4a. Optimizing Domain Names / Sub-Domain Names

 Domain Name: Domain Registration

·         Registering your domain for a long duration such as 5 years will tell search engines that you are serious about your website and do not have intentions of a spam page.

·         Do not hide your domain registration details using Private Registration services. Some search engines consider websites with hidden details as spam.

·         Domain that have existed for a while (2 or more years) appear to have better ranking on search engines. So, you may buy some old domains, related to your business through domain auctions – visit http://www.domaintools.com/

 Keywords in Domain Name / Sub-domains

·         Include your most relevant keywords into your domain name as the domain has a big impact on search engines.

·         Keep your domain name to max. 1 – 4 words. A total of 5 or more words can be considered as spam.

·         Use hyphens (-) to separate your keywords/phrases. For examples:

o        Old-Furniture.com

o        UK-Laptops.com

o        Interior-Decorator.com

o        SEO-Dubai.com etc.

Relevant Links: