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  • Digital Marketing Training Program – Course Outline

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    Digital Marketing Training Program - Course Outline

    Updated: Monday, January 14, 2019

    This Digital Marketing Training Program provides a detailed understanding about Digital Marketing concepts, strategies, and implementation, including planning a website, website marketing, email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns and integrating digital marketing with traditional marketing.

    This course has been designed for those who want to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.

    Learning outcomes

    • Create and/or improve a strategy for measuring and improving digital media effectiveness
    • Review current approaches and identify areas for improving performance
    • Search Engine Optimization (SEO)
    • Pay Per Click (PPC) Advertising including Google AdWords, LinkedIn Ads, Facebook and Instagram Ads
    • Social media marketing tips and tools for Facebook, Twitter, Instagram, Content Marketing, etc.
    • Online advertising including ad networks and behavioral targeting
    • Optimizing website and blog content and copy
    • Digital Marketing Strategy and Planning

    Course content

    • Digital Marketing Overview
    • SEO – Search Engine Optimization
    • Google Ads – Search Advertising | Display Advertising | Remarketing
    • Google My Business – Connecting your business with local customers
    • Inbound Digital Marketing Concepts and Implementation
    • Social Media Marketing – Strategy | Blogs | Facebook | Twitter | LinkedIn | Instagram
    • Video Marketing – YouTube
    • Facebook, Instagram & LinkedIn Advertising
    • Google Analytics – Track your success


    Day 1

    Digital Marketing – an overview

    • A brief overview of digital marketing and all relevant set of activities:
      • Search Engine Optimization
      • Local SEO – Google My Business
      • Search Engine Marketing – Google Ads
      • Display Advertising – Contextual | Behavioral | Targeted
        • Google Ads
        • Facebook
        • LinkedIn
        • YouTube
      • Content Marketing & Blogging
      • Social Media Marketing
      • Lead Generation
        • Marketing Offer – Attractive / Relevant Offer
        • Landing Page – Offer’s details with form
        • Conversion Page – Thank you page
      • Email Marketing – using MailChimp
      • Video Marketing – YouTube
      • Responsive Design
      • Google Analytics

    Search Engine Optimization

    • What is SEO?
    • Why SEO?
    • Google’s Search Algorithms
    • How Search Engine works?
    • Does SEO really take time to get results?
    • 21 SEO Tips that every website owner, designer, blogger and content writer need to know!
      • Keyword Research
        • Creating Content Hierarchy first!
        • Brainstorming – Think and discuss them!
        • Google Suggest
        • Related Searches
        • Google Keyword Planner
        • Keyword Tools
        • Google Trends – Finding Search Trends | Most Search Terms
        • How to translate keywords?
      • Organizing the keywords
      • Writing Headlines (Page Titles) with examples
      • Writing Summary (META Descriptions) with examples
      • META Keywords are no more!
      • Optimizing Page Content
        • What is keyword stuffing?
        • Optimizing Page Content (body)
        • Good Examples
        • Related Posts / Products
      • SEO for Images
      • Structuring the Content
        • SEO-friendly Domain Name
        • SEO-friendly URL Structure
        • Plan your Site’s Hierarchy
        • Breadcrumb Navigation
      • Internal Linking – Site Navigation
      • How Google reads our pages?
      • Localized SEO
        • Google My Business
        • Local Reviews
        • Localized Domain
      • Website Speed Matters
      • Improving your website using Google Search Console
      • Backlinks – the latest trends
      • Who is linking to you? Fixing bad links
      • Checking Domain’s Authority – Mozbar
      • Checking your Competitors’ backlinks – Ahrefs.com
      • Tips to Acquire Natural Backlinks
      • 4 Modern-Day Alternatives to Link Building
      • Social Sharing
      • Links from YouTube Videos
      • SEO & PR
      • Users’ Engagement
        • Links to Related Stories, Blog Posts, Products/Services
        • Enable Social Sharing
        • Embedding videos
        • Enabling Site Search feature
        • Enable Live Chat feature
        • Bounce Rate & Visits’ Duration
        • Self-hosted Blog
      • Optimizing Social Media Updates
      • Optimizing YouTube Videos
      • Blended SEO
      • Bonus Tips
        • Google Analytics
        • Website Backup
        • SSL Certificate
        • Website Security
        • Mobile SEO
        • Voice Search
        • Featured Snippet – Position Zero
        • 301 Redirects
        • Fake Followers / Fake Backlinks
        • Google Webmaster Guidelines
        • Google Official SEO Guides
        • Google’s 200 Ranking Factors
        • The Central Idea

    Day 2

    Google Ads

    • Understanding Google Networks [Search & Display]
    • Keyword Research – how to choose the right keywords to advertise?
      • Creating Content Hierarchy first!
      • Brainstorming – Think and discuss them!
      • Google Suggest
      • Related Searches
      • Google Keyword Planner
      • Keyword Tools
    • Know your Competitors’ Keywords using SEMRush
    • Keywords Matching Options – Broad, Phrase, Exact, and Broad Match Modifier
    • Understanding Negative Keywords
    • Organizing and Grouping the Keywords – Ad Grouping
    • Understanding Quality Score
    • Setting up Google AdWords Campaigns – that avails high ranking at low cost
      • AdWords Account Structure
      • Campaign Setup procedure
      • Ads and Ad Groups
      • Organizing Ad Groups
      • Creating Effective Ads
      • Optimizing Landing Pages
      • Bid Management
      • Negative Keywords
    • Analytics – Measure and fine-tune
    • Remarketing Campaigns – Overview
    • YouTube Video Ad Campaigns
    • Google Ads’ Glossary
    • Academy for Ads – Google Certification Program

    Google Analytics

    Google Analytics training course provides you with techniques to get the best possible return on the investment you have already made in your website design, search engine optimization, marketing, and advertising campaigns. This training covers the following topics:

    • Getting Started with Google Analytics
    • Understanding Dashboards – Real Time | Audience | Acquisition | Traffic Source | Content | Conversions
    • Taking decisions based on Analytics Reporting
      • Audience Reports
        • Overview
        • Geo
        • Language
        • Technology
        • Mobile
        • Demographics
        • Interests
        • Behavior
      • Comparing, Exporting, and Scheduling Reports
      • Acquisition Reports
        • All Traffic – Source/Medium
        • Campaigns – Tracking other online marketing campaigns’ performance using UTMs (Google’s Custom URL Builder)
        • Google Ads – Tracking Google Ads campaigns’ performance and optimization (after connecting Google Analytics with Google Ads)
        • Search Console – Tracking SEO-based Traffic and Keywords (after integrating Google Analytics with Google Search Console)
        • Social – Tracking Social Media Traffic
      • Behavior Reports
        • Site Content
        • Site Search
    • Defining Business Goals and Objectives [Conversions] | Measuring your Site’s ROI
    • Insights – Ask Google Analytics Intelligence
    • Heatmap – CrazyEgg
    • Google Tag Manager – a brief overview
    • Google Analytics Academy

    Day 3

    Social Media Marketing – Strategies, Tips & Tools

    • Overview and some social media statistics
    • Social Media Marketing Strategy
      • Setting up Social Media Goals
      • Be Selective. Start Slow!
        • Find out where your targeted people connect
        • Popular Social Media Networks
        • KnowEm – Check Social Media Username Availability
      • Knowing your Audience
        • Google Alerts – Monitoring your brands, competitions, and industry trends using
        • TweetDeck – a monitoring tool similar to Google Alerts for Twitter
        • Panoramiq – Instagram listening tool
        • Hashtags – Best Practices & Tools
      • Facebook / Instagram / LinkedIn
        • Optimizing your Social Media profiles
        • Followers vs Talking about this [Engagement]
        • Boosting a Post
        • Facebook/Instagram Advertising using Facebook Ads Manager
        • Remarketing/Retargeting using Facebook Custom Audiences
        • LinkedIn Advertising: Text Ads | Sponsored Content
      • Content MarketingPosting Strategy – Great content, perfect timings & ideal frequency / Implementing Social Media / Engaging your Audience
        • Self-hosted Blogging – Tips & Tools
        • Lead Generation
        • Ideas for Content Marketing
        • Content Curation
        • Search Trends and finding relevant questions to be answered
        • Tips to write social media updates
        • PostPlanner – finding relevant content easily – to share with your prospects
        • BuzzSumo – Find Trending & Most Shared Content
        • Inbound Marketing Methodology
        • How often should we post?
        • Which type of posts gets the most engagement?
        • When your Facebook/Twitter users are online
        • Scheduling/Automating Social Media updates using Buffer
        • Bringing people back to your website while curating content using Snip.ly
        • Creating & Editing Amazing photos for your social media update without knowing graphic designing/Photoshop
        • Social Media Images’ Dimensions
        • The 80/20 Rule
        • How to find social media influencers?
        • Social Follow & Social Sharing Tools
        • Daily 80-minute Social Media Plan
      • Measuring Success
        • Comments, Shares, and Likes
        • Track performance using Google Analytics
        • UTMs – URL Builder
        • Bounce Rate, Time Spent on Site and Conversions!
        • Tracking your emails
      • Viral Videos Examples
      • Great Resources to continue learning!
      • Tips and Guidance towards Hubspot, Hootsuite, Google Certifications, and more!
    Click this banner to see Training Schedule and Register for this program!
    Click this banner to see Training Schedule and Register for this program!

26 Responsesso far.

  1. Mr. Najam,
    One of my friends attended the course with you and he commended the friendly atmosphere and the outcome he gained from taking the course with you.

    I have a couple of questions;
    – How long is each weekend session and at what times?
    – My schedule is full even on weekends except Fridays. Do you deliver the course on Fridays?

    Ghazi Fahad

    • Mr. Ghazi,

      Thank you for your interest in the course.

      Our weekend sessions take place on Saturdays only. The one is currently taking place on May 30, June 6 and June 13. You may join us for June 6 and June 13 and you can join us for remaining session on Tuesday, June 9.

      Alternatively, you need to wait till mid-August 2015 as we will launch these programs again in Aug 2015.

      You can join us by sending us your name and contact details and payment can be made on Saturday, June 6 at the venue.

      Let me know if it works for you.

      Kind regards,


  2. Hi Najam,

    I am interested in taking up the course.Could you please share weekday & weekend dates for June. Also, do you give any certification for this.


    • Hi Sanjay,

      Thank you for your interest in our training program.

      The person who enrols for this training needs to have good understanding of using the Internet and social media networking websites at least on a personal level.

      People who already know the basics of marketing and digital marketing take more benefits from this course.

      We consider this program as a beginner + intermediate level with some professional/advanced tips.

      Hope this answers your query.

      Kind regards,


  3. Hi,

    I’m interested in sessions taking place on Sep 24, Oct 1 & 8, 2016. Could you please share some information on accreditation and also if we will be getting a certificate on attending the course.


    • Hi Niharika,

      Thank you for your interest in our training program. We have reserved a place for you in our upcoming weekend training program and send you an email with the relevant details.

      Kindly check and reply.

      Many thanks,


  4. I am interested in doing the 3 day digital Marketing course . please help me with the course fees .

    Melini paul

  5. Hi,

    I would like to know when is the repeat for Digital Marketing 3 Day Course?
    This November is not plausible for my schedule.



  6. I am working as a social media marketing person. I want to know some new techniques, tools or ways for the website, SEO and social media… Please recommend me some course with full detail fee

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