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1b. Search Engine Marketing - Its important methods

The main purpose of Search Engine Marketing is to increase targeted traffic to your web site from Search Engines via organic search engine ranking and paid listing & advertising.

The main methods of SEM include:
 

·         Search Engine Optimization – SEO

o     Search Engine Optimization or SEO is the process of designing, creating and refining your web site’s contents and structure so that it is represented in a more prominent position when found by a search engine.

·         Pay Per Click (PPC) Adverting

o     Search Engine Advertising or paying the search engine company for a guaranteed high ranking or an ad displayed aside the results (commonly known as pay-per-click or PPC advertising). For example Google AdWords, Yahoo Search Marketing, Microsoft adCenter Live Advertising etc.

·         Paid Inclusion in SEs & Online Directories

o     Paid inclusion or paying the search engine company for a guarantee that the website is included in their natural search index. Google does not accept payment for guaranteed inclusion in its organic search index; but offers its effective PPC system i.e. Google AdWords.

o     Improving results by analyzing site traffic through Web Analytics software like Google Analytics

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