3. Keyword Research - the
foundation for SEO
(and Paid Marketing as well)
a) Get it right and you can easily build upon that
foundation. Get it wrong and you'll waste valuable time, money and
resources going down the wrong road.
b) Finding the right terms - The criteria for good keyword selection
c) Can I compete? - How many others are trying to rank for your
terms(s)? Who are they? What do you need to do to beat them?
d) Real-life example of Keyword Research
e) Keyword Research Tools
