Google Ads, AI, and GA4 Course
January 14, 2025 2025-01-14 2:40Google Ads, AI, and GA4 Course
AI for Smarter Google Ads & GA4!
Join Our Google Ads, AI & GA4 Masterclass!
SEO International Dubai presents a 5-Day Google Ads, AI & GA4 Masterclass designed to transform you into a Google Ads expert and empower you with data-driven strategies. This course is perfect for beginners with no prior Google Ads knowledge and intermediate-level practitioners looking to refine their skills and leverage the power of AI.
✔️ Google Ads Expertise for campaign success
✔️ Leverage AI tools and strategies
✔️ Data-driven optimization with GA4
✔️ Personalized feedback and coaching
✔️ Suitable for all experience levels
Unlock Your Potential with AI-Driven Google Ads & Analytics Skills! Learn more
5-Day Google Ads & Google Analytics 4 [paired with AI & ChatGPT] Masterclass - Dubai, UAE
Looking to improve your Google Ads skills and drive more traffic to your website? Look no further than SEO International’s comprehensive Google Ads and GA4 Masterclass led by an experienced instructor Najam Ahmed. This masterclass covers everything you need to know to set up and optimize Google Ads campaigns, including conversion tracking, billing, search campaigns, performance max ads, discovery ads, display ads, YouTube ads, remarketing ads, call-only ads, and more.
Learning Google Analytics 4 (GA4) is essential for businesses and marketers looking to gain a deeper understanding of their website’s performance, campaigns’ performance, and user behavior. GA4 introduces new features and capabilities, including advanced machine learning models and cross-device tracking, allowing for more comprehensive analysis and insights. By mastering GA4, you can gain a competitive advantage and make data-driven decisions that improve your website’s performance and drive better business outcomes.
With our expert instruction and hands-on training, you will gain the skills and knowledge you need to create effective Google Ads campaigns that get results. Whether you’re a beginner looking to get started or an experienced marketer looking to take your skills to the next level, this course is the perfect way to master the ins and outs of Google Ads and GA4. So why wait? Join SEO International’s Google Ads & GA4 (paired with AI) Masterclass today and start driving more traffic to your website and start making better marketing decisions based on data-driven analysis!
Join us in Dubai, Online, or In-House
- 5-Day In-Person Classroom-based Course at Address Hotel, Dubai Marina: AED3,650 per person
- 5-Day Online Sessions (Join the same course online/live over Zoom): AED2,150 per person
- 5-Day In-House, Personalized Sessions (Online or at Your Premises): AED8,350 for up to 5 persons
Follow the links to know more:
- Google Ads, AI & GA 4 Course Overview
- AI for Google Ads & GA4 Professionals
- Course Schedule
- Pricing
- Course Content with Learning Outcome
- Complete Course Outline
- In-Person, Classroom-based Sessions
- Online Sessions
- In-House, Personalized Sessions
- Who should attend these courses?
- Who has attended this Google Ads, AI & GA4 Masterclass?
- Previous Participants’ Reviews
- About the Instructor
- About SEO International
Empowering People to Learn and Grow with Digital Marketing
SEO International, a Google Partner firm, based in Dubai, UAE offers Digital Marketing Courses and Consultation Services in Dubai, UAE, GCC, Pakistan, and India since November 1999.

Google Ads, AI & Google Analytics 4 Course Overview
SEO International’s Google Ads, AI & GA4 Masterclass is the ultimate course for businesses and marketers looking to build their Google Ads skills. It is taught by experienced instructor Najam Ahmed, who covers key topics such as conversion tracking, search campaigns, display ads, YouTube ads, remarketing ads, and more. Participants will not only gain a complete overview of the different features and capabilities offered by Google Ads and GA4 but will also receive hands-on training in how to create successful campaigns that generate results.
The course includes advanced machine learning models and cross-device tracking for more comprehensive analysis, plus AI-driven insights and recommendations for campaign optimization. By the end of the program, participants will have extensive knowledge of both Google Ads and GA4 to be able to grow their businesses online.
AI for Google Ads & GA4 Users
AI and ML have become an integral part of digital marketing, especially in platforms like Google Ads and Google Analytics 4 (GA4). They can help optimize campaigns, analyze data, and provide insights to improve your marketing strategies. Here’s how AI can benefit Google Ads and GA4 users:
For Google Ads users:
- Smart Bidding: Google Ads offers automated bidding strategies based on machine learning, such as Target CPA, Target ROAS, Maximize Conversions, and Maximize Conversion Value. These strategies allow the system to optimize bids based on historical data, user behavior, and other contextual factors.
- Responsive ads: AI creates responsive ads by mixing and matching headlines and descriptions provided by the advertiser. The system tests different combinations and learns which ones perform best, ultimately showing the most effective ad to users.
- Ad performance prediction: AI helps predict the performance of your ads by assigning a Quality Score, which takes into account factors like ad relevance, landing page experience, and expected click-through rate (CTR).
- Keyword suggestions: Google Ads provides keyword suggestions based on AI-generated insights, helping you discover new keywords and expand your campaigns,
For GA4 users:
- Advanced analysis: GA4 uses machine learning to analyze user behavior, identify trends, and segment audiences based on specific characteristics. This helps marketers make data-driven decisions to improve their campaigns.
- Anomaly detection: GA4 can identify unusual patterns in your data, allowing you to quickly respond to unexpected changes in user behavior or website performance.
- Predictive analytics: GA4’s predictive capabilities can help you forecast user behavior and identify high-value customers, allowing you to target your marketing efforts more effectively.
- Conversion modeling: With GA4, you can use AI-powered conversion modeling to better understand how different marketing channels contribute to conversions, even when certain data is missing due to privacy restrictions.
By leveraging AI in Google Ads and GA4, marketers can save time, optimize campaigns, and make more informed decisions to drive better results.

Google Ads, AI & GA4 Course Outline with Learning Outcome
Learners who complete this five-day Google Ads, AI, and GA4 Masterclass will be able to utilize the latest technologies to design and optimize comprehensive Google Ads campaigns, leverage AI assistance, and seamlessly integrate GA4 into their strategy to maximize ROI while accurately targeting audiences in line with business objectives.
Here are the key topics that will be covered in this 5-Day Google Ads, AI & Google Analytics 4 Masterclass:
- Setup Google Ads Account and Billing
- Account Structure – Account – Campaigns – Ad Groups – Keywords – Ads
- Setup Google Ads Conversion Tracking
- Configure Google Ads Remarketing
- Set up and optimize Google Ads campaigns – Drive effective, consistent traffic to your website and/or your landing pages
- Google Ads Network – Search, and Display Network
- Keyword Research – Tools, Tips, and Best Practices
- Understanding Keyword Match types – Broad, Phrase, Exact, Negative
- Google Ads Bidding & Budget Strategies – Smart Bidding, Target CPA, Target ROAS
- AdRank & Quality Score
- Google Search campaigns
- Google Display campaigns
- Google Remarketing campaigns
- Google Performance Max campaigns
- YouTube Ads – Video campaigns – Non-skippable, In-stream, Bumper, In-feed ads
- Google Ads Targeting – Content, Audience, In-market, Affinity, and Custom Segments
- Ad Formats, Ads Assets (Extensions) & Landing Page Optimization
- Responsive Search and Display Ads
- Performance Planner
- Auction Insights
- Google Ads Checklist
- Google Analytics 4 (GA4)
- Explore the complete course outline


Course Schedule
5-Day Google , AI & Google Analytics 4 Masterclass | 9 am - 2 pm [GMT +4] |
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May 26 – 30, 2025 |
Nov 24 – 28, 2025 |
In-House, Personalized Sessions
If you don’t see the content that you prefer or the dates don’t work for you, please contact us and we can discuss making in-house arrangements for you at your premises or online on the dates/times that suit you most. We may also personalize these courses to meet your specific learning goals and/or business objectives.
Pricing
5-Day, In-Person Sessions at Address Hotel, Dubai Marina | 8am - 2pm [GMT +4] | 5-Day, Online Sessions over Zoom | 8:30am - 1:30pm [GMT +4] |
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AED 3,650 per person | AED 2,150 per person |
In-House, Personalized Sessions
In-house Sessions (Online or at Your Premises) costs AED 8,350 for up to 5 participants.
Contact us for more details


About the Instructor
Najam Ahmed – Digital Marketing Strategist
Najam Ahmed is an experienced digital marketing strategist who has helped over 1,300 businesses in the UAE, Saudi Arabia, and across the GCC. He offers consultation and courses on various aspects of online marketing, including SEO, Google Ads, Google Analytics, Content Marketing, and Social Media Marketing. With more than 23 years of experience in the field, Najam Ahmed is the ideal instructor to help you grow your business online.
Want to know more about Najam? Explore his profile here.
In-Person, Classroom-based Sessions
Our classroom-based, group sessions are in-person, live, fully interactive sessions that are conducted at Address Hotel, Dubai Marina. These 5-day sessions will include:
- 5-Day, in-person, group sessions
- Fully Interactive – you can ask questions live
- Maximum 20 participants in each session – to have more time to explain, interact and communicate
- Access to the Presentation copy – plus PDFs, templates, video tutorials, and many other learning resources
- Valet Parking facility
- WiFi Internet access
- Buffet Lunch at The Restaurant, Address Dubai Marina + 2 Coffee breaks with refreshments
- Get Certified by Google – you will be able to get certified by Google, Hubspot, and more.
- The course fee (for In-Person Sessions) is AED 3,650 per person


Online Sessions over Zoom
These are the same fully interactive sessions that we conduct in-person at the Address Hotel, Dubai Marina. You will be joining us remotely from anywhere in the world and the sessions will be broadcasted live. These 5-Day sessions will include:
- 5-Day Live Sessions with the instructor
- Fully Interactive – you can ask questions live
- Maximum 20 participants in each online session – to have more time to explain, interact and communicate
- Access to Recorded Sessions – you will also have access to the recorded sessions to watch them later
- Learn from Anywhere – you will be getting the same experience as the people who join us in-person.
- Access to the Presentation copy – plus PDFs, templates, video tutorials, and many other learning resources
- Get Certified by Google – you will be able to get certified by Google, Hubspot, and more.
- The course fee (for Online Sessions) is AED 2,150 per person
In-House, Personalized Sessions
If you don’t see content that you like or the dates don’t work for you, please contact us and we can discuss making in-house training arrangements for you at your premises on the dates/time that suit you most.
We may also customize these courses to meet your specific learning goals and/or business objectives.
These sessions can be delivered anywhere in the United Arab Emirates or the GCC or anywhere in the world (T&C Apply).
We already have trained 8,800+ people living/working in Dubai Media City, Internet City, Dubai Healthcare City, Dubai Marina, JLT, Al Barsha, Business Bay, Downtown Dubai, Jebel Ali, Greens, Green Community, Dubai Knowledge Village and almost all major places in Dubai, Abu Dhabi and across the UAE and the GCC.
Talk to us about what your team needs and we will then work with you to:
- Tailor the course content as per your learning requirements
- Develop customized training around your particular issues, if required
- Deliver the content in a way that suits you: in person or online, 1-day or many days
- Simply contact us to discuss your issues and needs, and how SEO International’s Digital Marketing in-House courses may help.
- The course fee (for these 5-Day, in-house sessions) is AED 8,350 for up to 5 participants.







Our Valued Participants
We, at SEO International, have trained 8,850+ participants from Dubai, UAE, Saudi Arabia, across the GCC for multiple digital marketing skills such as SEO, Google Ads, Analytics, Content Marketing, Social Selling, and Social Media Marketing:
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Why Do People Love Us?
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Who should attend this Google Ads, AI & GA4 Masterclass?
This comprehensive course on Google Ads, AI, and GA4 is designed to provide users with the strategies to optimize their Google Ads campaigns using automated bidding strategies, responsive search ads, ad performance prediction, and keyword suggestions. It is suitable for all levels of expertise in digital advertising and analytics including marketing professionals, small business owners, freelancers, consultants, career changers, students, and social media managers. The course provides participants with the skills necessary to leverage AI-driven insights into analyses and actionable recommendations for optimizing their Google Ads, marketing, and advertising strategies.





Comprehensive Google Ads Training
Embark on a transformative journey that ensures you gain comprehensive insights and hands-on experience with Google Ads. The course covers Google Ads Fundamentals, including setting up your account and billing, decoding the account structure from campaigns to keywords, and setting the foundation with conversion tracking. Delve deep into the intricacies of search and display campaigns, optimize your campaigns for consistent and effective traffic flow, and harness the power of remarketing. Gain mastery over keywords with tools, tips, and best practices, and dive into Smart Bidding, Target CPA, Target ROAS, as well as demystifying AdRank & Quality Score.
Dynamic Interactive Learning Experience
Our Masterclass offers an exhaustive journey through the world of Google Ads, featuring interactive learning with dynamic sessions, Q&A, real-world examples, and hands-on exercises. The curriculum includes Google Ads Account & Billing Setup, deciphering account structure from campaigns to ad groups and keywords, mastery of conversion tracking and remarketing techniques, and strategies for driving consistent high-quality traffic. Students will explore Google Ads Network Overview, encompassing Search & Display, and delve into keyword research, tools, best practices, and mastery of match types
Enroll Today
Please submit the following information to enroll for our classroom-based, online over Zoom, or in-house digital marketing course, or send an email to najam@seointl.net
5-Day Google Ads, AI & GA4 Masterclass – Complete Course Outline
In this intensive 5-day course, you’ll gain expert knowledge in Google Ads, AI-enhanced advertising, and GA4 analytics. Learn how to create and optimize campaigns across Search, Display, Remarketing, YouTube, and Performance Max, while leveraging AI for smarter bidding and automation. With hands-on practice, you’ll master conversion tracking and data analysis using GA4 to improve performance. This course will equip you with the essential skills to excel in digital advertising. Reserve your spot now!
Google Ads Fundamentals
- Overview of Google Search, Display, and Performance Max Campaigns.
- Understanding Google’s Advertising Networks (Search, Display, YouTube).
- Introduction to AI in Google Ads: Smart Bidding, Automation, and Optimizations.
Setting Up a Google Ads Account
- Navigating Google Ads Interface.
- Understanding Ad Networks and Ad Formats.
- Introduction to Google Merchant Center (for E-commerce campaigns).
Keyword Research for Google Ads
- Introduction to Keyword Research Tools (Google Keyword Planner).
- Conducting Keyword Research for Search Campaigns.
- Identifying High-Performing Keywords (Broad, Phrase, Exact, Negative Keywords).
- Structuring Keyword Lists for Maximum Impact.
Google Ads Competitive Analysis
- Tools for Competitive Analysis in Google Ads.
- Identifying Competitor Strategies and Keywords.
- Understanding Auction Insights.
Campaign Structure, Types & Ad Setup
Campaign Structure
- Overview of the structure (Campaigns, Ad Groups, Ads).
- How to align campaign structure with business goals and ad formats.
Setting Up Different Campaign Types
a. Search Campaigns
- What are Search Ads?: Text-based ads triggered by user queries on Google Search.
- Keyword Matching Options: Broad, Phrase, Exact, and Negative Keywords.
- Ad Copy Creation: Writing compelling headlines and descriptions.
- Ad Assets: Using sitelinks, callouts, and structured snippets.
- Bidding Strategy for Search Campaigns
- Performance Tracking: Monitoring CTR, Quality Score, and conversions.
b. Display Campaigns
- What are Display Ads?: Visual ads that appear across Google’s Display Network.
- Audience Targeting: Custom intent, remarketing, affinity audiences.
- Responsive Display Ads: Best practices for creating flexible ads.
- Ad Placement Options: Managed placements vs. automatic placements.
- Bidding for Display Campaigns: Manual CPM, Enhanced CPC, Target CPA.
- Optimizing for Conversions: Using remarketing lists and audience insights.
c. YouTube Campaigns (Video Ads)
- Types of YouTube Ads: Skippable In-Stream Ads, Non-Skippable, Bumper Ads, Discovery Ads.
- Video Creation and Best Practices: Ensuring your video ads align with campaign objectives.
- Audience Targeting: Demographics, interests, remarketing, custom audiences.
- YouTube Campaign Setup: How to create and manage YouTube campaigns in Google Ads.
- Performance Metrics for YouTube Ads: Views, view rate, conversions, brand lift.
- Optimizing Video Ads: Testing different video lengths, CTAs, and targeting.
d. Performance Max Campaigns
- What is Performance Max?: A new goal-based campaign type that runs across all Google channels (Search, Display, YouTube, Shopping, Discover).
- Asset Creation: Providing text, images, video, and feeds to allow AI to create ads.
- Audience Signals: How to guide machine learning to find the right customers.
- Smart Bidding Strategies: Leveraging automation to maximize conversions or conversion value.
- Performance Tracking: Key metrics to watch and how to adjust campaigns based on performance.
- AI Integration: How Google’s AI optimizes ads across channels in real-time.
e. App Campaigns
- App Promotion Campaigns: Promoting app downloads and in-app conversions.
- Automation in App Campaigns: How Google’s AI creates and optimizes ads across networks.
- Performance Metrics: App installs, cost per install (CPI), and user engagement.
- Introduction to Demand Gen campaigns, ad formats, audience targeting,
Ad Copy & Asset Creation (Expanded)
- Tailoring ad copy for each campaign type (Search, Display, Video, Performance Max).
- Best practices for creating ad assets like videos, images, and headlines for different platforms.
- Using AI tools to generate creative assets (Dynamic Ads).
Quality Score and AdRank
- How ad formats and asset quality influence Quality Score and AdRank in each campaign type.
GTM, GA4 & Key Events
How to set up Google Tag Manager (GTM) and GA4 for effective tracking, including key events and conversion optimization, helping you gain actionable insights from your data.
Conversion Tracking Setup
- What is Conversion Tracking?
- Setting Up Conversion Tracking in Google Ads (Pixel Installation).
- Measuring Key Events (Form Submissions, Sales, Call Tracking).
- Using Google Tag Manager for Advanced Conversion Tracking.
Understanding Campaign Metrics
- Key Performance Indicators (KPIs) in Google Ads.
- Evaluating Campaign Success (CTR, CPC, Conversion Rate).
- Optimizing Campaigns Based on Data.
Optimizing Bids and Budgets
- Manual vs. Automated Bidding Strategies (Target CPA, Target ROAS, Maximize Conversions).
- Using AI for Bid Optimization.
- Budget Allocation Based on Performance.
Remarketing Campaigns
- Introduction to Remarketing.
- Setting Up Remarketing Lists and Campaigns.
- Dynamic Remarketing for E-commerce.
Google Analytics 4 (GA4)
Introduction to GA4
- What is GA4? Differences Between Universal Analytics and GA4.
- Understanding the New Event-Based Tracking Model.
- Advantages of Cookieless Tracking in GA4.
Setting Up GA4 Properties
- Creating and Configuring GA4 Properties.
- Integration with Google Ads for Cross-Platform Reporting.
- Understanding GA4 Dashboards and Reports.
Key Events & Goals in GA4
- Identifying and Setting Up Key Events (Purchases, Sign-Ups, etc.).
- Customizing Events for Specific Business Goals.
Behavioral & Conversion Modeling in GA4
- Using GA4’s AI-Driven Insights for Predictive Analytics.
- Understanding User Journeys and Conversion Paths.
- Analyzing Multi-Device and Multi-Channel Data.
- Setting Up Goals and Conversions in GA4.
Integration & Practical Application
Integrating Google Ads with GA4
- How to Link Google Ads with GA4 for Enhanced Reporting.
- Analyzing Cross-Platform User Data.
- Setting Up Custom Metrics and Reports.
Google Performance Max & AI
- Deep Dive into Performance Max Campaigns.
- Best Practices for Using AI and Machine Learning in Google Ads.
- Setting Up Performance Max Campaigns for Maximum Results.
Practical Case Studies & Campaign Review
- Reviewing Existing Campaigns for Optimization Opportunities.
- Real-Life Examples of AI and Google Ads Success Stories.
- Hands-On Campaign Creation and Optimization (Interactive Session).
Final Q&A
- Recap of Key Learnings from the Course.
- Final Q&A for Doubts and Clarifications.