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3abc. Right Keyword
Selection = Success;
Wrong Keyword Selection = Failure
Finding the right
terms - The criteria for good keyword selection
Can I compete? - How
many others are trying to rank for your terms(s)? Who are they? What
do you need to do to beat them?

When someone
uses a search engine, he/she type words into the search box to find
what he / she is looking for. These words are referred to as
keywords or key phrases.
The most
important job in SEO is to determine exactly what your ideal
audience is searching for. It requires some homework; make a
list of the following items:
1.
Think about your web site theme and your potential targeted
keywords. Think what people may type to search your site
2.
List your Products and/or services’ names and some relevant
words.
3.
List the solutions you provide – the benefits your customers
will get – try listing them in form of key phrases.
4.
Potential targeted keywords – that one may use to search your
products or services
5.
Targeted countries, regions and cities names
6.
Check your competition – what keywords you competitors are
using. Search for your targeted keywords and notice the titles, meta
description & keyword tags, first paragraphs of your competitors’
pages that are getting higher rankings.
7.
Add action words with your targeted keywords, like Buy,
Purchase, Discounted, Exclusive etc.
8.
Avoid common words like the, of, or, for, this, that, and,
www etc.
9.
Targeted keywords should be 2 – 5 words long.
10.
Avoid general terms (or single words) like hotels, flights,
jobs, marketing etc. – make them targeted like luxury Dubai hotels,
discounted flights to London, marketing jobs in UK, online marketing
firms Muscat etc.
11.
Now, gather these words you already have collected and
optimize this keyword list through Keyword Research Tools.
Relevant Links:
Enter one
keyword or phrase per line to see what
related word searches your ad will show on.
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Helps you
research appropriate words and phrases
to include in your webpage's body text to
aid in promotion.
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Keyword Research that gives you access
to over 295 billion
keywords in 41 languages spanning 243
countries using multiple
keyword sources like Google, ...
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Keyword research is a vitally important
aspect of your search engine optimization
campaign. If your site is targeting the
wrong
keywords, the search engines ...
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