3e. Keyword Research Tools

The aim of this keyword research is to compile a list of keywords suggestions for every page of your site – as search engines rank pages, not sites. So, don’t just focus on your web site’s home page; do optimize your web site’s each and every page separately.
 

·         Focus on key phrases with low competition and a high number of daily searches, without damaging the relevance.

·         Use keyword research tools that tell exactly what your ideal audience is searching for. There are a variety of tools to help you with keyword research:

o        Google AdWords Keyword Tool

o        iWebTool Keyword Lookup

o        WebCEO

o        Word Tracker

o        Keyword Discovery

Enter each targeted phrases one-by-one in these tools and get great keywords suggestions for each and every page of your web site. In this example, we have put ‘dubai apartments’ to get suggestions with Google AdWords Keyword Tool.

 Prioritize your Keywords

·         Wherever you insert your keywords, either on your pages, titles, meta tags, or on links, always place your keywords in order of relevance.

·         Place your most important keywords on position one, second important on position two and so on.

·         Narrow your keywords to approx. 1 – 3 key phrases per page – don’t try to optimize your home page for all important key phrases.

 Optimization: Tuning the Pages

·         Using rich, valuable, regularly updated, and keyword enhanced content on your web site, is the main factor of SEO on-page optimization.

·         The most important elements to focus on are page URL, TITLE tag, META tags, HTML headings, link text and alt attributes of images.

·         The best place for your keywords in the body is closer to the beginning and end of the visible text.
 

Try to adjust your targeted key phrases in the content of your pages, while maintaining readability for the human visitor. Maintaining natural and organic sounding text is the best way to avoid being classified a spammer by a search engine.

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