Google Ads Optimization Course [Advanced]February 22, 2022 2022-02-22 23:12
Google Ads Optimization Course [Advanced]
Google Ads Optimization Course
Google Ads is one of the best advertising platforms that bring good results in term of Increased Sales and Positive ROI; however, some businesses still complain that they have wasted a lot of money on Google Ads and it didn’t work for them.
Based on our 17 years of experience with Google Ads, we believe that the ones who are not getting good results out of Google Ads because they didn’t set up Google Ads campaigns properly and/or they didn’t optimize their campaigns.
Course Content with Learning Outcomes
In this 2-Day Google Ads Optimization Advanced Course, you will learn the following topics with practical understaning and examples that will help you improve your campaigns’ performance and improve your positive ROI like a Pro:
- Optimizing Google Search and Google Display Campaigns
- Ways to Lower your Google Ads’ Cost Per Click
- Using Optimization Score to improve Google Ads performance
- Optimining Quality Score
- Keyword Analysis using Google Keyword Planner
- Understanding Keywords Matching options to focus on profitable keywords
- Analyzing Search Queries report
- Using Negative Keywords while using Exact Match
- Improving CTR by improving ad copies and keyword relevancy
- Best Practices for Landing Page Optimization
- Best practicies of using Responsive Search Ads and Display Ads
- Understanding and Improving Impression Share
- Bidding Strategies – the ones that are most suitable for you
- Understanding Perofrmance Planner
- Using Auction Insights to understand and analyze your competitors
- Defining the Audiences and Interests Targeting
- Measuring the effectiveness of your Google Ads campaigns
- Best Practices of Remarekting/Retargeting using Google Ads
- Analyzing Google Ads results using Google Analytics – and improving your campaigns, ad groups, keywords, landing pages, and ads.
Meet the Course Instructor - Najam Ahmed
Najam Ahmed is a Google Certified Professional since 2005 and Co-Found of SEO International, UAE’s leading digital marketing agency.
Najam has helped hundreds of leading companies in the UAE better their Digital Marketing Strategy and has earned them a ton of Revenue, his most prominent clients are:
- EPOC Messe Frankfurt GmbH
- Gulf News
- Khaleej Times
- Okaz Organization
- Dubai Media Inc.
- Manipal University
- GET Group
- Emirates National Oil Company (ENOC)
- AW Rostamani Group
- Al Masaood Automobiles
- AR Motors
- YAS Waterworld
- And a lot more, you can explore the full list here: https://www.seointl.net/about-us/our-valued-clients/
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