Twitter Marketing & Advertising Course

Twitter currently has 396.5 million users on the platform with over 5 Million of them coming from the UAE. With over 175 million Tweets a day globally, Twitter has become a mainstream communications platform and is now considered to be a critical business and social media tool.

But what does it mean for you and your business specifically? How do you sort the hype from the reality? Where do you begin? How can it be used? And what things do you need to consider to use Twitter strategically for your business?

Who knew that 140-character messages could do such wonders for your business? The fact is, when used effectively, Twitter can have a number of business benefits , like helping you develop and promote your brand and content, interact and support your customer base, monitor social media, develop online relationships, and yes, even generate leads!

This informative course will mix together theory, hands-on exercises and discussion to get you quickly and confidently up to speed with using Twitter in a business context. Here’s a list of topics that are covered during this ‘Twitter for Business’ course:

Setting up your account and strategies around personal and corporate branding
Optimize your Twitter profile for business
Followers and following – how to find people, best practices in growing your followers
Getting to know the lingo and etiquette – @, DM, RT, hashtags
Use Twitter for business, marketing, lead generation, PR, and customer service
Using search and why it’s important for businesses
Understanding and measuring your brand presence
How to monitor conversations related to your brand(s)
Understand Twitter’s role in social search
Track and analyze your campaigns – Tools to measure and understand your impact within Twitter

Here’s a list of benefits that you will get after attending this course: