Overview:

Dubai: Search Marketing Workshop 2010 will provide you with the strategies, practices, online tools, and practical exposure you need to become (and remain!) a top performer in Search Engine (Google, Bing & Yahoo) marketing. In the end, you will not only walk away with the knowledge and skills you need to be a successful search engine marketer, you will also jump-start your career and enhance your professional know-how. Whether you are a consultant, site designer, website owner, content writer, in-house marketing professional, or business owner having a business web site, you cannot afford to miss this opportunity to experience firsthand the latest developments in search engine marketing industry. No matter where you are in the SEO & SEM process, you will leave this intensive workshop with the necessary skills and tools to improve your business results and take your search engine marketing to another level.

This workshop covers:

Search Engine Optimization [SEO] – Top Rank your Website on Google | Bing | Yahoo

SEO Training helps you to learn how to make a website more visible to search engines [like Google, Bing, Yahoo etc.] and ethically achieve natural (organic) top ranking for your business related keywords. As SEO training is essential to all webmasters and website owners; it is also useful for salespeople, copywriters and marketing professionals looking for a better understanding of the opportunities that search engine marketing presents. SEO session covers:

• Keyword Research
• SEO Tools
• Site Structure
• Search Engine Submission
• Link Building Tactics
• Social Media Strategy

PPC Advertising [Google AdWords]

PPC [Pay Per Click] Advertising, also called Sponsored Advertising or Paid Search Marketing, offers a fantastic return on your investment and can be used to drive targeted traffic to your website through Google [Google AdWords], Bing [Microsoft AdCenter] and Yahoo [Yahoo Search Marketing]. Advertising in this way can be incredibly targeted and allows you to advertise your product or service right at the point that someone is ready to buy. This session will cover:

• Setting up Google AdWords Campaigns
• Understanding Quality Score
• Selecting Keywords
• Organizing Ad Groups
• Creating Effective Ads
• Optimizing Landing Pages
• Google Analytics – To track your website’s performance and measure your success!

Who should attend this workshop?

Anyone involved in advertising campaigns and want to get the very best results for their marketing budget, including sales and marketing staff, online marketers and consultants.

Also, people who are involved in the design or performance of a web site including web designers, web developers, consultants as well as students and non-specialists who want to learn about SEO.

Who has already attended?

The following companies have sent their delegates in our previous training workshops:

• Jetex.aero - Jetex Flight Support
• Globalization Partners International
• Daman Investments, Dubai
• Petrofac International Ltd.
• SKM International - Chartered Accountants
• Al Baddad International Group
• Desert Gate Tourism, Dubai
• Innovative Human Resource Solutions, Dubai
• AMAAC Group
• IQPC - International Quality & Productivity Center, Middle East
• Det Norske Veritas, Middle East
• Skyline University College, University City of Sharjah
• Team 7 International
• Zabeel Int'l Institute of Management & Technology, Dubai
• Gulf News
• Dubai Media City
• Home Guru Real Estate, Dubai
• Ajmal Perfumes
• Mac-Trucks.com
• MCB Bank Ltd.
• Proctor & Gamble
• Siemens
• Internet Vision – US
• Wateen Telecom – a Warid company
• Dawn Group
• Jang Group of Companies
• Pakistan Software Export Board
• ECommerce Gateway
• Institute of Chartered & Management Accountancy
• Emaar Pakistan

About the Trainer – Najam Ahmed

Najam became a Qualified Google Advertising Professional in November 2005. Since then he has helped numerous clients build and optimize their e-marketing campaigns. Najam has ten years experience managing online marketing campaigns. He is currently working as an eMarketing Consultant for SEO International and Dubai Internet Marketing, UAE, an internet marketing company focused on search engine optimization (SEO) and search engine marketing (SEM).

Najam has extensive experience training people how to understand and effectively utilize search marketing strategies to achieve their business goals.

Najam was invited by the management of Dubai Lynx – Dubai International Advertising Festival, at Dubai International Exhibition & Convention Centre, Dubai to conduct an SEO workshop.

Najam started his career in Karachi, Pakistan in 1999. Before moving to Dubai in November 2007, he worked for a wide range of clients, including Proctor & Gamble, Siemens, Internet Vision – US, Wateen Telecom – a Warid company, Dawn Group, Jang Group of Companies, Pakistan Software Export Board, ECommerce Gateway, Institute of Chartered & Management Accountancy and Emaar Pakistan. He has also provided his e-marketing consulting services and trainings to many companies and individuals across UAE.

Previous e-Marketing Trainings:

• Search Marketing Workshop 2010, Coral Boutique Hotel near Mall of the Emirates, Dubai - Feb. 20, 2010
• Understanding Search Engine Optimization, Dubai International Exhibitions & Convention Centre, Dubai, UAE – April 1, 2008
• SEO & Google AdWords Workshop, Avari Towers, Karachi – July 21-22, 2007
• Google AdWords Workshop, Holiday Inn, Islamabad – February 4, 2007
• Google AdWords Workshop, Avari Towers, Karachi – January 21, 2007
• Search Engine Optimization Workshop, Avari Towers, Karachi – November 12, 2006
• Google AdWords Workshop, Holiday Inn, Islamabad – September 3, 2006
• Search Engine Marketing Workshop, Avari Towers, Karachi – May 13 – 14, 2006
• Search Engine Marketing Workshop, Holiday Inn, Islamabad – March 25 – 26, 2006
• Search Engine Marketing Workshop, Pearl Continental, Lahore – March 18 – 19, 2006
• Search Engine Marketing Workshop, Avari Towers, Karachi – March 11 – 12, 2006
• Search Engine Marketing Workshop, MCB Bank Ltd., Karachi, June 30 – July 4, 2003

Upcoming Training Courses / Workshops:

In near future, we're expanding our following web advertising trainings events to Dubai, Muscat, Bahrain, Riyadh, Doha and Kuwait:

• SEO [Search Engine Optimization] - Top Rank your Website on Google. Bing, Yahoo!
  • Keyword Research
  • SEO Tools
  • Site Structure
  • Search Engine Submission
  • Link Building Tactics
  • Social Media Strategy
• PPC Advertising – Google AdWords
  • Setting up PPC Campaigns
  • Understanding Quality Score
  • Selecting Keywords
  • Organizing Ad Groups
  • Creating Effective Ads
  • Optimizing Landing Pages
  • Google Analytics - an overview
• Social Media Marketing Strategies
  • Twitter Advertising
  • Facebook Marketing
  • LinkedIn
  • YouTube
  • Other social media networks
• Blogs and Blogging
• Video Search Marketing – YouTube
• Web Analytics – Google Analytics
• Mobile Search Advertising
• Local Search Marketing
• Website Usability

Registration Information

Search Marketing Workshop 2010
Saturday, April 10, 2010
10am - 4pm with 45-minute Lunch-break and two 15-minute Coffee-breaks

Venue:
Coral Boutique Hotel, Dubai

Participation Fee:
AED 950 per participant

Group Discount:
First two participants pay full price, the third person from the same organization, registering at the same time qualifies for 50% off their participation fee.

How to Register for this Workshop?

1. Submit your details using Online Registration Form.

2. Make Payment to finalize your registration.

3. We will send you entry-pass(es), as your payment is received. 

Mode of Payment:

• Payment is accepted by check, Direct Deposit, ATM deposit or Online Transfer to:
  Dubai Islamic Bank
  Account Number: 009520339606101
  [Aamir Shahzad]

• You can also Pay Online by using any major credit cards i.e. Master, Visa, or through Paypal.