Google Analytics Training

Google Analytics Training

With almost 80% of organizations using it, Google Analytics has become the preferred solution for measuring the impact of online marketing. Yet, for the most part, Google Analytics is not used to its full potential. Often, this is due to a lack of knowledge or the ability to fully exploit Google Analytics’ features.

Using content from the new Google Analytics interface, this training course seeks to close this knowledge and skills gap, and to increase confidence in how to configure and use the latest version of Google Analytics for reporting on your online marketing and website performance.

This course is very discursive and packed with exercises. There will also be lots of opportunity to discuss how Google Analytics relates to your specific organizational needs.

Web Analytics using Google Analytics training course provides you with techniques to get the best possible return on the investment you have already made in your web site design, search engine optimization and marketing campaigns. This training covers the following topics:

  • Understanding Dashboard – Audience | Advertising | Traffic Source | Content | Conversions
  • Taking decisions based on Analytics Reporting
  • Defining Business Goals and Objectives
  • Measuring Tools and Methods
  • Measuring your Site’s ROI
  • Getting Started with Google Analytics
  • Introduction to Goal Conversion – Tracking the Conversions
  • Tracking Social Media Traffic – Advanced Segmentation
  • Tracking Phone Calls with Google Analytics
  • Integrating your Google AdWords campaigns into Google Analytics

Following this training course, you will be able to:

  • Use the new version of the Google Analytics interface
  • Configure your Google Analytics account correctly
  • Understand the real meaning of Google Analytics terminology
  • Interpret Google Analytics reports and data
  • Set up and measure your website conversion rates
  • Better understand social engagement metrics
  • Understand how people are using or searching within your website

Course Date:

Click Here to see our Training Schedule 2021

Register Now!

Call Najam +971 55 9971452 or email at

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