My journey in the realm of digital marketing began in 1999 in Karachi, Pakistan, shortly after completing my graduation and earning a diploma in computer sciences. Before relocating to Dubai in 2007, I had the privilege of collaborating with an array of esteemed clients such as MCB Bank Limited, Proctor & Gamble, Siemens, Dawn Group, and the Jang Group of Companies. During this period, I also provided services to organizations like the Pakistan Software Export Board, Ecommerce Gateway, and the Institute of Chartered & Management Accountancy.

In February 2008, I expanded my horizons to the UAE and the GCC, offering specialized digital marketing consultation and crafting customized courses tailored to various companies' needs. My dedication was recognized early on when I became a Google Certified Professional in 2005. By December 2010, SEO International, which is now an integral division of Al Wafaa Group, had the honor of being acknowledged as a Google Partner firm. Since then, my mission has been to empower clients by enhancing their digital, online, search, and social media marketing strategies. As a testament to my commitment, I initiated digital marketing and social media training at Manipal University Dubai for their BS/MBA students between 2013 and 2015.

With over two decades of experience, I've had the opportunity to support more than 1,300 businesses in Dubai, across the UAE, Saudi Arabia, and the wider GCC. As one of the pioneering digital marketers and a founding member of the region's first Google Partner firms, I possess a deep understanding of market trends and customer expectations. Regardless of your business type or revenue, I am equipped to elevate your digital presence, advise on contemporary marketing techniques, and offer innovative solutions to any challenge you might face.