6k. Landing Page Optimization
 

o        Create separate pages for each of your products and services

o        Target the right audience – by selecting the right keyword phrases for a specific page.

o        Sell the benefits – add benefits of your products / service on the page

o        Include your Targeted keywords in your title tag and meta description tag with some attention-grabbing text – to get high Click-through rate (CTR), because it is displayed in search engine result pages (SERPs) and make people click through your site link. Attention grabbing & power words – like Free, New, Sale, limited-time offer, tips, discover, learn, free shipping etc. For example:

§         Buy today – Save 50%

§         Download Free Trial

§         Sale ends tomorrow

§         Try it for Free

Relevant Links: