This Digital Marketing Training Program provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns and integrating digital marketing with traditional marketing.
This course has been designed for those who want to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.
Create and/or improve a strategy for measuring and improving digital media effectiveness
Review current approaches and identify areas for improving performance
Search Engine Optimization (SEO)
Pay Per Click (PPC) Advertising including Google AdWords, LinkedIn Ads, Facebook and Instagram Ads
Social media marketing tips and tools for Facebook, Twitter, Instagram, Blogging, etc.
Online advertising including ad networks and behavioral targeting
Optimizing website and blog content and copy
Digital Marketing Strategy and Planning
Digital Marketing Overview
SEO – Search Engine Optimization
Google AdWords – Search Engine Marketing | Display Advertising
Google My Businesss – Connecting your business with local customers
Inbound Digital Marketing Concepts and Implementation
Social Media Marketing – Strategy | Blogs | Facebook | Twitter | LinkedIn | Google+
Video Marketing – YouTube
Facebook & LinkedIn Advertising
Google Analytics – Track your success
Digital Marketing – an overview
A brief overview about digital marketing and all relevant set of activities:
21 SEO Tips that every website owner, designer, blogger and content writer need to know!
Creating Content Hierarchy first!
Brainstorming – Think and discuss them!
Google Keyword Planner
Google Trends – Finding Search Trends | Most Search Terms
How to translate keywords?
Organizing the keywords
Writing Headlines (Page Titles) with examples
Writing Summary (META Descriptions) with examples
META Keywords are no more!
Optimizing Page Content
What is keywords stuffing?
Optimizing Page Content (body)
Related Posts / Products
SEO for Images
Structuring the Content
SEO-friendly Domain Name
SEO-friendly URL Structure
Plan your Site’s Hierarchy
Internal Linking – Site Navigation
How Google reads our pages?
Website Speed Testing
HTML Improvements using Google Search Console
Backlinks – the latest trends
Who is linking to us? Fixing bad links
Tools: OSE & Ahrefs
Links from YouTube Videos
Social Media Links
Social Media Sharing
SEO & PR
Links to Related Stories
Enable Social Sharing
Enabling site search feature
Bounce Rate & Visits’ Duration
Optimizing Social Media Updates
Optimizing YouTube Videos
Some Extra Tips
Setting up Google AdWords Campaigns – that avails high ranking at low cost
Understanding Quality Score
Finding and selecting the right Keywords
Keywords Matching Options
Campaign Setup procedure
Ads and Ad Groups
Organizing Ad Groups
Creating Effective Ads
Optimizing Landing Pages
Analytics – Measure and fine-tune
Remarketing Campaigns – How to configure, Setup and Monitor them?
YouTube Video Ad Campaigns
Web Analytics using Google Analytics training course provides you with techniques to get the best possible return on the investment you have already made in your web site design, search engine optimization and marketing campaigns. This training covers the following topics:
Getting Started with Google Analytics
Understanding Dashboard – Real Time | Audience | Acquisition | Traffic Source | Content | Conversions
Taking decisions based on Analytics Reporting
Tracking SEO-based Traffic and Keywords (after integrating Google Analytics with Google Search Console)
Tracking Google AdWords campaigns’ performance and optimization (after connecting Google Analytics with Google AdWords)
Tracking Social Media Traffic
Tracking other online marketing campaigns’ performance using UTMs (Custom URLs)
Defining Business Goals and Objectives
Measuring your Site’s ROI
Introduction to Goal Conversion – Tracking the Conversions
Google Tag Manager – a brief overview
Social Media Marketing – Strategies, Tips & Tools
Overview and some brief statistics
Social Media Marketing Strategy
Setting up Social Media Goals
Be Selective. Start Slow!
Find out where your targeted people connect
Popular Social Media Networks
KnowEm – Check Social Media Username Availability
Knowing your Audience
Google Alerts – Monitoring your brands, competitions, and industry trends using
TweetDeck – a monitoring tool similar to Google Alerts for Twitter
Hashtags – Best Practices & Tools
Facebook / Instagram / LinkedIn
Setting up a Facebook Business Page
Facebook Graph Search – SEO for Facebook
Facebook Fans vs Talking about this
Promoting your Page
Facebook/Instagram Advertising using Facebook Ads Manager
Remarketing/Retargeting using Facebook Custom Audiences
LinkedIn Advertising: Text Ads | Sponsored Content
Content Marketing/ Posting Strategy – Great content, perfect timings & ideal frequency / Implementing Social Media / Engaging your Audience
Self-hosted Blogging – Tips & Tools
Ideas for Content Marketing
Search Trends and finding relevant questions to be answered
Tips to write social media updates
PostPlanner – finding relevant content easily to share with your prospects
BuzzSumo – Find Trending & Most Shared Content
How often should we post?
Which type of posts get the most engagement?
When your Facebook/Twitter users are online
Optimal Scheduling Tool
Scheduling/Automating Social Media updates using Buffer
Bringing people back to your website while curating content using Snip.ly
Creating & Editing Amazing photos for your social media update without knowing graphic designing/Photoshop
Social Media Images’ Dimensions
The 80/20 Rule
How to find social media influencers?
Social Follow & Social Sharing Tools
Social Media Plugins to be incorporated with your website
Daily 80-minute Social Media Plan
Fans, Likes, Comments & Share
Track performance using Google Analytics
UTMs – URL Builder
Bounce Rate, Time Spent on Site and Conversions!
Tracking Offline Conversions
Tracking your emails
Viral Videos Examples
Instagram, Facebook and Pinterest – Best Practices, Tips and Tools
Great Resources to continue learning!
Tips and Guidance towards Hubspot, HootSuite and Google Certifications!