Google Search, Display, and Performance Max Campaigns | A step-by-step practical approach for launching, monitoring, and optimizing your Google Ads campaigns. How the AI helps your business deliver Google Ads effectively using Smart Biddings, Automation, and bringing more conversions.

• Understanding Google Advertising Networks
• Keyword Research for Google Ads
• Google Ads Competitve Analysis
• Keyword Matching Options – Broad, Phrase, Exact, and Negative Keywords
• Campaign Structure – Campaigns, Ad Groups, Keywords, Assets, and Ads
• Understanding Quality Score and AdRank
• Setting up Search Campaigns – Step by Step
• Conversion Tracking
• Google Performance Max Campaigns & AI

Google Analytics 4 (GA4) represents the next generation of Google’s analytics platform. It collects event-based data from both websites and apps to provide a unified view of the customer journey across touchpoints. GA4 introduces new capabilities like cookieless measurement, predictive modeling without complexity, and tighter integrations with media platforms.

At its core, GA4 is built around a new “property” concept designed for the future of measurement. Properties collect data events rather than sessions, enabling more flexible and privacy-focused analysis. GA4 properties power features like behavioral and conversion modeling to provide guidance without needing complex configurations. With GA4, analytics becomes more tightly integrated with actions on websites and apps. Overall, Google Analytics 4 aims to provide a modern analytics platform tailored for today’s multi-device world.

Artificial intelligence presents exciting opportunities to enhance content marketing effectiveness and efficiency. AI tools can analyze data to identify high-performing topics tailored to audience interests and needs. AI writing assistants boost content creation productivity. Platforms with AI also allow for personalized content optimization and distribution based on individual user data and behaviors. This results in more relevant, engaging content that resonates with each customer.

In essence, AI enables marketers to rapidly create, tailor and deliver optimized content at scale. AI-powered chatbots provide helpful content through conversational interactions. Recommendation engines suggest additional relevant content. With capabilities like machine learning, AI content marketing efforts continuously improve through ongoing testing and data analysis. By integrating AI throughout the content marketing process, marketers can drive more effective customer experiences, engagement, conversions and growth across digital channels. AI-fueled content marketing allows for efficient, data-driven and customer-centric strategies.

This part includes:

• Content Marketing Ideas
• Using AI Tools including ChatGPT for Content Marketing
• Content Repurposing
• Inbound Marketing
• Discover What People are Asking about

Social media provides a powerful platform for brands to engage audiences and promote content. Artificial intelligence (AI) is transforming social media marketing by enhancing how brands achieve results. AI algorithms analyze user data to develop customized audience segments and identify which content resonates. This enables precise social media targeting. Chatbots with natural language capabilities efficiently interact with customers to provide support, recommendations, and relevant content.

For organic social efforts, AI informs timing by assessing when users are most active. Additionally, computer vision identifies key objects and themes in images to craft optimized captions. In essence, artificial intelligence allows brands to connect with audiences in a more personalized, relevant and measurable way across social platforms. AI-powered social media marketing provides data-driven automation that drives smarter engagement and conversions.

Social Media Marketing Strategy:

We will explore the following points during social media marketing sessions:

• Set Specific Goals
  – Define your social media goals and KPIs from the start so you can track progress and optimize efforts. Set SMART goals related to awareness, engagement, conversions, etc.

• Understand Your Target Audience – Research your audience personas on each network – their demographics, interests, needs, and behaviors. Tailor content and engagement accordingly.

• Track Key Performance Indicators – Identify key metrics like impressions, reach, engagement rate, conversions, etc. Analyze these KPIs regularly to measure what’s working.

• Choose the Right Networks – Evaluate each network based on where your audience is active and which is best suited for your goals, content types, etc. Focus efforts on one or two networks.

• Listen and Monitor Mentions – Use social listening tools to monitor brand mentions, sentiment, complaints, keywords, hashtags, and competitors. Respond and engage appropriately.

• Curate Inspiring Content – Follow influencers, brands, and news sources to curate relevant content ideas and strategies to inspire your own social campaigns.

• Engage Your Audience – Post content and offer incentives that spark two-way engagement with your audience – contests, Q&As, user-generated content, etc.

• Plan an Editorial Content Calendar – Plot content categories, topics, and formats on a calendar to visualize a consistent yet varied posting strategy optimized for engagement. Also how to automate social media posting with applications such as HootSuite, Buffer, etc. 

• Start Blogging & Repurposing Conten – Create a branded blog to generate in-depth content that humanizes your brand. Repurpose blog posts into social content.
• Continuously Analyze & Optimize Efforts – Use analytics to identify best times, top-performing content, engagement levels, etc. Refine your strategy based on key learnings.

AI also optimizes paid social campaigns. Machine learning algorithms apply data to adjust bids, budgets, and creative elements to improve performance and cost-efficiency. AI reviews data on past performance and tests variations to refine strategies.

You will learn how to:

• Launch Instagram Ads using Instagram App
• To effectively target your desired audience, it’s important to understand how to properly set up and optimize campaigns in Facebook Ads Manager for both Facebook and Instagram.