The Simplest Way to Get Top Rankings in

The Shortest Way to Learn Professional SEO

Overview

KISS SEO Guide 2009 provides you with short and simple but practical SEO Tips & Tools you need to become (and remain) a top performer in Search Engine (Google, Yahoo & Live) marketing. It also helps you enhance your professional know-how about search marketing trends. Whether you are a consultant, site designer, website owner, in-house marketing professional, or business owner (small, medium-sized or large business owners) having a business web site, you cannot afford to avoid KISS SEO Training Guide to avail firsthand the latest developments in search engine marketing industry. No matter where you are in the SEO & SEM process, you will finish reading this 30-page KISS SEO Guide with the necessary tips, tricks, skills and tools to improve your business results and take your search engine marketing to another level.
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Here's a list of topics that are covered in KISS SEO GUIDE 2009. Each topic is a factor that search engines considers for when crawling your website, KISS SEO GUIDE 2009 explains how to improve your website in terms of each of the following factor:

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1.    Understanding Search Engines

a)      Internet Marketing - a brief introduction

b)      Search Engine Marketing - Its important methods

c)      Types of Search Engines

d)      Major Search Engines & Web Directories
 

2.   SEO - Search Engine Optimization

a)      What is SEO?

b)      Benefits of implementing SEO

c)      On-Page Optimization Factors

d)      Off-Page Optimization Factors
 

3.   Keyword Research - the foundation for SEO (and Paid Marketing as well)

a)     Get it right and you can easily build upon that foundation. Get it wrong and you'll waste valuable time, money and resources going down the wrong road.

b)     Finding the right terms - The criteria for good keyword selection

c)     Can I compete? - How many others are trying to rank for your terms(s)? Who are they? What do you need to do to beat them?

d)      Real-life example of Keyword Research

e)      Keyword Research Tools
 

4.   URL Optimization

a)      Optimizing Domain Names / Sub-Domain Names

b)      Optimizing Folder / File / Images Names
 

5.   Keyword Positioning – where to place your main keywords

a)      Keyword in title tag <title></title>

b)      Keyword in Description Meta-tag

c)      Keyword in Keyword Meta-tag

d)      Keyword in Page Contents

e)      H1, H2 and H3 (Heading)
 

6.   Optimizing Page Contents

a)      Relevant, Fresh & Unique Contents

b)      Ideas for adding Quality Contents

c)      Title, Meta Description, Meta Keywords

d)      Image & NoFrame ALT tags

e)      Optimizing Flash Sites

f)        Optimizing for Local (Area Specific) Marketing

g)      Easily Readable Codes - W3C validated

h)      Graphic-embedded Text

i)        Tables

j)        Optimizing Dynamic Contents

k)      Landing Page Optimization
 

7.   Site Navigation, Internal & External Links

a)      Site Navigation System - Link Structure

b)      Internal Links

c)      Link Context – Keyword in Links

d)      Active & Working Links

e)      Well-organized Linking

f)        External Links: Quality Links

g)      Inspecting External Links

h)      Linking Limitations
 

8.   Backlinks – Incoming Links

a)      Effective Link Development - Link Popularity & Link Quality

b)      Link Context

c)      Quality Backlinks – Quality of Referrer

d)      Trend of link popularity

e)      Age of Link

f)        Trusted Websites

g)      Number of Outgoing Links on Referrer Page

h)      Position of Link

i)        JavaScript/Flash Links

j)        Link Baiting

k)      Buying Links

l)        Write Articles

m)    Submitting Optimized Press Release – at no cost

n)      Relevant / Country Specific Directories

o)      Link Exchange

p)      Forums / Guest books

q)      Blogs
 

9.   Web Site Submission

a)      Submission to Search Engines

b)      The simplest way to add your site in Google, Yahoo, Live (MSN) within 72 hours - at no cost

c)      Technical Reasons – not to be listed with major Search Engines

d)      Pages penalized due to Sp@m – what are the reasons?

e)      Submission to Directories

(1)   Yahoo Directory

(2)   The Open Project (DMoz)

f)        XML Sitemap - Online Sitemap Generators

g)      Google Webmasters Tools
 

10. Web Site Monitoring

a)      Checking web indexing status

b)      Site Rank Monitoring Tools

c)      Website Statistics – Google Analytics
 

11.  More SEO Factors

a)      PageRank

b)      LSI – Latent Semantic Indexing (Don’t be confused. It’s so simple)

c)      Sp@m – Avoid Getting Reported

d)      File Size

e)      Frequency of Updates

f)        Domain, Site & Contents Age

g)      Excess JavaScript, Flash & Inline Frames

h)      Traffic Buying / Link Schemes

i)        Server IP Address

j)        Server Reliability & Uptime

k)      Making your site engaging!

l)        Social Bookmarking – Digg.com, Del.icio.us, FaceBook.com, Furl.net etc.

m)    SEO Information Resources

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