2c. On-Page Optimization Factors

Search engines use several factors in their ranking algorithms, one of which is on-page optimization factors. These are elements which actually appear on the page (such as page title, headings and body text) and contribute to the engine’s assessment of the subject matter and relevance of the page. On-page optimization involves ensuring that these factors are optimally included for the targeted search terms.

On-the-page factors are a very important group of factors and after fully optimizing all the critical elements on your pages your website can outperform many other less search engine-friendly sites.

On-site optimization factors include:

·         Keyword Research

·         URL Optimization

·         Keyword Positioning

·         Optimizing Page Contents

·         Tuning the pages

·         Optimizing Site Structure

·         Website Submission

·         Other Optimization issues

 (On-page Optimization factors are covered with details in next steps)

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