Google Ads Consulting
GOOGLE ADS CONSULTING · GCC AND INTERNATIONAL
Google Ads Consulting Reported in Leads, Not Clicks
Most agencies report impressions, clicks, and click-through rate. We report what the budget produced: calls, WhatsApp messages, bookings, and the cost of each one. Najam Ahmed leads every engagement personally, for businesses in the UAE, Saudi Arabia, across the GCC, and for advertisers targeting international markets. Every engagement starts with an audit, because the right fix depends on where the budget is actually leaking.
What’s Different Now
How Google Ads Changed, and Why Your Inputs Matter More
Google now makes most of the decisions inside an account. Smart Bidding sets the bids, broad match decides which searches count, and Performance Max chooses where the ads appear across Search, YouTube, Maps, and Gmail.
That doesn’t mean less work. It means the work moved. Results now depend on what you feed the system: accurate conversion data, clear exclusions, strong ads and assets, and landing pages that answer the questions customers bring from ChatGPT, Claude, Gemini, and Perplexity before they ever click.
Every consulting engagement starts with those inputs, because Google can only optimize toward what the account tells it matters.
What You Get
What Changes in the First Month
The first month goes on the problems costing the most money. You see what changed and what it did, in plain numbers.
- Tracking you can trust. Calls, WhatsApp clicks, and forms counted once and passed to Google Ads correctly, so bidding learns from real leads.
- Wasted spend cut first. Irrelevant searches, wrong locations, and poor placements removed before any budget increase.
- An account you can read. Campaigns structured by service and location, so anyone on your team can see where the money goes.
- Reports in leads, not clicks. A monthly report showing leads, cost per lead, and what we’re changing next.
If an agency currently runs your account, the same checks show you what to ask them.
How an Engagement Runs
From Second Opinion to a Managed Account
Every engagement follows the same order, because each step depends on the one before it. Work happens in person in Dubai, at your office anywhere in the GCC, or online for advertisers elsewhere.
Step 1: Audit. A second opinion on your account, scored on the Tracking, Targeting, and Conversion leaks. Three working days, AED 950.
Step 2: Tracking fix. Conversion actions rebuilt in Google Ads, GA4, and Google Tag Manager, so every lead is counted once.
Step 3: Restructure. Campaigns reorganized by service, location, and language, with negative keywords and exclusions in place.
Step 4: Ads and landing pages. New ad copy and assets, with landing page recommendations for each campaign.
Step 5: Bidding and budget. Smart Bidding targets set from real conversion data, with budget moved toward the campaigns producing leads.
Step 6: Monthly review. A report on leads, cost per lead, and spend, and a call to agree the next month’s changes.
Steps 2 to 4 are the Account Setup or Fix. Step 5 onward is Full Account Management, which continues quarter by quarter, and you can stop at any review point.
Who This Consulting Is For
Google Ads consulting is available to businesses in the GCC and to advertisers targeting international markets. Most of our clients fit one of these:
- Clinics and wellness centers in Dubai, Abu Dhabi, and Riyadh, where cost per booking matters more than cost per click
- Professional services firms whose leads are few, valuable, and easy to lose to poor targeting
- Businesses whose agency runs the account and who want an independent view of the results
- Companies advertising in English and Arabic, or across several GCC countries, from one account
- Advertisers outside the region running campaigns in English for international customers
If you’d rather have your own team run the account with expert direction, the 90-Day Guided Growth Program is built for that. If you want your team trained, see the Google Ads, AI and GA4 course.
Google Ads Consulting Fees
Every engagement starts with the audit, and whatever you’ve paid comes off the next step. Ad spend is paid directly to Google and isn’t included in any fee.
- Google Ads Audit: AED 950. A second opinion with a ranked fix list in three working days.
- Account Setup or Fix: AED 3,850, one-time. Tracking rebuilt, campaigns restructured, and the audit findings corrected, or a new account set up properly.
- Full Account Management: AED 7,500 for the first quarter, then AED 4,500 per quarter. The first quarter includes rebuilding the account. After that, we run it and report monthly against agreed targets. Larger budgets are quoted separately.
Move to Setup or Fix within 14 days of your audit, or into management within 30 days, and your earlier fees are credited. The full details are on the Google Ads Audit page.
