AI Marketing 101 Course for Beginners

AI Marketing 101 Course for Beginners

1-Day AI & ChatGPT Marketing 101 Course

A Beginner's Course for AI & ChatGPT in Marketing and Digital Marketing

Welcome to AI & ChatGPT Marketing 101, a beginner-friendly course designed to introduce you to the world of Artificial Intelligence (AI) in marketing and digital marketing. This course aims to equip you with the knowledge and skills needed to leverage AI technologies and tools to save time, automate manual tasks, simplify your content marketing efforts, elevate your marketing activities, and optimize your results.

In this 1-day course, you will:

  1. Explore the fundamentals of AI and its role in today’s marketing landscape.
  2. Learn about various AI-powered tools and platforms (such as ChatGPT, Jasper, Descript, Dall.E 2, Canva, Synthesia, Durable, ManyChat, and more) that can help streamline your marketing efforts.
  3. Understand how AI and ChatGPT can enhance digital marketing channels such as social media, email, content marketing, and more.
  4. Discover best practices for implementing AI in marketing campaigns, including audience targeting, personalization, and automation.
  5. Gain insights into the ethical considerations and potential pitfalls associated with using AI in marketing.

Through a combination of engaging guidance, real-world examples, and hands-on activities, you will gain a solid understanding of AI’s potential in marketing and digital marketing. By the end of this course, you’ll be equipped with the knowledge and confidence to incorporate AI-driven strategies into your marketing campaigns, improving their effectiveness and ultimately driving better results for your business.

Enroll in AI & ChatGPT Marketing 101 today and start unlocking the power of AI in your marketing and digital marketing endeavors!

Join us in Dubai, Online, or In-House

AI Marketing 101 – Course Outline with Learning Outcome

Through a combination of engaging guidance, real-world examples, and hands-on activities, you will gain a solid understanding of AI’s potential in marketing and digital marketing. By the end of this course, you’ll be equipped with the knowledge and confidence to incorporate AI-driven strategies into your marketing campaigns, improving their effectiveness and ultimately driving better results for your business. Here are the key topics that will be covered in this 1-Day AI Marketing 101 Course:

  • What are AI, Machine Learning, Neural Networks?
  • AI Problem Solving – Real-world AI Examples
  • AI for Marketing – What, Why, and How
  • Introduction to Generative AI
  • Text Generators – ChatGPT, Jasper, and more
  • Image Generators – Canva, Dall.E 2 and more
  • Video Generators – Synthesia, RunwayML and more
  • Introduction to Prompt Engineering for Generative AI
  • How to use ChatGPT wisely and effectively to create marketing content and strategies?
  • Introduction to Conversational AI
  • How to use AI tools for defining audience, generating captions, writing social media posts, responding to comments/reviews, assisting in  keyword analytis, SEOGoogle Ads, social media ads, translating content in other languages, and more.
  • Understanding how AI is helping Google Ads performance max campaigns to optimize ad performance across multiple platforms and formats.

Course Schedule

1-Day AI Marketing 101 Course | 9 am - 2 pm [GMT +4]
Saturday, September 2, 2023
Saturday, November 11, 2023

In-House, Personalized Sessions

If the available course content or dates don’t align with your preferences, feel free to contact us. We can discuss arranging in-house sessions at your location or online at a time that best suits you. Additionally, we can customize these courses to address your unique learning goals and business objectives.

If you’re already managing Digital Marketing, SEO, Google Ads, or Social Media Marketing through an agency, a freelancer, or in-house, we can still assist and guide you in optimizing your existing campaigns and strategies to bring you better results. Kindly call us for more details: +971 55 9971452 or send an email to


1-Day, In-Person Sessions at Address Hotel, Dubai Marina | 8am - 2pm [GMT +4] 1-Day, Online Sessions over Zoom | 8:30am - 1:30pm [GMT +4]
AED 850 per person AED 550 per person

In-House, Personalized Sessions

In-house Sessions (Online or at Your Premises) costs AED 2,450 for up to 5 participants. 

Contact us for more details

About the Instructor

Najam Ahmed – Digital Marketing Strategist

Read our customers' reviews here:

Sarmad HyderSarmad Hyder
16:43 14 Mar 23
This was my second time experience with SEO and with our trainer Mr. Najam Ahmed..and as the first one did, this experience as well left better informed, better equipped and an advisor beyond the course or agenda of this training who helps and guides us in this ever adventurous world of digital marketing running with an AI engine at its core.. Many thanks to him for arranging this and helping my team at Bold comms
Rakesh RajuRakesh Raju
18:19 20 Jan 23
Being a beginner, this 5 day course was an eye opener for me. It has provided very insightful understanding of several key topics in the Digital marketing domain.Mr Najam is an extraordinary teacher with great analytical training skills that keeps you glued throughout the course. After completion of the course, one would feel really empowered at having gained a great wealth of knowledge..
Amina AbbasAmina Abbas
10:57 20 Jan 23
It is amazing course, I really get to know to much from Mr Najim , I advise everyone to get this experience, you will know a lot of information and you will enjoy in the classroom
Suwanna MayeuxSuwanna Mayeux
18:19 04 Sep 22
Najam’s digital marketing course has given me a valuable knowledge I need to venture into the digital marketing world. I have learnt so much during 4 days online session. His course is well structured, interesting and easy to follow even for someone who has little knowledge about digital marketing. He is a true teacher, always willing to help, give advices and answer all your questions. Thank you Najam for all your support.
Dr Anisa Patel ShaikhDr Anisa Patel Shaikh
05:04 02 Jun 22
Najam is very knowledgeable and gives honest and practical information about digital marketing. He walks the talk and only teaches concepts that he has actually tried on his clients. Immense knowledge sharing over 4 days . Big thank you ! He is also very humble and down to earth human being .Overall great teacher and highly recommended 👍
Diliara NammasDiliara Nammas
09:00 07 Feb 22
I want to thank Mr. Najam Ahmed for his professional approach in teaching digital marketing and for motivating me to continue learning on my own and achieve my goals! Recommend !
Dimple MenezesDimple Menezes
13:25 31 Aug 21
Attending Najam's classes is a great insight to the Digital Marketing world. He is constantly updating his offerings as per the changing trends in the SEO and Digital scenario. With real-life cases, a personalized approach and immense learning materials, I would recommend his 5-Day Digital Marketing Course [1-on-1, Online over Zoom) to anyone who wants to stay abreast with Key Digital Marketing Skills.
Fatena FakhreddineFatena Fakhreddine
06:21 30 Aug 21
I was very lucky to meet Najam and learn from his experience. He is very knowledgeable and professional about all aspects in digital media.
Ronita BhattacharjeeRonita Bhattacharjee
11:55 16 Aug 21
Fantastic learning experience, extremely comprehensive content and resources provided. The team found the course valuable and are now implementing the tools, techniques and analytics .
Patricia EdnalagaPatricia Ednalaga
06:17 27 Jul 21
Mr. Najam is a great Mentor, I’ve learned a lot from him.Also, he is selfless teacher I’ve known. He wants to share all his knowledge on every student he had.I hope that this company will strive more into success.
Sheila ManekSheila Manek
12:31 25 Jul 21
This was a very well informed and useful course that I attended with SEO International. Anyone who is looking to brush their digital marketing skills, this one is for you! Thanks Najam, for the wonderful sessions and imparting useful knowledge. Much appreciated.
nada dahernada daher
17:43 10 Mar 21
Najam is a very professional tutor. He has really put all his knowledge in the course he gave. I highly recommend taking the courses and checking all the information on the website blog.
Ali MossarahAli Mossarah
17:41 10 Mar 21
A great place to know more about Digital Marketing in general. They also offer 1-on-1 sessions that focuses on tailored events.
Zeina AlkoukouZeina Alkoukou
10:56 16 Feb 21
One of the most valuable courses from a Google Partner Expert! Thanks dear Najam...
Maria EnajeMaria Enaje
07:11 24 Jan 21
I took the 5-day online course and it was very informative. I learned a lot about digital marketing within a short period of time. Najam was very helpful with any queries and provided all the relevant data, templates and samples.
swapnali Joshiswapnali Joshi
06:43 16 Jan 21
Thank You so much Najam, for the amazingly insightful sessions. It's unbelievable the kind of data you have shared and yes this is just the beginning there is a lot to learn. Now i know have a good mentor to support throughout.
M. RaoufM. Raouf
12:40 21 Nov 20
had the 3 day course eventually don't waste your time searching for the best tutor. Najam is a truly dedicated and very helpful I really recommend him
senda guesmisenda guesmi
13:20 14 Nov 20
Great content. Najam was very helpful and customized the course in a way that helped me a lot. I recommend this course to anyone looking to learn or improve their digital marketing knowledge and skills.
Ali S. AliAli S. Ali
08:40 01 Nov 20
The course was very good and the instructor was extremely knowledgeable and informative. Some great tips and links provided which can help someone to venture into the world of digital marketing.

Our Valued Participants

We, at SEO International, have trained 8,850+ participants from Dubai, UAE, Saudi Arabia, across the GCC for multiple digital marketing skills such as SEO, Google Ads, Analytics, Content Marketing, Social Selling, and Social Media Marketing:

Who should attend this AI Marketing 101 Course?

This course is ideal for:

  1. Marketing professionals and digital marketers who want to stay ahead of the curve by incorporating AI-driven strategies into their campaigns.
  2. Small business owners and entrepreneurs looking to optimize their marketing efforts using AI-powered tools and techniques.
  3. Marketing students and recent graduates seeking to enhance their skill set and improve their employability in the fast-evolving marketing landscape.
  4. Marketing managers and executives aim to drive innovation and efficiency within their teams by embracing AI in marketing.
  5. Anyone with a general interest in AI and its applications in marketing who wants to gain a foundational understanding of the topic for personal or professional growth.

No prior experience in AI or coding is required, as this course is designed for beginners with a focus on practical applications of AI in the marketing domain.

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Enroll Today

Please submit the following information to enroll for our classroom-based, online over Zoom, or in-house digital marketing course, or send an email to

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Our Digital Marketing Courses are now paired with AI

SEO International, a Google Partner firm, based in Dubai, UAE has been providing digital marketing courses and consulting services in the GCC since 2010 and continues to provide cutting-edge knowledge and insights with their latest offerings.

We are now helping people learn AI-related tools and techniques for digital marketing best practices, enabling users to master the use of artificial intelligence for SEO, content marketing, Google Ads, social media marketing, and more. With these powerful marketing strategies combined with AI capabilities, learners can take their expertise to the next level in order to stay ahead of the competition and maximize results in the fast-paced world of digital marketing.


Looking for more challenges? Explore our detailed and advanced courses!

As you progress through our beginner course, you might find yourself craving more in-depth knowledge and advanced skills. Don't worry, we've got you covered! We offer a range of advanced digital marketing courses (paired with AI) that cater to different interests and skill levels such as SEO, Google Ads, GA4, Content Marketing, Healthcare Marketing, AI-powered Marketing, ChatGPT Masterclass, and more allowing you to continue your learning journey with us. Explore our advanced digital marketing-related course offerings, designed to help you dive deeper into the subject and unlock your full potential.

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