Those days are gone, when businesses used to have just a small 10-pages web sites that contains About Us page, products/services page, and a page with contact details.
If you want to dominate these days in search engines and across your social media platforms, you need to create great content that is fresh, unique, useful and shareable! It’s not enough to just produce content; your content must educate, inspire, and/or entertain your audience. In this way, people will talk about you and link to you naturally.
Here’s a guide for you by Hubspot about business blogging that can enable you to create such content: