Google Ads, AI, and GA4 CourseMarch 18, 2023 2023-10-30 18:47
Google Ads, AI, and GA4 Course
5-Day Google Ads & Google Analytics 4 [paired with AI & ChatGPT] Masterclass - Dubai, UAE
Looking to improve your Google Ads skills and drive more traffic to your website? Look no further than SEO International’s comprehensive Google Ads and GA4 Masterclass led by an experienced instructor Najam Ahmed. This masterclass covers everything you need to know to set up and optimize Google Ads campaigns, including conversion tracking, billing, search campaigns, performance max ads, discovery ads, display ads, YouTube ads, remarketing ads, call-only ads, and more.
Learning Google Analytics 4 (GA4) is essential for businesses and marketers looking to gain a deeper understanding of their website’s performance, campaigns’ performance, and user behavior. GA4 introduces new features and capabilities, including advanced machine learning models and cross-device tracking, allowing for more comprehensive analysis and insights. By mastering GA4, you can gain a competitive advantage and make data-driven decisions that improve your website’s performance and drive better business outcomes.
With our expert instruction and hands-on training, you will gain the skills and knowledge you need to create effective Google Ads campaigns that get results. Whether you’re a beginner looking to get started or an experienced marketer looking to take your skills to the next level, this course is the perfect way to master the ins and outs of Google Ads and GA4. So why wait? Join SEO International’s Google Ads & GA4 (paired with AI) Masterclass today and start driving more traffic to your website and start making better marketing decisions based on data-driven analysis!
Join us in Dubai, Online, or In-House
Follow the links to know more:
- Google Ads, AI & GA 4 Course Overview
- AI for Google Ads & GA4 Professionals
- Course Schedule
- Course Content with Learning Outcome
- Complete Course Outline
- In-Person, Classroom-based Sessions
- Online Sessions
- In-House, Personalized Sessions
- Who should attend these courses?
- Who has attended this Google Ads, AI & GA4 Masterclass?
- Previous Participants’ Reviews
- About the Instructor
- About SEO International
Empowering People to Learn and Grow with Digital Marketing
SEO International, a Google Partner firm, based in Dubai, UAE offers Digital Marketing Courses and Consultation Services in Dubai, UAE, GCC, Pakistan, and India since November 1999.
Google Ads, AI & Google Analytics 4 Course Overview
SEO International’s Google Ads, AI & GA4 Masterclass is the ultimate course for businesses and marketers looking to build their Google Ads skills. It is taught by experienced instructor Najam Ahmed, who covers key topics such as conversion tracking, search campaigns, display ads, YouTube ads, remarketing ads, and more. Participants will not only gain a complete overview of the different features and capabilities offered by Google Ads and GA4 but will also receive hands-on training in how to create successful campaigns that generate results.
The course includes advanced machine learning models and cross-device tracking for more comprehensive analysis, plus AI-driven insights and recommendations for campaign optimization. By the end of the program, participants will have extensive knowledge of both Google Ads and GA4 to be able to grow their businesses online.
AI for Google Ads & GA4 Users
AI and ML have become an integral part of digital marketing, especially in platforms like Google Ads and Google Analytics 4 (GA4). They can help optimize campaigns, analyze data, and provide insights to improve your marketing strategies. Here’s how AI can benefit Google Ads and GA4 users:
For Google Ads users:
- Smart Bidding: Google Ads offers automated bidding strategies based on machine learning, such as Target CPA, Target ROAS, Maximize Conversions, and Maximize Conversion Value. These strategies allow the system to optimize bids based on historical data, user behavior, and other contextual factors.
- Responsive ads: AI creates responsive ads by mixing and matching headlines and descriptions provided by the advertiser. The system tests different combinations and learns which ones perform best, ultimately showing the most effective ad to users.
- Ad performance prediction: AI helps predict the performance of your ads by assigning a Quality Score, which takes into account factors like ad relevance, landing page experience, and expected click-through rate (CTR).
- Keyword suggestions: Google Ads provides keyword suggestions based on AI-generated insights, helping you discover new keywords and expand your campaigns,
For GA4 users:
- Advanced analysis: GA4 uses machine learning to analyze user behavior, identify trends, and segment audiences based on specific characteristics. This helps marketers make data-driven decisions to improve their campaigns.
- Anomaly detection: GA4 can identify unusual patterns in your data, allowing you to quickly respond to unexpected changes in user behavior or website performance.
- Predictive analytics: GA4’s predictive capabilities can help you forecast user behavior and identify high-value customers, allowing you to target your marketing efforts more effectively.
- Conversion modeling: With GA4, you can use AI-powered conversion modeling to better understand how different marketing channels contribute to conversions, even when certain data is missing due to privacy restrictions.
By leveraging AI in Google Ads and GA4, marketers can save time, optimize campaigns, and make more informed decisions to drive better results.
|5-Day Google , AI & Google Analytics 4 Masterclass | 9 am - 2 pm [GMT +4]|
|Nov 27 – Dec 1, 2023|
|Jan 29 – Feb 2, 2024|
In-House, Personalized Sessions
If you don’t see the content that you prefer or the dates don’t work for you, please contact us and we can discuss making in-house arrangements for you at your premises or online on the dates/times that suit you most. We may also personalize these courses to meet your specific learning goals and/or business objectives.
|5-Day, In-Person Sessions at Address Hotel, Dubai Marina | 8am - 2pm [GMT +4]||5-Day, Online Sessions over Zoom | 8:30am - 1:30pm [GMT +4]|
|AED 3,650 per person||AED 2,150 per person|
In-House, Personalized Sessions
In-house Sessions (Online or at Your Premises) costs AED 8,350 for up to 5 participants.
Contact us for more details
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We, at SEO International, have trained 8,850+ participants from Dubai, UAE, Saudi Arabia, across the GCC for multiple digital marketing skills such as SEO, Google Ads, Analytics, Content Marketing, Social Selling, and Social Media Marketing:
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Who should attend this Google Ads, AI & GA4 Masterclass?
This comprehensive course on Google Ads, AI, and GA4 is designed to provide users with the strategies to optimize their Google Ads campaigns using automated bidding strategies, responsive search ads, ad performance prediction, and keyword suggestions. It is suitable for all levels of expertise in digital advertising and analytics including marketing professionals, small business owners, freelancers, consultants, career changers, students, and social media managers. The course provides participants with the skills necessary to leverage AI-driven insights into analyses and actionable recommendations for optimizing their Google Ads, marketing, and advertising strategies.