Google Ads, AI, and GA4 Course
March 18, 2023 2023-12-29 2:19Google Ads, AI, and GA4 Course
5-Day Google Ads & Google Analytics 4 [paired with AI & ChatGPT] Masterclass - Dubai, UAE
Looking to improve your Google Ads skills and drive more traffic to your website? Look no further than SEO International’s comprehensive Google Ads and GA4 Masterclass led by an experienced instructor Najam Ahmed. This masterclass covers everything you need to know to set up and optimize Google Ads campaigns, including conversion tracking, billing, search campaigns, performance max ads, discovery ads, display ads, YouTube ads, remarketing ads, call-only ads, and more.
Learning Google Analytics 4 (GA4) is essential for businesses and marketers looking to gain a deeper understanding of their website’s performance, campaigns’ performance, and user behavior. GA4 introduces new features and capabilities, including advanced machine learning models and cross-device tracking, allowing for more comprehensive analysis and insights. By mastering GA4, you can gain a competitive advantage and make data-driven decisions that improve your website’s performance and drive better business outcomes.
With our expert instruction and hands-on training, you will gain the skills and knowledge you need to create effective Google Ads campaigns that get results. Whether you’re a beginner looking to get started or an experienced marketer looking to take your skills to the next level, this course is the perfect way to master the ins and outs of Google Ads and GA4. So why wait? Join SEO International’s Google Ads & GA4 (paired with AI) Masterclass today and start driving more traffic to your website and start making better marketing decisions based on data-driven analysis!
Join us in Dubai, Online, or In-House
- 5-Day In-Person Classroom-based Course at Address Hotel, Dubai Marina: AED3,650 per person
- 5-Day Online Sessions (Join the same course online/live over Zoom): AED2,150 per person
- 5-Day In-House, Personalized Sessions (Online or at Your Premises): AED8,350 for up to 5 persons
Follow the links to know more:
- Google Ads, AI & GA 4 Course Overview
- AI for Google Ads & GA4 Professionals
- Course Schedule
- Pricing
- Course Content with Learning Outcome
- Complete Course Outline
- In-Person, Classroom-based Sessions
- Online Sessions
- In-House, Personalized Sessions
- Who should attend these courses?
- Who has attended this Google Ads, AI & GA4 Masterclass?
- Previous Participants’ Reviews
- About the Instructor
- About SEO International
Empowering People to Learn and Grow with Digital Marketing
SEO International, a Google Partner firm, based in Dubai, UAE offers Digital Marketing Courses and Consultation Services in Dubai, UAE, GCC, Pakistan, and India since November 1999.
Google Ads, AI & Google Analytics 4 Course Overview
SEO International’s Google Ads, AI & GA4 Masterclass is the ultimate course for businesses and marketers looking to build their Google Ads skills. It is taught by experienced instructor Najam Ahmed, who covers key topics such as conversion tracking, search campaigns, display ads, YouTube ads, remarketing ads, and more. Participants will not only gain a complete overview of the different features and capabilities offered by Google Ads and GA4 but will also receive hands-on training in how to create successful campaigns that generate results.
The course includes advanced machine learning models and cross-device tracking for more comprehensive analysis, plus AI-driven insights and recommendations for campaign optimization. By the end of the program, participants will have extensive knowledge of both Google Ads and GA4 to be able to grow their businesses online.
AI for Google Ads & GA4 Users
AI and ML have become an integral part of digital marketing, especially in platforms like Google Ads and Google Analytics 4 (GA4). They can help optimize campaigns, analyze data, and provide insights to improve your marketing strategies. Here’s how AI can benefit Google Ads and GA4 users:
For Google Ads users:
- Smart Bidding: Google Ads offers automated bidding strategies based on machine learning, such as Target CPA, Target ROAS, Maximize Conversions, and Maximize Conversion Value. These strategies allow the system to optimize bids based on historical data, user behavior, and other contextual factors.
- Responsive ads: AI creates responsive ads by mixing and matching headlines and descriptions provided by the advertiser. The system tests different combinations and learns which ones perform best, ultimately showing the most effective ad to users.
- Ad performance prediction: AI helps predict the performance of your ads by assigning a Quality Score, which takes into account factors like ad relevance, landing page experience, and expected click-through rate (CTR).
- Keyword suggestions: Google Ads provides keyword suggestions based on AI-generated insights, helping you discover new keywords and expand your campaigns,
For GA4 users:
- Advanced analysis: GA4 uses machine learning to analyze user behavior, identify trends, and segment audiences based on specific characteristics. This helps marketers make data-driven decisions to improve their campaigns.
- Anomaly detection: GA4 can identify unusual patterns in your data, allowing you to quickly respond to unexpected changes in user behavior or website performance.
- Predictive analytics: GA4’s predictive capabilities can help you forecast user behavior and identify high-value customers, allowing you to target your marketing efforts more effectively.
- Conversion modeling: With GA4, you can use AI-powered conversion modeling to better understand how different marketing channels contribute to conversions, even when certain data is missing due to privacy restrictions.
By leveraging AI in Google Ads and GA4, marketers can save time, optimize campaigns, and make more informed decisions to drive better results.
Google Ads, AI & GA4 Course Outline with Learning Outcome
Learners who complete this five-day Google Ads, AI, and GA4 Masterclass will be able to utilize the latest technologies to design and optimize comprehensive Google Ads campaigns, leverage AI assistance, and seamlessly integrate GA4 into their strategy to maximize ROI while accurately targeting audiences in line with business objectives.
Here are the key topics that will be covered in this 5-Day Google Ads, AI & Google Analytics 4 Masterclass:
- Setup Google Ads Account and Billing
- Account Structure – Account – Campaigns – Ad Groups – Keywords – Ads
- Setup Google Ads Conversion Tracking
- Configure Google Ads Remarketing
- Set up and optimize Google Ads campaigns – Drive effective, consistent traffic to your website and/or your landing pages
- Google Ads Network – Search, and Display Network
- Keyword Research – Tools, Tips, and Best Practices
- Understanding Keyword Match types – Broad, Phrase, Exact, Negative
- Google Ads Bidding & Budget Strategies – Smart Bidding, Target CPA, Target ROAS
- AdRank & Quality Score
- Google Search campaigns
- Google Display campaigns
- Google Remarketing campaigns
- Google Performance Max campaigns
- YouTube Ads – Video campaigns – Non-skippable, In-stream, Bumper, In-feed ads
- Google Ads Targeting – Content, Audience, In-market, Affinity, and Custom Segments
- Ad Formats, Ads Assets (Extensions) & Landing Page Optimization
- Responsive Search and Display Ads
- Performance Planner
- Auction Insights
- Google Ads Checklist
Google Analytics 4 (GA4)
Course Schedule
| 5-Day Google , AI & Google Analytics 4 Masterclass | 9 am - 2 pm [GMT +4] |
|---|
| Jan 29 – Feb 2, 2024 |
| May 6 – 10, 2024 |
| Aug 5 – 9, 2024 |
In-House, Personalized Sessions
If you don’t see the content that you prefer or the dates don’t work for you, please contact us and we can discuss making in-house arrangements for you at your premises or online on the dates/times that suit you most. We may also personalize these courses to meet your specific learning goals and/or business objectives.
Pricing
| 5-Day, In-Person Sessions at Address Hotel, Dubai Marina | 8am - 2pm [GMT +4] | 5-Day, Online Sessions over Zoom | 8:30am - 1:30pm [GMT +4] |
|---|---|
| AED 3,650 per person | AED 2,150 per person |
In-House, Personalized Sessions
In-house Sessions (Online or at Your Premises) costs AED 8,350 for up to 5 participants.
Contact us for more details
About the Instructor
Najam Ahmed – Digital Marketing Strategist
Najam Ahmed is an experienced digital marketing strategist who has helped over 1,300 businesses in the UAE, Saudi Arabia, and across the GCC. He offers consultation and courses on various aspects of online marketing, including SEO, Google Ads, Google Analytics, Content Marketing, and Social Media Marketing. With more than 23 years of experience in the field, Najam Ahmed is the ideal instructor to help you grow your business online.
Want to know more about Najam? Explore his profile here.
In-Person, Classroom-based Sessions
Our classroom-based, group sessions are in-person, live, fully interactive sessions that are conducted at Address Hotel, Dubai Marina. These 5-day sessions will include:
- 5-Day, in-person, group sessions
- Fully Interactive – you can ask questions live
- Maximum 20 participants in each session – to have more time to explain, interact and communicate
- Access to the Presentation copy – plus PDFs, templates, video tutorials, and many other learning resources
- Valet Parking facility
- WiFi Internet access
- Buffet Lunch at The Restaurant, Address Dubai Marina + 2 Coffee breaks with refreshments
- Get Certified by Google – you will be able to get certified by Google, Hubspot, and more.
- The course fee (for In-Person Sessions) is AED 3,650 per person
Online Sessions over Zoom
These are the same fully interactive sessions that we conduct in-person at the Address Hotel, Dubai Marina. You will be joining us remotely from anywhere in the world and the sessions will be broadcasted live. These 5-Day sessions will include:
- 5-Day Live Sessions with the instructor
- Fully Interactive – you can ask questions live
- Maximum 20 participants in each online session – to have more time to explain, interact and communicate
- Access to Recorded Sessions – you will also have access to the recorded sessions to watch them later
- Learn from Anywhere – you will be getting the same experience as the people who join us in-person.
- Access to the Presentation copy – plus PDFs, templates, video tutorials, and many other learning resources
- Get Certified by Google – you will be able to get certified by Google, Hubspot, and more.
- The course fee (for Online Sessions) is AED 2,150 per person
In-House, Personalized Sessions
If you don’t see content that you like or the dates don’t work for you, please contact us and we can discuss making in-house training arrangements for you at your premises on the dates/time that suit you most.
We may also customize these courses to meet your specific learning goals and/or business objectives.
These sessions can be delivered anywhere in the United Arab Emirates or the GCC or anywhere in the world (T&C Apply).
We already have trained 8,800+ people living/working in Dubai Media City, Internet City, Dubai Healthcare City, Dubai Marina, JLT, Al Barsha, Business Bay, Downtown Dubai, Jebel Ali, Greens, Green Community, Dubai Knowledge Village and almost all major places in Dubai, Abu Dhabi and across the UAE and the GCC.
Talk to us about what your team needs and we will then work with you to:
- Tailor the course content as per your learning requirements
- Develop customized training around your particular issues, if required
- Deliver the content in a way that suits you: in person or online, 1-day or many days
- Simply contact us to discuss your issues and needs, and how SEO International’s Digital Marketing in-House courses may help.
- The course fee (for these 5-Day, in-house sessions) is AED 8,350 for up to 5 participants.
Our Valued Participants
We, at SEO International, have trained 8,850+ participants from Dubai, UAE, Saudi Arabia, across the GCC for multiple digital marketing skills such as SEO, Google Ads, Analytics, Content Marketing, Social Selling, and Social Media Marketing:
Testimonials
Why Do People Love Us?
Seeking for verbals of our service quality? Find them here. Everything is transparent and straightforward for your sense of jusitifcation.
Who should attend this Google Ads, AI & GA4 Masterclass?
This comprehensive course on Google Ads, AI, and GA4 is designed to provide users with the strategies to optimize their Google Ads campaigns using automated bidding strategies, responsive search ads, ad performance prediction, and keyword suggestions. It is suitable for all levels of expertise in digital advertising and analytics including marketing professionals, small business owners, freelancers, consultants, career changers, students, and social media managers. The course provides participants with the skills necessary to leverage AI-driven insights into analyses and actionable recommendations for optimizing their Google Ads, marketing, and advertising strategies.
Comprehensive Google Ads Training
Embark on a transformative journey that ensures you gain comprehensive insights and hands-on experience with Google Ads. The course covers Google Ads Fundamentals, including setting up your account and billing, decoding the account structure from campaigns to keywords, and setting the foundation with conversion tracking. Delve deep into the intricacies of search and display campaigns, optimize your campaigns for consistent and effective traffic flow, and harness the power of remarketing. Gain mastery over keywords with tools, tips, and best practices, and dive into Smart Bidding, Target CPA, Target ROAS, as well as demystifying AdRank & Quality Score.
Dynamic Interactive Learning Experience
Our Masterclass offers an exhaustive journey through the world of Google Ads, featuring interactive learning with dynamic sessions, Q&A, real-world examples, and hands-on exercises. The curriculum includes Google Ads Account & Billing Setup, deciphering account structure from campaigns to ad groups and keywords, mastery of conversion tracking and remarketing techniques, and strategies for driving consistent high-quality traffic. Students will explore Google Ads Network Overview, encompassing Search & Display, and delve into keyword research, tools, best practices, and mastery of match types
Enroll Today
Please submit the following information to enroll for our classroom-based, online over Zoom, or in-house digital marketing course, or send an email to najam@seointl.net
5-Day Google Ads, AI & GA4 Masterclass [Paired with Artificial Intelligence] – Complete Course Outline
Request a brochure
To get complete course details with the course outline, please fill in the form and you will receive a PDF brochure containing all the details of this 5-Day Google Ads, AI & GA4 [paired with AI] Masterclass.
