkedIn
        • Setting up a Facebook Business Page
        • Facebook Graph Search – SEO for Facebook
        • Facebook Fans vs Talking about this
        • Promoting your Page
        • Boost Post
        • Facebook/Instagram Advertising using Facebook Ads Manager
        • Remarketing/Retargeting using Facebook Custom Audiences
        • LinkedIn Advertising: Text Ads | Sponsored Content
      • Content Marketing / Posting Strategy – Great content, perfect timings & ideal frequency / Implementing Social Media / Engaging your Audience
        • Self-hosted Blogging – Tips & Tools
        • Lead Generation
        • Ideas for Content Marketing
        • Content Curation
        • Search Trends and finding relevant questions to be answered
        • Tips to write social media updates
        • PostPlanner – finding relevant content easily to share with your prospects
        • BuzzSumo – Find Trending & Most Shared Content
        • Blog Topic Generator
        • How often should we post?
        • Which type of posts get the most engagement?
        • When your Facebook/Twitter users are online
        • Optimal Scheduling Tool
        • Scheduling/Automating Social Media updates using Buffer
        • Bringing people back to your website while curating content using Snip.ly
        • Creating & Editing Amazing photos for your social media update without knowing graphic designing/Photoshop
        • Social Media Images’ Dimensions
        • The 80/20 Rule
        • How to find social media influencers?
        • Social Follow & Social Sharing Tools
        • Social Media Plugins to be incorporated with your website
        • Daily 80-minute Social Media Plan
      • Measuring Success
        • Fans, Likes, Comments & Share
        • Track performance using Google Analytics
        • UTMs – URL Builder
        • Bounce Rate, Time Spent on Site and Conversions!
        • Tracking Offline Conversions
        • Tracking your emails
      • Viral Videos Examples
      • Great Resources to continue learning!
    Click this banner to see Training Schedule and Register for this program!

    Click this banner to see Training Schedule and Register for this program!


18 Responsesso far.

  1. david says:


    How much for this “Digital Marketing” Course ?


  2. Najam Ahmed says:

    Hi David,

    Thank you for your interest in our digital marketing course.

    We charge AED 2,495 for a 3-day training program. You can find the details and pricing at this page:

    Many thanks,


  3. Mara says:

    I would like to attend the 9th of June. Still available?
    Regards Mara

  4. Ghazi Fahad says:

    Mr. Najam,
    One of my friends attended the course with you and he commended the friendly atmosphere and the outcome he gained from taking the course with you.

    I have a couple of questions;
    – How long is each weekend session and at what times?
    – My schedule is full even on weekends except Fridays. Do you deliver the course on Fridays?

    Ghazi Fahad

    • Najam Ahmed says:

      Mr. Ghazi,

      Thank you for your interest in the course.

      Our weekend sessions take place on Saturdays only. The one is currently taking place on May 30, June 6 and June 13. You may join us for June 6 and June 13 and you can join us for remaining session on Tuesday, June 9.

      Alternatively, you need to wait till mid-August 2015 as we will launch these programs again in Aug 2015.

      You can join us by sending us your name and contact details and payment can be made on Saturday, June 6 at the venue.

      Let me know if it works for you.

      Kind regards,


  5. Devyani Rao says:

    Hi Najam,

    I am interested in taking up the course.Could you please share weekday & weekend dates for June. Also, do you give any certification for this.


  6. Sanjay says:

    What is the basic qualification required to enroll this course???

    • Najam Ahmed says:

      Hi Sanjay,

      Thank you for your interest in our training program.

      The person who enrols for this training needs to have good understanding of using the Internet and social media networking websites at least on a personal level.

      People who already know the basics of marketing and digital marketing take more benefits from this course.

      We consider this program as a beginner + intermediate level with some professional/advanced tips.

      Hope this answers your query.

      Kind regards,


  7. Niharika says:


    I’m interested in sessions taking place on Sep 24, Oct 1 & 8, 2016. Could you please share some information on accreditation and also if we will be getting a certificate on attending the course.


    • Najam Ahmed says:

      Hi Niharika,

      Thank you for your interest in our training program. We have reserved a place for you in our upcoming weekend training program and send you an email with the relevant details.

      Kindly check and reply.

      Many thanks,


  8. surendran says:

    do have Digital marketing course in Qatar

  9. surendran says:

    Sir, Is there any course in Qatar for digital marketing

  10. Deepti Tomar says:

    I am already working as a digital.marketing and Seo position. I need advance level Traning for a some days. What you charge from.me. if you have any discounts price please email me deeptiranawat@gmail.com

  11. Ingrid says:

    I am interested in attending the next 3 days course starting March 7th.
    Still available?
    Thank you