6k. Landing Page Optimization

6k. Landing Page Optimization

o Create separate pages for each of your products and services

o Target the right audience – by selecting the right keyword phrases for a specific page.

o Sell the benefits – add benefits of your products / service on the page

o Include your Targeted keywords in your title tag and meta description tag with some attention-grabbing text – to get high Click-through rate (CTR), because it is displayed in search engine result pages (SERPs) and make people click through your site link. Attention grabbing & power words – like Free, New, Sale, limited-time offer, tips, discover, learn, free shipping etc. For example:

§ Buy today – Save 50%

§ Download Free Trial

§ Sale ends tomorrow

§ Try it for Free

Relevant Links:

Tips and Ideas for Landing Pages and Sites

Optimization, that fancy word for making a selling process more relevant and engaging for your customer, could be said to have four major approaches that ...

Amazon.com: Landing Page Optimization: The Definitive Guide to ...

Amazon.com: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions: Tim Ash: Books.

Landing page optimization - Wikipedia, the free encyclopedia

Landing page optimization (LPO), also known as webpage optimization, is an Internet marketing process with the goal of improving a visitor's perception of a ...

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