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  • Digital Marketing Training Program – Course Outline

    Updated: Wednesday, May 27, 2020

    This course provides a detailed understanding of Digital Marketing concepts, strategies, and implementation, including planning a website, website marketing, email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns and integrating digital marketing with traditional marketing.

    This course has been designed for those who want to understand the key elements of building an effective digital marketing campaign. Covering best practices and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.

    Course Topics with Learning Outcome

    • Digital Marketing 101 | an overview about all the platforms covered by the umbrella term i.e. ‘Digital Marketing’
    • SEO – Search Engine Optimization | Understanding 21 practical SEO strategies to bring your website on top of Google search results with practical examples
    • YouTube SEO | Improving your YouTube videos’ visibility online
    • Google Ads – Search & Display Advertising Campaigns | A step-by-step practical approach for launching, monitoring and optimizing your Google Ads campaigns. 
    • Google My Business | Connecting your business with local customers by optimizing Google My Business/Google Maps listings
    • Content Marketing | an Inbound Marketing Concepts and its Implementation
    • Social Media Marketing | Developing a social media marketing strategy using Blogs, Facebook, Twitter, LinkedIn, Instagram and many other tips and tools. 
    • Social Media Advertising | How to effectively create Facebook, Instagram and LinkedIn Paid Advertising campaigns
    • Google Analytics | Tracking your success and improving your campaigns’ performance by tracking the results

    Complete Course Outline

    A brief overview of digital marketing and all relevant set of activities that digital marketing covers:

    • What is digital marketing?
    • Why should we focus on digital marketing?
    • Understanding Search Marketing including:
      • Google Ads
      • Google My Business
      • SEO 
    • Understanding Display Advertising
      • Contextual
      • Targeted
      • Remarketing/Retargeting
    • What is Content Marketing?
    • Understanding Social Media Marketing
    • Understanding Lead Generation and Email Marketing
    • Video Marketing
    • Responsive Mobile Design
    • Understanding Google Analytics
    • What is SEO?
    • Why do we need SEO?
    • Understanding Google’s Search Algorithms
    • Does SEO really take time to get results?
    • How Google Search works?
    • 21 SEO Strategies that every website owner, designer, blogger and content writer need to know!
      • Keyword Research
        • Creating Content Hierarchy with examples
        • Brainstorming – Think and discuss them!
        • Google Suggest
        • People also ask
        • Related Searches
        • Google Keyword Planner
        • Keyword Tools
        • Google Trends – Finding Search Trends | Most Searched Terms
        • How to translate keywords?
      • Organizing the keywords
      • Writing Headlines (Page Titles) with examples
      • Writing Summary (META Descriptions) with examples
      • META Keywords are no more!
      • Yoast SEO Plugin
      • CTR matters!
      • Optimizing Page Content and Content Formatting with examples
      • SEO for Images
      • Structuring the Content
        • SEO-friendly Domain Name
        • SEO-friendly URL Structure
        • Plan your Site’s Hierarchy
        • Breadcrumb Navigation
      • Internal Linking and Site Navigation
      • Understanding Google Index and Crawling
      • Localized SEO
        • Location visibility in the content
        • Verified Google My Business and its optimization
        • Google Reviews
        • Localized Domain
      • Website Speed Matters – exploring Google PageSpeed Insights
      • Understanding Backlinks – the latest trends
      • Improving your website using Google Search Console
      • Who is linking to you? Fixing bad links
      • Checking Domain’s Authority – Mozbar
      • Checking your Competitors’ backlinks – Ahrefs.com | UberSuggest
      • Tips to Acquire Natural Backlinks
      • 4 Modern-Day Alternatives to Link Building
      • Social Sharing
      • Links from YouTube Videos
      • SEO & PR
      • Users’ Engagement
        • Links to Related Stories, Blog Posts, Products/Services
        • Enable Social Sharing
        • Embedding videos
        • Enabling Site Search feature
        • Enable Live Chat / WhatsApp feature
        • Bounce Rate & Visit Duration
        • Importance of having a Self-hosted Blog
      • Blended SEO
      • Bonus Tips
        • Google Analytics
        • Website Backup
        • SSL Certificate
        • Website Security
        • Improving Old Content
        • Voice Search
        • 301 Redirects
        • Fake Followers / Fake Backlinks
        • Google Webmaster Guidelines
        • Google Official SEO Guides
        • Google’s 200 Ranking Factors by Brian Dean
        • The Central Idea
    • Write SEO-friendly title and description
    • Understanding Tags and Hashtags
    • Linking back to the main/relevant content
    • Transcribe your videos – your words will be indexed by Google and will help your rankings
    • Embed the videos within the website/blog
    • Verify your account without the need for a postcard or PO Box number
    • Adding photosvideos, and more content 
    • Keep your customers coming back with your regular updates using Posts feature
    • Engaging your customers online, and build customer loyalty by responding to their reviews and questions
    • Understanding Insights
    • Optimizing Google Business profile – so, your business stands out, gets more exposure and bring a lot more traffic to your website
    • Understanding Google Networks [Search & Display]
    • Keyword Research – how to choose the right keywords to advertise?
      • Creating Content Hierarchy first!
      • Brainstorming – Think and discuss them!
      • Google Suggest
      • Related Searches
      • Google Keyword Planner
      • Keyword Tools
    • Know your Competitors’ Keywords using SEMRush
    • Keywords Matching Options – Broad, Phrase, Exact, and Broad Match Modifier
    • Understanding Negative Keywords
    • Organizing and Grouping the Keywords – Ad Grouping
    • Understanding the Quality Score
    • Setting up Google Ads Campaigns – that avails high ranking at low cost
      • Google Ads Account Structure
      • Campaign Setup procedure
      • Ads and Ad Groups
      • Organizing Ad Groups
      • Creating Effective Ads
      • Optimizing Landing Pages
      • Bid Management
      • Negative Keywords
    • Analytics – Measure and fine-tune
    • Google Display and Remarketing Campaigns – Overview
    • YouTube Video Ad Campaigns
    • Google Ads’ Glossary
    • Google Digital Garage Certification
    • Google Skillshop – Google Certification Program

    Google Analytics training course provides you with techniques to get the best possible return on the investment you have already made in your website design, search engine optimization, marketing, and advertising campaigns. This training covers the following topics:

    • Getting Started with Google Analytics
    • Understanding Dashboards – Real-time | Audience | Acquisition | Traffic Source | Content | Conversions
    • Taking decisions based on Analytics Reporting
      • Audience Reports
        • Overview
        • Geo
        • Language
        • Technology
        • Mobile
        • Demographics
        • Interests
        • Behavior
      • Comparing, Exporting, and Scheduling Reports
      • Real-time Report
      • Acquisition Reports – How do visitors find my website? Am I creating effective content? How does this impact my bottom line?
        • All Traffic – Source/Medium
        • Campaigns – Tracking other online marketing campaigns’ performance using UTMs (Google’s Campaign URL Builder)
        • Google Ads – Tracking Google Ads campaigns’ performance and optimization (after connecting Google Analytics with Google Ads)
        • Search Console – Tracking SEO-based Traffic and Keywords (after integrating Google Analytics with Google Search Console)
        • Social – Tracking Social Media Traffic
      • Behavior Reports
        • Site Content
        • Site Search
    • Defining Business Goals and Objectives [Conversions] | Measuring your Site’s ROI
    • Insights – Ask Google Analytics Intelligence
    • Heatmap – CrazyEgg – a brief overview
    • Google Tag Manager – a brief overview
    • Google Analytics Academy
    • Importance of Self-hosted Blogging – Tips & Tools
    • Ideas for Content Marketing
    • Content Types
    • Content Repurposing 
    • Content Curation
    • CTAs
    • Know Your Customers – your best content ideas
      will come straight from your customers.
    • Inbound Marketing Methodology with the examples
    • Sharing useful tips
    • FAQs – Explore your ‘Sent’ folder
    • Branded Keywords List
    • How-to guides
    • Answerthepublic.com – Answer relevant Questions that people already searching
    • PostPlanner – finding relevant content easily – to share with your prospects
    • BuzzSumo – Find Trending & Most Shared Content
    • Pocket | Read Aloud
    • Content Calendar
    • What is social media marketing?
    • Why people use social media?
    • Digital 2020 – Global Digital Overview
    • Social Media Marketing Strategy
      • Setting up Social Media Goals
      • Be Selective. Start Slow!
        • Find out where your targeted people connect
        • Popular Social Media Networks
        • KnowEm | Namechk – Check Social Media Username Availability
        • Optimizing your social media network profiles
        • Factors that increase your organic reach
      • Social Media Listening & Monitoring | Knowing your Audience
        • Google Alerts – Monitoring your brands, competitions, and industry trends using
        • TweetDeck – a monitoring tool similar to Google Alerts for Twitter
        • Hashtags – Best Practices & Tools
      • How Often to Post on Social Media?
      • When your Fans are Online!
      • Best Time to Post on Social Media
      • Manage and automate your social media postings using Buffer/HootSuite
      • Share Content. Drive Traffic. Snip.ly
      • Canva.com – creating stunning designs yourself!
      • Roylty-free images, videos
      • Promo – Stunning Marketing Videos
      • The 80/20 Rule – Develop trust before you sell
      • How to avoid looking clueless on social media?
      • How to find social media influencers?
      • Respond quickly!
      • Daily Social Media Plan for small-businesses 
      • Measuring Success | Analytics | Bounce Rate | Conversions
      • Tracking emails
      • Viral Marketing Examples

    Facebook / Instagram / LinkedIn Advertising

    • Boosting a Post
    • Facebook/Instagram Advertising using Facebook Ads Manager
    • Text Overlay Tool
    • Avoid buying fake social media followers
    • Remarketing/Retargeting using Facebook Custom Audiences
    • LinkedIn Advertising: Text Ads | Sponsored Content

    We also guide and assist you to get certified directly by some internationallyrecognized companies like Google, Hubspot, HootSuite, Facebook, and more by completing their relevant exams at no extra cost

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