9d. Web Site Submission: Pages penalized due to Sp@m – what are the reasons?

·         Keyword stuffing

·         Invisible Text - spammers use keywords stuffing and change font color as background color.

·         Invisible Links – Don’t hide your links, if human visitors cannot see your links; they’re considered as spam

·         Tiny Text – that is unreadable by human visitors

·         Meta Refresh tag - The meta refresh tag allows those visiting a particular web page to be automatically taken to a new web page.

·         Meta Tag stuffing – add unrelated keywords in meta keyword and description tag that has nothing to do with actual site contents.

·         Page stuffing – duplicate or slightly different pages

·         Domain spamming / mirror site

·         Cloaking: Search engines will penalize your website if cloaking is found. This is when one content is provided to search engines and a different content is provided to web users.

·         Duplicate Contents: Avoid duplicate content from other websites. Search engines will usually place the oldest website first that had the duplicate content. Search engines like original and unique contents.