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Local Search Engine Marketing Strategies Workshop 2008
Dubai, UAE
on Sunday, October 3, 2008
Overview
| Benefits |
Agenda
Past Internet Marketing Workshops |
Upcoming Workshops & Seminars
Who should attend
| Who has already attended | About the Speaker
Registration Info |
Register
Online | Venue & Timings |
Contact Us
Overview:
Everyday more and more people turn to
the Internet to find information about products and services that
are nearby. Local businesses that do not appear where they
are looking have zero chance of being found in these queries. This
course will give you the knowledge you need to compete effectively
in the local online marketplace and get found when and where
potential customers look for you.
Local Search Engine Marketing
Strategies Workshop 2008
Sunday, October 3, 2008
11:00 am - 3:00 pm
with 45-minute Lunch break
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Local SEM Strategies Workshop's Benefits:
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Learn only what
you need to know - no fluff and no filler.
We'll get right to the heart of how Local
Search works and what you can do right now
to maximize the presence of your business -
or your clients' businesses-on the web.
You'll get a jump start on Local Search
in just half a day!
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Back
Who should attend?
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Everyone who is interested in
learning how Local Search
works and how they can
maximize their local presence on
the Internet should attend
this session.
Brick and mortar businesses and
in-house marketers will learn
how to best compete online and
the most effective methods of
promoting their products,
services and locations across
the Internet.
Search Engine Marketing agencies
will get a clear understanding
of how they can best help their
clients with physical locations
and defined service areas to
prosper online. They will also
learn why the Internet Yellow
Pages are such fierce
competitors in Local Search
markets and what they need to do
to compete more effectively with
them.
Internet Yellow Pages marketers
will learn how Local Search
works and that a little Search
Engine Optimization can go a
very long way. They will better
understand the areas at which
the Search Engine Marketers
currently excel. Learning more
about Local Search will enable
them to communicate more
effectively with their clients
and to improve their own
marketing mix. |
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Who has already attended?
The following
companies have sent their delegates in our
previous workshops:
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Gulf News
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Dubai Media City
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Choueiri Group
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Motivate
Publishing
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MyStayinDubai.com
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DubaiBFA.com
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Proctor & Gamble
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Siemens
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Internet Vision
- US
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Wateen
Telecom - a Warid company
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Dawn Group
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Jang Group of
Companies
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Pakistan Software Export Board
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ECommerce
Gateway
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Institute of Chartered & Management Accountancy
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Emaar Pakistan
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Local SEM Strategies Workshop's Agenda:
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What
is Local Search?
Definitions of Local Search and
why Local Search success is
critical for brick and mortar
businesses.
How
People Search
People search in many different
ways and in many different
places on the web for the same
thing(s).
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The ways people look for
local businesses online -
it's not all about the
Internet Yellow Pages and
it's not all about Search.
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The web places where people
search for local businesses.
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How to determine where your
business needs to be listed.
Keyword Research
Keyword Research is the
foundation for all SEO (and most
SEM). Get it right and you can
easily build upon that
foundation. Get it wrong and
you'll waste valuable time and
resources going down the wrong
road.
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Finding the right terms -
The criteria for good
keyword selection
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Resources - Free and paid
tools you can use along
quick demos and evaluations.
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Can I compete? - How many
others are trying to rank
for your terms(s)? Who are
they? What do you need to do
to beat them? More tools and
demos.
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The Long Local Tail - what
these terms are, how to find
them, and when, where and
how to use them effectively
The
Search Engines
What the Search Engines want and
how they reward you for giving
it to them.
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It's all about relevance -
What determines relevance?
What determines Local
relevance?
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The rewards of relevance -
What high rankings can mean
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Concentrate on Google - Why?
How?
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The other players - Yahoo,
MSN, Ask - what you need to
know
The
ABC's of the Algorithms
While there are more than a
hundred factors that we believe
influence Search Engine
rankings, some are definitely
more important and more powerful
than others. Which ones should
you concentrate on?
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On page optimization -
title, tags, headers,
content, links
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Off page optimization -
links, links, links -
quality, quantity and
reputation
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Slam dunks - easy-to-do
things that can give you an
edge
Local Pay Per Click Campaigns
Explain geo-targeting, why local
businesses should use it and the
most effective ways to use it. |
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About Workshop Speaker - Najam
Ahmed
Najam became a Qualified
Google Advertising Professional in November 2005.
Since then he has helped numerous clients build and
optimize their AdWords campaigns. Najam has nine years
experience managing online marketing campaigns. He is
currently working as Search Marketing Consultants
for ECom Worldwide, an internet marketing
company focused on search engine optimization
(SEO) and search engine marketing (SEM).
Najam has extensive
experience training people how to understand and
effectively utilize search marketing strategies to
achieve their business goals.
Najam started his career in
Karachi, Pakistan in 1999. Before moving to Dubai in
2007, he worked for a wide range of clients, including
Proctor & Gamble, Siemens, Internet Vision - US, Wateen
Telecom - a Warid company, Dawn Group, Jang Group of
Companies, Pakistan Software Export Board, ECommerce
Gateway, Institute of Chartered & Management Accountancy
and Emaar Pakistan.
Najam was recently invited
by the UK management of Dubai Lynx 2008 - 1st Dubai
International Advertising Festival, at Dubai
International Exhibition & Convention Centre, Dubai to
conduct an Internet Marketing workshop.
Back
Registration Information
Local Search Engine Marketing
Strategies Workshop 2008
Sunday, October 3, 2008
11:00 am - 3:00 pm
with 45-minute Lunch break
Participation Fee: AED 950/- per
delegate
Special Group Discount: 3 or more
delegates from the same organization, registering at the same time
qualify for 25% off their total registration fees.
Participants will be provided with:
Please note:
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Seats are limited and available on
first-come-first basis.
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Pre-Payment is required to register
NO LATER than 10 September 2008.
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Payment is accepted online by any
major credit card i.e. Master, Visa, Discover or through Paypal.
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Cancellation - if you must cancel
for any reason, notify our registration department by 15
September
2008. Your fee will be refunded less a AED 200/- processing fee.
Cancellation after 15 September 2008 are non-refundable.
Back
Contact Information:
For questions regarding registration,
please e-mail our Registration Department at
registration@seointl.net
Back
Past
Internet Marketing Workshops:
Understanding Search Engine
Optimization, Dubai International Exhibitions & Convention
Centre, Dubai, UAE - April 1, 2008
SEO & Google AdWords Workshop, Avari Towers, Karachi - July
21-22, 2007
Google AdWords Workshop, Holiday Inn, Islamabad - February 4,
2007
Google AdWords Workshop, Avari Towers, Karachi - January 21,
2007
Search Engine Optimization Workshop, Avari Towers, Karachi -
November 12, 2006
Google AdWords Workshop, Holiday Inn, Islamabad - September 3,
2006
Search Engine Marketing Workshop, Avari Towers, Karachi - May 13
- 14, 2006
Search Engine Marketing Workshop, Holiday Inn, Islamabad - March
25 - 26, 2006
Search Engine Marketing Workshop, Pearl Continental, Lahore -
March 18 - 19, 2006
Search Engine Marketing Workshop, Avari Towers, Karachi - March
11 - 12, 2006
Search Engine Marketing Workshop, MCB Bank Ltd., Karachi, June 30
- July 4, 2003
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Upcoming Workshops:
SEO Workshop, Dubai,
UAE - August 10, 2008
Link Building Tactics, Tools & Techniques , Dubai, UAE -
August 17,
2008
Local Search Engine Marketing Strategies, Dubai, UAE - October 3,
2008
PPC [Pay Per Click] Advertising
Workshop, Dubai, UAE - November 2, 2008
Search & Analytics Workshop, Abu Dhabi, UAE - November 24, 2008
Social Media Marketing Strategies - Dubai, UAE - December 7, 2008
Back
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About
SEO Int'l, Dubai
SEO International,
Dubai, UAE - offers Internet Marketing services,
consultancy and training, including SEO (Search
Engine Optimization) and PPC (Pay per Click)
Advertising and its Management services.
Contact Us:
Email info@seointl.net
Dubai, United Arab Emirates |
