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3d. Real-life
Example of Keyword Research

For your
understanding, here is a practical example of above-mentioned steps:
(you may adjust it as per your business model and your targeted
keywords)
1.
We manage a web site offering
Furnished Apartments and villas for
short-term rental in Dubai near Jumeirah Beach.
2.
In this example, we offer 2 services:
apartment rental (studio, 1 – 5
bedrooms) and villa rental
(2 – 6 bedrooms)
3.
Benefits our customers get:
luxurious furnished apartments,
luxurious villas, beach-front, spa, Jacuzzi, gymnasium, swimming
pools, near nightlife, safe and secure, near shopping, near business
hub, car rental, boat rental, desert safari etc.
4.
Potential targeted keywords:
Furnished Apartments, Furnished Villas, Short-term rentals,
accommodation, beach-front apartments, beach-front villas, studio, 1
bedroom, 2 bedroom, 3 bedroom, 4 bedroom, 5 bedroom, 6 bedroom,
and many more…
5.
Now add your target region with your potential targeted
keywords: Dubai
Furnished Apartments,
Dubai
Furnished Villas, Dubai
Short-term rentals, accommodation in
Dubai,
Dubai
beach-front apartments, Dubai
beach-front villas, and so on.
6.
Check your competition – what keywords you competitors are
using. Search on Google.com, Yahoo.com and Live.com for the
above-mentioned keywords and notice your competitor’s sites’ titles,
meta description & keyword tags, first paragraphs of your
competitors’ pages that are getting higher rankings. This will give
you a clearer picture about your targeted phrases.
7.
Add action words with your targeted keywords, like
Book today, Reserve now, Contact us,
Call now, Visit our web site, Luxurious, Exclusive, Beach-front
etc.
8.
Avoid common words like the, of, or, for, this, that, and,
www etc.
9.
Targeted keywords should be 2 – 5 words long.
10.
Avoid general terms (or single words) like apartments,
villas, accommodation, rental etc. – make them targeted like
luxury Dubai apartments, beach-front
villas in Dubai, accommodation in Dubai near beach, short-term
apartment rental Dubai etc.
Now, gather
these words you already have collected and optimize this keyword
list through Keyword Research Tools.
Relevant Links:
Learn from this
real life example of how to use
Microsoft adCenter
research for a successful ...
Research keyword “satellite radio” and
related broad terms. ...
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16 Jul 2008 ... Rate5
Keywords can show you 100s of
real-life examples of ....
keyword research software that enables
you to
research keywords fast. ...
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Advanced
keyword research - expert advice and a
free trial at Wordtracker, ... Keep
in mind that this is a
real-life example, so this is certainly
something ...
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