What is SEO
SEO International, a
Google Certified Partner firm, is the premier online
marketing digital agency based in Dubai, UAE. With a proven
record in Online Advertising, Search Engine Optimization and
Google Advertising, we have been delivering amazing results
for our clients since 1999. Providing customers with cutting
edge, up to the minute advice about online marketing is the
key to our success in the fast paced online world. We have
more than 12 years of experience and have successfully
served more than 950 businesses in Dubai, UAE across Middle
What is AdWords
AdWords optimization involves working with businesses and
their AdWords, as well as other online marketing media to
achieve optimal performance in online advertising and Google
Pay-Per-Click marketing. The ongoing optimization of a
campaign is the key to a continuously improving ROI and a
strong performing online presence.
What can SEO International do for my business?
SEO International will work with your business to implement
our unique strategy of Traffic, Conversion, Retention to
improve the return on your advertising spend. Initially
focusing on your exposure using Google AdWords, we strongly
improve your presence in the online marketplace before
turning our focus inwards to your business. In the second
phase, we work with your web presence to make sure that
every link in your sales chain is pulling its weight. The
result is a well-oiled sales machine for your business.
What is the benefit of having professional management?
In today’s fast-pasted online environment, businesses all
over UAE are realizing the benefits of professional AdWords
management. Do you really want to be the one toughing it
alone? SEO International proposes a partnership with your
business where we work with you for the growth of your
business. Our unique strategy and Google-certified gurus
will work to ensure your ROI is the best it can be from
online marketing and ensure that you are educated every step
of the way.
What are the long term benefits of a structured AdWords
In essence a structured campaign means money that stays in
your pocket! Through proper structuring we are able to
target your marketing more effectively. This is not just for
your targeting, but Google sees this increased relevance and
rewards you with increased Quality Scores; a key factor in
determining how much you pay and what position you are in.
This increase means you can appear in higher positions for
less cost and more easily beat out the competition.
How often will SEO International work on the campaign?
Daily changes to a campaign can hinder effective marketing,
so we do not recommend making frequent changes. SEO
International provides professional analysis based on proven
results. Each decision and change made to a campaign is done
based upon specific data and statistics that have been
collected over a set period of time. While your Client
Manager will not be making daily changes to your campaigns,
they will be monitoring and analyzing the impact of any
changes and competition to ensure that your campaign is
targeting the right audience and achieving the most
cost-efficient positions on Google.
methods do you accept?
SEO International accepts payment in cash or by cheque to
setup and maintain your AdWords campaign. However, you can
directly pay for the advertising spends to Google using your
VISA or MasterCard.
How does SEO International track my sales and leads?
We make use of both AdWords conversion tracking and Google
Analytics to track everything about your online sales
funnel. From the specific search that resulted in an Ad
view, all the way through to the time it took for the
customer to complete your contact form. We can use this
information then to hone your advertising and get you the
best return on your investment.
What kind of reporting will SEO International provide me?
SEO International provides you with our exclusive reporting
platform. This cutting edge technology, unavailable to small
and medium businesses until now, will keep you informed and
up to date on your advertising. This means that we can
provide you with easy to understand, in-depth stats on how
your campaign is performing.
How long do I
have to sign up for?
We, at SEO International, are here to help your business. In
accordance with this, we offer no lock in contracts! This
means we rely solely on our ability to deliver the results
we promise. If we are unable to deliver the results then we
lose a client, but as the fastest growing Google Certified
Partner in the country, you’ll soon see why businesses
around UAE are breaking down our doors to sign up!
You just pay AED 1,495 (one-time fee) to initiate your
campaign. We will also train one of your staff members so
he/she will be able to manage this campaign by
himself/herself. However, if you want us go manage your
campaign on monthly basis then we charge AED 645 per month.
What is Google AdWords?
Google AdWords is the Google Pay-Per-Click advertising
system. This system allows businesses to appear in positions
above and beside the organic listings by running an
advertising campaign. SEO International will manage this
campaign on your behalf to make sure your money is not being
wasted on poor quality traffic.
Please explore this page for more details:
Google AdWords for Beginners – A Complete Video Tutorial
about Google Advertising
How will I be billed?
Google can bill you through credit cards (both manual and
automatic payments). With manual payments you need to add
funds into the account for Google to spend on advertising,
similar to Pre-Paid phones. Automatic payments is similar to
an invoicing payment; as your advertising accumulates clicks
and costs, Google will periodically charge you either every
30 days or upon your account reaching a certain limit of
spend, depending on your history with Google.
Can I limit my
Of course! Google allows you to set a daily budgeted spend
for your campaign. However this limits the reach and
effectiveness of your campaign. Obviously with a larger
spend you can acquire more hits to your website and with
smaller budgets you can struggle to get the volume required
to achieve the most out of your advertising. We recommend
Najam, one of our helpful Google Certified Professionals
before determining your budget.
How often will my
ads be shown?
Every time a search is entered into Google your ad has the
chance to appear. The key factors that determine this are
the volume of search traffic, the quality of your campaign
and your daily budget. In most circumstances, Google will
intermittently show your ads throughout your scheduled
running times so that your budget is consumed evenly
throughout the period and not all on one surge of traffic.
How does Google determine which position my ad will appear
Each time a search is conducted through Google or any of its
search partners an auction takes place behind the scenes. In
this auction your keyword bids and your quality scores are
compared to produce an “Ad Rank.” This Ad Rank determines
where your ad appears in the search results. You will
actually only pay the amount required to combine with your
Quality Score to produce a rank above your nearest
competitor. In essence your bids and the quality of your
campaign are compared against your competitors to determine