10c. Website Statistics – Google Analytics

·         You can’t determine success or failure of any of your internet marketing activities if you do not track and measure their effectiveness. Engaging in any type of marketing campaign online, be it SEO, paid search, display advertising, email marketing, social media or affiliate marketing is like fishing in the dark without any type of web analytics solution in place. The options range from free services to very expensive and heavily customizable package. You have to determine what solution will work for you, but you have to start with one so don’t put it off. I consider Google Analytics the best free available Web analytics software. Google Analytics helps you to determine where to improve your site and your marketing campaigns to channel your resources and money to the things that work and pull it away from the things that don’t work. So, sign-up for Google Analytics and place its tracking script in all important pages of your web site to start analyzing your web site traffic.

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