Google Ads Optimization Course [Advanced]

Google Ads Optimization Course [Advanced]

Google Ads Optimization Course

Google Ads is one of the best advertising platforms that bring good results in term of Increased Sales and Positive ROI; however, some businesses still complain that they have wasted a lot of money on Google Ads and it didn’t work for them. 

Based on our 17 years of experience with Google Ads, we believe that the ones who are not getting good results out of Google Ads because they didn’t set up Google Ads campaigns properly and/or they didn’t optimize their campaigns. 

Course Content with Learning Outcomes

In this 2-Day Google Ads Optimization Advanced Course, you will learn the following topics with practical understaning and examples that will help you improve your campaigns’ performance and improve your positive ROI like a Pro:

  • Optimizing Google Search and Google Display Campaigns
  • Ways to Lower your Google Ads’ Cost Per Click
  • Using Optimization Score to improve Google Ads performance
  • Optimining Quality Score
  • Keyword Analysis using Google Keyword Planner
  • Understanding Keywords Matching options to focus on profitable keywords
  • Analyzing Search Queries report
  • Using Negative Keywords while using Exact Match
  • Improving CTR by improving ad copies and  keyword relevancy
  • Best Practices for Landing Page Optimization
  • Best practicies of using Responsive Search Ads and Display Ads
  • Understanding and Improving Impression Share
  • Bidding Strategies – the ones that are most suitable for you
  • Understanding Perofrmance Planner
  • Using Auction Insights to understand and analyze your competitors
  • Defining the Audiences and Interests Targeting 
  • Measuring the effectiveness of your Google Ads campaigns
  • Best Practices of Remarekting/Retargeting using Google Ads
  • Analyzing Google Ads results using Google Analytics – and improving your campaigns, ad groups, keywords, landing pages, and ads.

Meet the Course Instructor - Najam Ahmed

Najam Ahmed is a Google Certified Professional since 2005 and Co-Found of SEO International, UAE’s leading digital marketing agency.

Najam has helped hundreds of leading companies in the UAE better their Digital Marketing Strategy and has earned them a ton of Revenue, his most prominent clients are:

  • EPOC Messe Frankfurt GmbH
  • Gulf News
  • Khaleej Times
  • Okaz Organization
  • Dubai Media Inc.
  • Manipal University
  • GET Group
  • Emirates National Oil Company (ENOC)
  • AW Rostamani Group
  • Al Masaood Automobiles
  • AR Motors
  • YAS Waterworld
  • And a lot more, you can explore the full list here:
0 +
People Trained
0 +
Years of Experience
0 +
Satisfied Clients


Why Do People Love Us?

Seeking for verbals of our service quality? Find them here. Everything is transparent and straightforward for your sense of jusitifcation.

Diliara NammasDiliara Nammas
09:00 07 Feb 22
I want to thank Mr. Najam Ahmed for his professional approach in teaching digital marketing and for motivating me to continue learning on my own and achieve my goals! Recommend !
Dimple MenezesDimple Menezes
13:25 31 Aug 21
Attending Najam's classes is a great insight to the Digital Marketing world. He is constantly updating his offerings as per the changing trends in the SEO and Digital scenario. With real-life cases, a personalized approach and immense learning materials, I would recommend his 5-Day Digital Marketing Course [1-on-1, Online over Zoom) to anyone who wants to stay abreast with Key Digital Marketing Skills.
Fatena FakhreddineFatena Fakhreddine
06:21 30 Aug 21
I was very lucky to meet Najam and learn from his experience. He is very knowledgeable and professional about all aspects in digital media.
Ronita BhattacharjeeRonita Bhattacharjee
11:55 16 Aug 21
Fantastic learning experience, extremely comprehensive content and resources provided. The team found the course valuable and are now implementing the tools, techniques and analytics .
Patricia EdnalagaPatricia Ednalaga
06:17 27 Jul 21
Mr. Najam is a great Mentor, I’ve learned a lot from him.Also, he is selfless teacher I’ve known. He wants to share all his knowledge on every student he had.I hope that this company will strive more into success.
Sheila ManekSheila Manek
12:31 25 Jul 21
This was a very well informed and useful course that I attended with SEO International. Anyone who is looking to brush their digital marketing skills, this one is for you! Thanks Najam, for the wonderful sessions and imparting useful knowledge. Much appreciated.
nada dahernada daher
17:43 10 Mar 21
Najam is a very professional tutor. He has really put all his knowledge in the course he gave. I highly recommend taking the courses and checking all the information on the website blog.
Ali MossarahAli Mossarah
17:41 10 Mar 21
A great place to know more about Digital Marketing in general. They also offer 1-on-1 sessions that focuses on tailored events.
Zeina AlkoukouZeina Alkoukou
10:56 16 Feb 21
One of the most valuable courses from a Google Partner Expert! Thanks dear Najam...
Maria EnajeMaria Enaje
07:11 24 Jan 21
I took the 5-day online course and it was very informative. I learned a lot about digital marketing within a short period of time. Najam was very helpful with any queries and provided all the relevant data, templates and samples.
swapnali Joshiswapnali Joshi
06:43 16 Jan 21
Thank You so much Najam, for the amazingly insightful sessions. It's unbelievable the kind of data you have shared and yes this is just the beginning there is a lot to learn. Now i know have a good mentor to support throughout.
M. RaoufM. Raouf
12:40 21 Nov 20
had the 3 day course eventually don't waste your time searching for the best tutor. Najam is a truly dedicated and very helpful I really recommend him
senda guesmisenda guesmi
13:20 14 Nov 20
Great content. Najam was very helpful and customized the course in a way that helped me a lot. I recommend this course to anyone looking to learn or improve their digital marketing knowledge and skills.
Ali S. AliAli S. Ali
08:40 01 Nov 20
The course was very good and the instructor was extremely knowledgeable and informative. Some great tips and links provided which can help someone to venture into the world of digital marketing.

Enroll Today

Please submit the following information to enroll for our classroom-based, online over Zoom, or in-house Google Ads and Google Analytics Courses, or send an email to

Leave your thought here

Your email address will not be published.

WhatsApp chat
Call Now Button