2d. Off-Page Optimization Factors

In addition to on-page factors, search engines are increasingly using off-page factors to calculate relevance. This is because off-page factors are more difficult to manipulate artificially. The most important off-page factor is link popularity. Others include social media marketing, link text, link community and click popularity. Off-page optimization involves ensuring that these elements are in place to boost relevance for the targeted terms.

Off-page optimization factors include:

·         Link Analysis

o        Number of One-Way incoming Links pointing to your site

o        Quality of web pages pointing to your site

o        Link Context – anchor text and surrounding text of links.

·         Click through (CTR) Measurement

·         Social Book-marking

·         Articles’ submission

·         Back links from Online Directories

·         Many more…

  (Off-page Optimization factors are covered with details later in this e-book)

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