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3abc. Right Keyword Selection = Success;
          Wrong Keyword Selection = Failure

Finding the right terms - The criteria for good keyword selection

Can I compete? - How many others are trying to rank for your terms(s)? Who are they? What do you need to do to beat them?

When someone uses a search engine, he/she type words into the search box to find what he / she is looking for. These words are referred to as keywords or key phrases.

The most important job in SEO is to determine exactly what your ideal audience is searching for. It requires some homework; make a list of the following items:
 

1.       Think about your web site theme and your potential targeted keywords. Think what people may type to search your site

2.       List your Products and/or services’ names and some relevant words.

3.       List the solutions you provide – the benefits your customers will get – try listing them in form of key phrases.

4.       Potential targeted keywords – that one may use to search your products or services

5.       Targeted countries, regions and cities names

6.       Check your competition – what keywords you competitors are using. Search for your targeted keywords and notice the titles, meta description & keyword tags, first paragraphs of your competitors’ pages that are getting higher rankings.

7.       Add action words with your targeted keywords, like Buy, Purchase, Discounted, Exclusive etc.

8.       Avoid common words like the, of, or, for, this, that, and, www etc.

9.       Targeted keywords should be 2 – 5 words long.

10.   Avoid general terms (or single words) like hotels, flights, jobs, marketing etc. – make them targeted like luxury Dubai hotels, discounted flights to London, marketing jobs in UK, online marketing firms Muscat etc.

11.   Now, gather these words you already have collected and optimize this keyword list through Keyword Research Tools.

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