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Frequently Asked Questions
about Google AdWords & AdWords Optimization

Dubai: SEO International - Google Certified Partner

We know it's easy to get lost in all of this, but here are some questions that are commonly asked. If you have any further questions, you may directly call Najam (+971 55 9971452) who is Google Certified Professional.

What is SEO International?

SEO International, a Dubai-based Google Certified Partner firm, is the premier online marketing digital agency based in Dubai, UAE. With a proven record in Online Advertising, Search Engine Optimization and Google Advertising, we have been delivering amazing results for our clients since 1999. Providing customers with cutting edge, up to the minute advice about online marketing is the key to our success in the fast paced online world. We have more than 12 years of experience and have successfully served more than 950 businesses in Dubai, UAE across Middle East.

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What is AdWords Optimization?

AdWords optimization involves working with businesses and their AdWords, as well as other online marketing media to achieve optimal performance in online advertising and Google Pay-Per-Click marketing. The ongoing optimization of a campaign is the key to a continuously improving ROI and a strong performing online presence.

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What can SEO International do for my business?

SEO International will work with your business to implement our unique strategy of Traffic, Conversion, Retention to improve the return on your advertising spend. Initially focusing on your exposure using Google AdWords, we strongly improve your presence in the online marketplace before turning our focus inwards to your business. In the second phase, we work with your web presence to make sure that every link in your sales chain is pulling its weight. The result is a well-oiled sales machine for your business.

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What is the benefit of having professional management?

In todays fast-pasted online environment, businesses all over UAE are realizing the benefits of professional AdWords management. Do you really want to be the one toughing it alone? SEO International proposes a partnership with your business where we work with you for the growth of your business. Our unique strategy and Google-certified gurus will work to ensure your ROI is the best it can be from online marketing and ensure that you are educated every step of the way.

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What are the long term benefits of a structured AdWords campaign?

In essence a structured campaign means money that stays in your pocket! Through proper structuring we are able to target your marketing more effectively. This is not just for your targeting, but Google sees this increased relevance and rewards you with increased Quality Scores; a key factor in determining how much you pay and what position you are in. This increase means you can appear in higher positions for less cost and more easily beat out the competition.

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How often will SEO International work on the campaign?

Daily changes to a campaign can hinder effective marketing, so we do not recommend making frequent changes. SEO International provides professional analysis based on proven results. Each decision and change made to a campaign is done based upon specific data and statistics that have been collected over a set period of time. While your Client Manager will not be making daily changes to your campaigns, they will be monitoring and analyzing the impact of any changes and competition to ensure that your campaign is targeting the right audience and achieving the most cost-efficient positions on Google.

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What payment methods do you accept?

SEO International accepts payment in cash or by cheque to setup and maintain your AdWords campaign. However, you can directly pay for the advertising spends to Google using your VISA or MasterCard.

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How does SEO International track my sales and leads?

We make use of both AdWords conversion tracking and Google Analytics to track everything about your online sales funnel. From the specific search that resulted in an Ad view, all the way through to the time it took for the customer to complete your contact form. We can use this information then to hone your advertising and get you the best return on your investment.

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What kind of reporting will SEO International provide me?

SEO International provides you with our exclusive reporting platform. This cutting edge technology, unavailable to small and medium businesses until now, will keep you informed and up to date on your advertising. This means that we can provide you with easy to understand, in-depth stats on how your campaign is performing.

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How long do I have to sign up for?

We, at SEO International, are here to help your business. In accordance with this, we offer no lock in contracts! This means we rely solely on our ability to deliver the results we promise. If we are unable to deliver the results then we lose a client, but as the fastest growing Google Certified Partner in the country, youll soon see why businesses around UAE are breaking down our doors to sign up!

You just pay AED 1,495 (one-time fee) to initiate your campaign. We will also train one of your staff members so he/she will be able to manage this campaign by himself/herself. However, if you want us go manage your campaign on monthly basis then we charge AED 645 per month.

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What is Google AdWords?

Google AdWords is the Google Pay-Per-Click advertising system. This system allows businesses to appear in positions above and beside the organic listings by running an advertising campaign. SEO International will manage this campaign on your behalf to make sure your money is not being wasted on poor quality traffic.

Please explore this page for more details: Google AdWords for Beginners A Complete Video Tutorial about Google Advertising

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How will I be billed?

Google can bill you through credit cards (both manual and automatic payments). With manual payments you need to add funds into the account for Google to spend on advertising, similar to Pre-Paid phones. Automatic payments is similar to an invoicing payment; as your advertising accumulates clicks and costs, Google will periodically charge you either every 30 days or upon your account reaching a certain limit of spend, depending on your history with Google.

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Can I limit my advertising spend?

Of course! Google allows you to set a daily budgeted spend for your campaign. However this limits the reach and effectiveness of your campaign. Obviously with a larger spend you can acquire more hits to your website and with smaller budgets you can struggle to get the volume required to achieve the most out of your advertising. We recommend consulting with Najam, one of our helpful Google Certified Professionals before determining your budget.

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How often will my ads be shown?

Every time a search is entered into Google your ad has the chance to appear. The key factors that determine this are the volume of search traffic, the quality of your campaign and your daily budget. In most circumstances, Google will intermittently show your ads throughout your scheduled running times so that your budget is consumed evenly throughout the period and not all on one surge of traffic.

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How does Google determine which position my ad will appear in?

Each time a search is conducted through Google or any of its search partners an auction takes place behind the scenes. In this auction your keyword bids and your quality scores are compared to produce an Ad Rank. This Ad Rank determines where your ad appears in the search results. You will actually only pay the amount required to combine with your Quality Score to produce a rank above your nearest competitor. In essence your bids and the quality of your campaign are compared against your competitors to determine your position.

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SEO International - Dubai, Sharjah UAE

SEO International
A project of Al Wafaa Group
PO Box 65608, Al Qusais,
Dubai, UAE.
Phone +971 4 263 6936
Fax +971 4 263 6056
Mobile +971 55 9971452
Email najam@seointl.net | najam.uae@gmail.com
Websites SEOIntl.net

 

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SEO International, UAE - a project of Al Wafaa Group, Dubai
PO Box 65608, Al Qusais, Dubai, UAE.
Phone +971 4 263 6936 | Fax +971 4 263 6056 | Email najam@seointl.net | Website SEOIntl.net

Najam Ahmed
Digital Advertising Consultant and Trainer | Google Certified Search Advertising Specialist
Call +971 55 9971 452 | Email: najam.uae@gmail.com | najam@seointl.net

Dubai: Google AdWords Certified Partner - UAE

     
     

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