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2d. Off-Page Optimization
Factors
In addition to on-page factors, search engines are increasingly using off-page factors to calculate relevance. This is because off-page factors are more difficult to manipulate artificially. The most important off-page factor is link popularity. Others include social media marketing, link text, link community and click popularity. Off-page optimization involves ensuring that these elements are in place to boost relevance for the targeted terms. Off-page optimization factors include: · Link Analysis o Number of One-Way incoming Links pointing to your site o Quality of web pages pointing to your site o Link Context – anchor text and surrounding text of links. · Click through (CTR) Measurement · Social Book-marking · Articles’ submission · Back links from Online Directories · Many more… (Off-page Optimization factors are covered with details later in this e-book) Relevant Links: Off page Optimization Tips
Seo Blog India|Cheap Seo Services|Seo Tips: Off Page Optimization ...
Online SEO Guide — How To Win The SEO War: Off-page Search Engine ...
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