2a. What is SEO?
 

Search Engine Optimization or SEO is the process of designing, creating and refining your web site’s contents and structure so that it is represented in a more prominent position when found by a search engine.

Search engines follow a set of rules to measure the importance of a website called search engine algorithms. All search engines have different complex algorithms, a wider range of factors including on-site factors as well off-site factors to compile their results.
 

To properly implement SEO strategies, you need to understand On-page optimization factors and Off-page optimization factors.

Relevant Links:

Search engine optimization - Wikipedia, the free encyclopedia

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or ...

What's an SEO? Does Google recommend working with companies that ...

SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision. Make sure to research the ...

SEO Tools - Search Engine Optimization Tools

Duplicate content validation tool and search engine spider simulators.