Google Ads, AI, and GA4 Course

Google Ads, AI, and GA4 Course

5-Day Google Ads & Google Analytics 4 [paired with AI & ChatGPT] Masterclass - Dubai, UAE

Looking to improve your Google Ads skills and drive more traffic to your website? Look no further than SEO International’s comprehensive Google Ads and GA4 Masterclass led by an experienced instructor Najam Ahmed. This masterclass covers everything you need to know to set up and optimize Google Ads campaigns, including conversion tracking, billing, search campaigns, performance max ads, discovery ads, display ads, YouTube ads, remarketing ads, call-only ads, and more.

Learning Google Analytics 4 (GA4) is essential for businesses and marketers looking to gain a deeper understanding of their website’s performance, campaigns’ performance, and user behavior. GA4 introduces new features and capabilities, including advanced machine learning models and cross-device tracking, allowing for more comprehensive analysis and insights. By mastering GA4, you can gain a competitive advantage and make data-driven decisions that improve your website’s performance and drive better business outcomes.

With our expert instruction and hands-on training, you will gain the skills and knowledge you need to create effective Google Ads campaigns that get results. Whether you’re a beginner looking to get started or an experienced marketer looking to take your skills to the next level, this course is the perfect way to master the ins and outs of Google Ads and GA4. So why wait? Join SEO International’s Google Ads & GA4 (paired with AI) Masterclass today and start driving more traffic to your website and start making better marketing decisions based on data-driven analysis!

Join us in Dubai, Online, or In-House

Empowering People to Learn and Grow with Digital Marketing

SEO International, a Google Partner firm, based in Dubai, UAE offers Digital Marketing Courses and Consultation Services in Dubai, UAE, GCC, Pakistan, and India since November 1999.

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Google Ads, AI & Google Analytics 4 Course Overview

SEO International’s Google Ads, AI & GA4 Masterclass is the ultimate course for businesses and marketers looking to build their Google Ads skills. It is taught by experienced instructor Najam Ahmed, who covers key topics such as conversion tracking, search campaigns, display ads, YouTube ads, remarketing ads, and more. Participants will not only gain a complete overview of the different features and capabilities offered by Google Ads and GA4 but will also receive hands-on training in how to create successful campaigns that generate results.

The course includes advanced machine learning models and cross-device tracking for more comprehensive analysis, plus AI-driven insights and recommendations for campaign optimization. By the end of the program, participants will have extensive knowledge of both Google Ads and GA4 to be able to grow their businesses online.

AI for Google Ads & GA4 Users

AI and ML have become an integral part of digital marketing, especially in platforms like Google Ads and Google Analytics 4 (GA4). They can help optimize campaigns, analyze data, and provide insights to improve your marketing strategies. Here’s how AI can benefit Google Ads and GA4 users:

For Google Ads users:
  1. Smart Bidding: Google Ads offers automated bidding strategies based on machine learning, such as Target CPA, Target ROAS, Maximize Conversions, and Maximize Conversion Value. These strategies allow the system to optimize bids based on historical data, user behavior, and other contextual factors.
  2. Responsive ads: AI creates responsive ads by mixing and matching headlines and descriptions provided by the advertiser. The system tests different combinations and learns which ones perform best, ultimately showing the most effective ad to users.
  3. Ad performance prediction: AI helps predict the performance of your ads by assigning a Quality Score, which takes into account factors like ad relevance, landing page experience, and expected click-through rate (CTR).
  4. Keyword suggestions: Google Ads provides keyword suggestions based on AI-generated insights, helping you discover new keywords and expand your campaigns,


For GA4 users:
  1. Advanced analysis: GA4 uses machine learning to analyze user behavior, identify trends, and segment audiences based on specific characteristics. This helps marketers make data-driven decisions to improve their campaigns.
  2. Anomaly detection: GA4 can identify unusual patterns in your data, allowing you to quickly respond to unexpected changes in user behavior or website performance.
  3. Predictive analytics: GA4’s predictive capabilities can help you forecast user behavior and identify high-value customers, allowing you to target your marketing efforts more effectively.
  4. Conversion modeling: With GA4, you can use AI-powered conversion modeling to better understand how different marketing channels contribute to conversions, even when certain data is missing due to privacy restrictions.

By leveraging AI in Google Ads and GA4, marketers can save time, optimize campaigns, and make more informed decisions to drive better results.

Google Ads, AI & GA4 Course Outline with Learning Outcome

Course Schedule

5-Day Google , AI & Google Analytics 4 Masterclass | 9 am - 2 pm [GMT +4]
Nov 27 – Dec 1, 2023
Jan 29 – Feb 2, 2024

In-House, Personalized Sessions

If you don’t see the content that you prefer or the dates don’t work for you, please contact us and we can discuss making in-house arrangements for you at your premises or online on the dates/times that suit you most. We may also personalize these courses to meet your specific learning goals and/or business objectives.


5-Day, In-Person Sessions at Address Hotel, Dubai Marina | 8am - 2pm [GMT +4] 5-Day, Online Sessions over Zoom | 8:30am - 1:30pm [GMT +4]
AED 3,650 per person AED 2,150 per person

In-House, Personalized Sessions

In-house Sessions (Online or at Your Premises) costs AED 8,350 for up to 5 participants. 

Contact us for more details

About the Instructor

Najam Ahmed – Digital Marketing Strategist

In-Person, Classroom-based Sessions

Online Sessions over Zoom

In-House, Personalized Sessions

Our Valued Participants

We, at SEO International, have trained 8,850+ participants from Dubai, UAE, Saudi Arabia, across the GCC for multiple digital marketing skills such as SEO, Google Ads, Analytics, Content Marketing, Social Selling, and Social Media Marketing:


Why Do People Love Us?

Seeking for verbals of our service quality? Find them here. Everything is transparent and straightforward for your sense of jusitifcation.

Sarmad HyderSarmad Hyder
16:43 14 Mar 23
This was my second time experience with SEO and with our trainer Mr. Najam Ahmed..and as the first one did, this experience as well left better informed, better equipped and an advisor beyond the course or agenda of this training who helps and guides us in this ever adventurous world of digital marketing running with an AI engine at its core.. Many thanks to him for arranging this and helping my team at Bold comms
Rakesh RajuRakesh Raju
18:19 20 Jan 23
Being a beginner, this 5 day course was an eye opener for me. It has provided very insightful understanding of several key topics in the Digital marketing domain.Mr Najam is an extraordinary teacher with great analytical training skills that keeps you glued throughout the course. After completion of the course, one would feel really empowered at having gained a great wealth of knowledge..
Amina AbbasAmina Abbas
10:57 20 Jan 23
It is amazing course, I really get to know to much from Mr Najim , I advise everyone to get this experience, you will know a lot of information and you will enjoy in the classroom
Suwanna MayeuxSuwanna Mayeux
18:19 04 Sep 22
Najam’s digital marketing course has given me a valuable knowledge I need to venture into the digital marketing world. I have learnt so much during 4 days online session. His course is well structured, interesting and easy to follow even for someone who has little knowledge about digital marketing. He is a true teacher, always willing to help, give advices and answer all your questions. Thank you Najam for all your support.
Dr Anisa Patel ShaikhDr Anisa Patel Shaikh
05:04 02 Jun 22
Najam is very knowledgeable and gives honest and practical information about digital marketing. He walks the talk and only teaches concepts that he has actually tried on his clients. Immense knowledge sharing over 4 days . Big thank you ! He is also very humble and down to earth human being .Overall great teacher and highly recommended 👍
Diliara NammasDiliara Nammas
09:00 07 Feb 22
I want to thank Mr. Najam Ahmed for his professional approach in teaching digital marketing and for motivating me to continue learning on my own and achieve my goals! Recommend !
Dimple MenezesDimple Menezes
13:25 31 Aug 21
Attending Najam's classes is a great insight to the Digital Marketing world. He is constantly updating his offerings as per the changing trends in the SEO and Digital scenario. With real-life cases, a personalized approach and immense learning materials, I would recommend his 5-Day Digital Marketing Course [1-on-1, Online over Zoom) to anyone who wants to stay abreast with Key Digital Marketing Skills.
Fatena FakhreddineFatena Fakhreddine
06:21 30 Aug 21
I was very lucky to meet Najam and learn from his experience. He is very knowledgeable and professional about all aspects in digital media.
Ronita BhattacharjeeRonita Bhattacharjee
11:55 16 Aug 21
Fantastic learning experience, extremely comprehensive content and resources provided. The team found the course valuable and are now implementing the tools, techniques and analytics .
Patricia EdnalagaPatricia Ednalaga
06:17 27 Jul 21
Mr. Najam is a great Mentor, I’ve learned a lot from him.Also, he is selfless teacher I’ve known. He wants to share all his knowledge on every student he had.I hope that this company will strive more into success.
Sheila ManekSheila Manek
12:31 25 Jul 21
This was a very well informed and useful course that I attended with SEO International. Anyone who is looking to brush their digital marketing skills, this one is for you! Thanks Najam, for the wonderful sessions and imparting useful knowledge. Much appreciated.
nada dahernada daher
17:43 10 Mar 21
Najam is a very professional tutor. He has really put all his knowledge in the course he gave. I highly recommend taking the courses and checking all the information on the website blog.
Ali MossarahAli Mossarah
17:41 10 Mar 21
A great place to know more about Digital Marketing in general. They also offer 1-on-1 sessions that focuses on tailored events.
Zeina AlkoukouZeina Alkoukou
10:56 16 Feb 21
One of the most valuable courses from a Google Partner Expert! Thanks dear Najam...
Maria EnajeMaria Enaje
07:11 24 Jan 21
I took the 5-day online course and it was very informative. I learned a lot about digital marketing within a short period of time. Najam was very helpful with any queries and provided all the relevant data, templates and samples.
swapnali Joshiswapnali Joshi
06:43 16 Jan 21
Thank You so much Najam, for the amazingly insightful sessions. It's unbelievable the kind of data you have shared and yes this is just the beginning there is a lot to learn. Now i know have a good mentor to support throughout.
M. RaoufM. Raouf
12:40 21 Nov 20
had the 3 day course eventually don't waste your time searching for the best tutor. Najam is a truly dedicated and very helpful I really recommend him
senda guesmisenda guesmi
13:20 14 Nov 20
Great content. Najam was very helpful and customized the course in a way that helped me a lot. I recommend this course to anyone looking to learn or improve their digital marketing knowledge and skills.
Ali S. AliAli S. Ali
08:40 01 Nov 20
The course was very good and the instructor was extremely knowledgeable and informative. Some great tips and links provided which can help someone to venture into the world of digital marketing.

Who should attend this Google Ads, AI & GA4 Masterclass?

This comprehensive course on Google Ads, AI, and GA4 is designed to provide users with the strategies to optimize their Google Ads campaigns using automated bidding strategies, responsive search ads, ad performance prediction, and keyword suggestions. It is suitable for all levels of expertise in digital advertising and analytics including marketing professionals, small business owners, freelancers, consultants, career changers, students, and social media managers. The course provides participants with the skills necessary to leverage AI-driven insights into analyses and actionable recommendations for optimizing their Google Ads, marketing, and advertising strategies.

Google Ads - Analytics Course - who should attend

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Please submit the following information to enroll for our classroom-based, online over Zoom, or in-house digital marketing course, or send an email to

5-Day Google Ads, AI & GA4 Masterclass [Paired with Artificial  Intelligence] – Complete Course Outline

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