Digital Marketing Course with AI & ChatGPT

Digital Marketing Course with AI & ChatGPT

5-Day Digital Marketing Masterclass - Dubai, UAE

Paired with Artificial Intelligence & ChatGPT

Become a next-generation marketer with SEO International, a Google Partner firm based in Dubai. Since 2008, we’ve pioneered the field of digital marketing education, and now we’re infusing our curriculum with the power of Artificial Intelligence and ChatGPT. By attending our 5-day, hands-on Digital Marketing Masterclass that takes place at Address Hotel, Dubai Marina, you will learn to leverage AI-powered digital marketing tools, strategies, and best practices, to create and implement comprehensive digital marketing strategies.
In this intensive course set in the dynamic landscape of Dubai, we offer expert guidance on how AI can enhance various facets of marketing including SEO, Google Ads, Google Analytics, Content Marketing, and Social Media Marketing. We’ll equip you with the skills needed to give your business a competitive edge by optimizing your digital marketing efforts with AI.
By the end of this transformational program, you will confidently navigate the digital marketing terrain and execute a results-driven marketing plan aligned with your business goals. Don’t let this golden opportunity pass you by – level up your marketing skills with AI, right here in Dubai.
Don’t miss out on this opportunity to level up your digital marketing skills with AI & ChatGPT. So, what are you waiting for? Sign up today!

Join us in Dubai, Online, or In-House

Empowering People to Learn and Grow with Digital Marketing

SEO International, a Google Partner firm, based in Dubai, UAE offers Digital Marketing Courses and Consultation Services in Dubai, UAE, GCC, Pakistan, and India since November 1999.

0 +
People Trained
0 +
Years of Experience
0 +
Satisfied Clients

Learn all about Digital Marketing​

Empowering people to Learn and Grow with Digital Marketing since 1999

SEO International, a Google Partner firm, based in Dubai, UAE offers Digital Marketing Courses and Consultation Services in Dubai, UAE, GCC, Pakistan, and India since November 1999.

Are you looking to grow your business and reach new heights? Then you need to empower yourself and your team with the latest AI-driven digital marketing strategies. And there’s no better place to learn than at SEO International.

We’re a Google Partner firm with over 23 years of experience in the industry. We offer courses and consultation services that cover all aspects of digital marketing, from SEO, and Google Ads to social media marketing and everything in between.

So, whether you’re based in Dubai, UAE, or anywhere else in the world, we can help you take your business to the next level. Contact us today to find out more.

Digital Marketing Course Overview

Explore digital marketing conceptsstrategiestipstools, and implementation, in detail, with this comprehensive classroom-based, online over Zoom, or in-house digital marketing training program that can further be tailored as per your learning requirements and/or business goals. 

Digital marketing is evolving at a rapid pace, and artificial intelligence is playing an increasingly important role in its development. AI can be used to automate repetitive tasks, personalize content and experiences, and optimize campaigns in real-time.

The course provides a detailed understanding of planning a websiteonline marketingsearch engine optimization (SEO)Google Business ProfileGoogle Ads campaigns, tracking the results using Google Analyticscontent marketingsocial media marketing, and advertising, and integrating digital marketing with AI, and automated marketing.

Learn the essentials of building an effective digital marketing strategy and its practical implementation with real-world examples with Najam Ahmed, a certified instructor with 23 years of experience in the field.

Contact us today to find out more.

AI for Marketers – the benefits

Here’s a list of some benefits of leveraging AI that you, as a marketer, can avail:

  • Increase your revenue and reduce your cost
  • Significantly reduce time spent on legwork and repetitive tasks using automation
  • Personalized marketing to meet the individual needs of consumers
  • Forecast the needs and behaviors of your customers
  • Get actionable insights from your marketing/sales/CRM data
  • Gain the best out of your current marketing efforts
  • Get substantial ROI on your advertising/marketing campaigns
  • Revolutionize your marketing efforts by utilizing Intelligent Marketing

While artificial intelligence (AI) is still in its early stages, it is rapidly evolving and promises to revolutionize the marketing industry. According to a recent study, 61% of marketers believe that AI will be essential to their success in the next 3 – 5 years.

Despite this optimism, however, adoption of AI remains slow due largely to a lack of training and education. This is a critical problem that must be addressed if the full potential of AI is to be realized. Marketing professionals need to be better informed about what AI can do and how it can be used effectively. In addition, they need to have access to tools and resources that will help them use AI to its fullest potential. Only then will we see the true transformative power of AI in the marketing world.

Digital Marketing Course Outline with Learning Outcome

Course Schedule

5-Day Digital Marketing Course | 9 am - 2 pm [GMT +4]
Nov 13 – 17, 2023
Jan 15 – 19, 2024

In-House, Personalized Sessions

If you don’t see digital marketing content that you prefer or the dates don’t work for you, please contact us and we can discuss making in-house arrangements for you at your premises or online on the dates/time that suit you most. We may also personalize these courses to meet your specific learning goals and/or business objectives.


5-Day, In-Person Sessions at Address Hotel, Dubai Marina | 9am - 2pm [GMT +4] 5-Day, Online Sessions over Zoom | 9am - 2pm [GMT +4]
AED 3,650 per person AED 2,150 per person

In-House, Personalized Sessions

In-house Sessions (Online or at Your Premises) costs AED 8,350 for up to 5 participants. 

Contact us for more details

About the Instructor

Najam Ahmed – Digital Marketing Strategist

In-Person, Classroom-based Sessions

Online Sessions over Zoom

In-House, Personalized Sessions

Our Valued Participants

We, at SEO International, have trained 8,850+ participants from Dubai, UAE, Saudi Arabia, across the GCC for multiple digital marketing skills such as SEO, Google Ads, Analytics, Content Marketing, Social Selling, and Social Media Marketing:


Why Do People Love Us?

Seeking for verbals of our service quality? Find them here. Everything is transparent and straightforward for your sense of jusitifcation.

Sarmad HyderSarmad Hyder
16:43 14 Mar 23
This was my second time experience with SEO and with our trainer Mr. Najam Ahmed..and as the first one did, this experience as well left better informed, better equipped and an advisor beyond the course or agenda of this training who helps and guides us in this ever adventurous world of digital marketing running with an AI engine at its core.. Many thanks to him for arranging this and helping my team at Bold comms
Rakesh RajuRakesh Raju
18:19 20 Jan 23
Being a beginner, this 5 day course was an eye opener for me. It has provided very insightful understanding of several key topics in the Digital marketing domain.Mr Najam is an extraordinary teacher with great analytical training skills that keeps you glued throughout the course. After completion of the course, one would feel really empowered at having gained a great wealth of knowledge..
Amina AbbasAmina Abbas
10:57 20 Jan 23
It is amazing course, I really get to know to much from Mr Najim , I advise everyone to get this experience, you will know a lot of information and you will enjoy in the classroom
Suwanna MayeuxSuwanna Mayeux
18:19 04 Sep 22
Najam’s digital marketing course has given me a valuable knowledge I need to venture into the digital marketing world. I have learnt so much during 4 days online session. His course is well structured, interesting and easy to follow even for someone who has little knowledge about digital marketing. He is a true teacher, always willing to help, give advices and answer all your questions. Thank you Najam for all your support.
Dr Anisa Patel ShaikhDr Anisa Patel Shaikh
05:04 02 Jun 22
Najam is very knowledgeable and gives honest and practical information about digital marketing. He walks the talk and only teaches concepts that he has actually tried on his clients. Immense knowledge sharing over 4 days . Big thank you ! He is also very humble and down to earth human being .Overall great teacher and highly recommended 👍
Diliara NammasDiliara Nammas
09:00 07 Feb 22
I want to thank Mr. Najam Ahmed for his professional approach in teaching digital marketing and for motivating me to continue learning on my own and achieve my goals! Recommend !
Dimple MenezesDimple Menezes
13:25 31 Aug 21
Attending Najam's classes is a great insight to the Digital Marketing world. He is constantly updating his offerings as per the changing trends in the SEO and Digital scenario. With real-life cases, a personalized approach and immense learning materials, I would recommend his 5-Day Digital Marketing Course [1-on-1, Online over Zoom) to anyone who wants to stay abreast with Key Digital Marketing Skills.
Fatena FakhreddineFatena Fakhreddine
06:21 30 Aug 21
I was very lucky to meet Najam and learn from his experience. He is very knowledgeable and professional about all aspects in digital media.
Ronita BhattacharjeeRonita Bhattacharjee
11:55 16 Aug 21
Fantastic learning experience, extremely comprehensive content and resources provided. The team found the course valuable and are now implementing the tools, techniques and analytics .
Patricia EdnalagaPatricia Ednalaga
06:17 27 Jul 21
Mr. Najam is a great Mentor, I’ve learned a lot from him.Also, he is selfless teacher I’ve known. He wants to share all his knowledge on every student he had.I hope that this company will strive more into success.
Sheila ManekSheila Manek
12:31 25 Jul 21
This was a very well informed and useful course that I attended with SEO International. Anyone who is looking to brush their digital marketing skills, this one is for you! Thanks Najam, for the wonderful sessions and imparting useful knowledge. Much appreciated.
nada dahernada daher
17:43 10 Mar 21
Najam is a very professional tutor. He has really put all his knowledge in the course he gave. I highly recommend taking the courses and checking all the information on the website blog.
Ali MossarahAli Mossarah
17:41 10 Mar 21
A great place to know more about Digital Marketing in general. They also offer 1-on-1 sessions that focuses on tailored events.
Zeina AlkoukouZeina Alkoukou
10:56 16 Feb 21
One of the most valuable courses from a Google Partner Expert! Thanks dear Najam...
Maria EnajeMaria Enaje
07:11 24 Jan 21
I took the 5-day online course and it was very informative. I learned a lot about digital marketing within a short period of time. Najam was very helpful with any queries and provided all the relevant data, templates and samples.
swapnali Joshiswapnali Joshi
06:43 16 Jan 21
Thank You so much Najam, for the amazingly insightful sessions. It's unbelievable the kind of data you have shared and yes this is just the beginning there is a lot to learn. Now i know have a good mentor to support throughout.
M. RaoufM. Raouf
12:40 21 Nov 20
had the 3 day course eventually don't waste your time searching for the best tutor. Najam is a truly dedicated and very helpful I really recommend him
senda guesmisenda guesmi
13:20 14 Nov 20
Great content. Najam was very helpful and customized the course in a way that helped me a lot. I recommend this course to anyone looking to learn or improve their digital marketing knowledge and skills.
Ali S. AliAli S. Ali
08:40 01 Nov 20
The course was very good and the instructor was extremely knowledgeable and informative. Some great tips and links provided which can help someone to venture into the world of digital marketing.

Who should attend these Digital Marketing Courses?

These courses have been designed for those who want to understand the key elements of building effective digital marketing  strategies and campaigns. Covering best practice and using case studies throughout, the sessions offer a practical guide to the core techniques in digital marketing. Online marketing tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can be implemented immediately upon return to the work.

Anyone involved in marketing and advertising campaigns and want to get the best results for their marketing budget, including sales and marketing team members, freelancers, startups, digital marketers and social media managers.

Also, people who are involved in the design, performance or online marketing of a web site including web designers, content writers, as well as students and non-specialists who want to pursue a career in digital marketing.

Who should attend Digital Marketing Courses

Enroll Today

Please submit the following information to enroll for our classroom-based, online over Zoom, or in-house digital marketing course, or send an email to

Request a brochure

Our Digital Marketing Courses are now paired with AI & ChatGPT

SEO International, a Google Partner firm, based in Dubai, UAE has been providing digital marketing courses and consulting services in the GCC since 2010 and continues to provide cutting-edge knowledge and insights with their latest offerings.

We are now helping people learn AI-related tools and techniques for digital marketing best practices, enabling users to master the use of artificial intelligence for SEO, content marketing, Google Ads, social media marketing, and more. With these powerful marketing strategies combined with AI capabilities, learners can take their expertise to the next level in order to stay ahead of the competition and maximize results in the fast-paced world of digital marketing.


5-Day Digital Marketing Masterclass [Paired with Artificial  Intelligence & ChatGPT] – Complete Course Outline

This comprehensive 5-day Digital Marketing Masterclass provides in-depth training on the key aspects of digital marketing. Over the course of the program, you will learn about several critical topics, including search engine optimization, pay-per-click advertising, social media marketing, Google Analytics, and more. Our expert instructor will guide you through each of these core disciplines with detailed explanations, real-world examples, and hands-on activities. You’ll have the chance to get first-hand experience creating campaigns, conducting audits, and utilizing the latest digital marketing tools. With the added support of AI-enhanced Tools, you’ll gain the knowledge and skills to succeed as a digital marketer by the end of this accelerated training. The course outline below further details what will be covered in each topic – reserve your spot now!

Digital Marketing 101

An overview of all the platforms covered by the umbrella term i.e., Digital Marketing

  • What is digital marketing?
  • Why digital marketing?
  • What channels/medium comes under digital marketing
  • Digital Marketing Step by Step
  • Search Marketing
    • Paid listing, local listing, and organic listing
    • Google Ads
    • Google Business Profile
    • SEO
  • Display Advertising
  • Retargeting/Remarketing
  • Content Marketing
  • Video Marketing
  • Social Media Marketing
  • Social Media Advertising
  • Email Marketing
  • Google Analytics
AI & Digital Marketing

Become a next-gen marketer by understanding, leveraging, and implementing AI-powered marketing tools, strategies, and best practices. The future of marketing is now. It’s time to get started!

  • What is AI?
  • How AI works in our daily life?
  • AI in Marketing/Digital Marketing
  • Understanding how to write effective Prompts to instruct AI – with 30+ examples
  • 27 AI-powered Tools, Strategies, and Best Practices
    • You will experience many AI-driven tools (including ChatGPT, Jasper, Synthesia, and more) and methods that can be used to personalize customer experiences, content generation, optimize digital marketing campaigns, and automate tasks. With the help of AI, digital marketing is becoming more effective and efficient, making it an essential tool for businesses of all sizes.
    • Generative AI – Text to Text, Text to Image, and Text to Video
    • ChatGPT, Claude, Copy AI, Bing New, Bard, and Google Search Generative Experience
    • Midjourney, RunwayML, Canva, and Dall.E.2, 
    • Descript, and Synthesia

Understanding 21 practical Search Engine Optimization strategies to bring your website to the top of Google search results with practical examples with the help of AI-powered SEO strategies, and tools. 

  • Why SEO?
  • Understanding Google’s Search Algorithm
  • Google Algorithm Updates
  • Does SEO take time?
  • How Search Engines work?
  • Keyword Research
    • Google Autocomplete
    • People also ask
    • Keyword Tools
    • Google Keyword Planner
    • Google Trends
    • ChatGPT
  • On-page SEO
  • SEO-friendly Title Tags
  • SEO-friendly Meta Descriptions
  • Yoast SEO
  • Optimizing Page Content
  • SEO for Images
  • SEO-friendly URL Structure
  • Localized SEO
  • Optimizing Google Business Profile
  • Reviews
  • Mobile-friendly Websites
  • Website Speed
  • Off-page SEO
  • Understanding Backlinks
  • Google Search Console
  • Moz SEO Tools
  • Best Practices for Backlinks
  • PR
  • Partnership Marketing
  • Influencer Marketing
  • YouTube SEO
  • Users’ Engagement
  • Blogging for SEO
  • Blended SEO
  • SEO for Voice Search
  • Niche Marketing
  • 301 Redirects
Optimizing Google Business Profile

The optimization of a Google Business Profile (formerly known as Google My Business) is a crucial step for businesses wishing to establish a robust online presence in local search results. This SEO process involves ensuring that a business’s information – including its name, address, phone number, operating hours, and services – is accurate and up-to-date. High-quality images and encouraging positive customer reviews further enhance visibility. When a business profile is optimized, it not only appears more prominently in Google Search and Maps, but it also fosters trust and credibility with potential customers, driving both online and in-person traffic.

YouTube SEO

YouTube SEO refers to the practice of optimizing your video content to increase its visibility on the YouTube platform and in search engine results. Just like traditional SEO for websites, YouTube SEO involves a combination of techniques. These include using relevant keywords in video titles, descriptions, and tags; creating high-quality, engaging content that keeps viewers watching; encouraging likes, shares, and subscriptions; and optimizing video thumbnails for click-throughs. As YouTube is the second-largest search engine in the world, effective SEO can significantly boost a video’s reach, garnering more views, engagement, and potential conversions for content creators and businesses alike.

AI, Google Ads & Performance Max

Google Search, Display, and Performance Max Campaigns | A step-by-step practical approach for launching, monitoring, and optimizing your Google Ads campaigns. How the AI helps your business deliver Google Ads effectively using Smart Biddings, Automation, and bringing more conversions.

  • Understanding Google Advertising Networks
  • Keyword Research for Google Ads
  • Google Ads Competitve Analysis
  • Keyword Matching Options – Broad, Phrase, Exact, and Negative Keywords
  • Campaign Structure – Campaigns, Ad Groups, Keywords, Assets, and Ads
  • Understanding Quality Score and AdRank
  • Setting up Search Campaigns – Step by Step
  • Conversion Tracking
  • Google Performance Max Campaigns & AI
Google Analytics 4

Google Analytics 4 (GA4) represents the next generation of Google’s analytics platform. It collects event-based data from both websites and apps to provide a unified view of the customer journey across touchpoints. GA4 introduces new capabilities like cookieless measurement, predictive modeling without complexity, and tighter integrations with media platforms.

At its core, GA4 is built around a new “property” concept designed for the future of measurement. Properties collect data events rather than sessions, enabling more flexible and privacy-focused analysis. GA4 properties power features like behavioral and conversion modeling to provide guidance without needing complex configurations. With GA4, analytics becomes more tightly integrated with actions on websites and apps. Overall, Google Analytics 4 aims to provide a modern analytics platform tailored for today’s multi-device world.

AI & Content Marketing

Artificial intelligence presents exciting opportunities to enhance content marketing effectiveness and efficiency. AI tools can analyze data to identify high-performing topics tailored to audience interests and needs. AI writing assistants boost content creation productivity. Platforms with AI also allow for personalized content optimization and distribution based on individual user data and behaviors. This results in more relevant, engaging content that resonates with each customer.

In essence, AI enables marketers to rapidly create, tailor and deliver optimized content at scale. AI-powered chatbots provide helpful content through conversational interactions. Recommendation engines suggest additional relevant content. With capabilities like machine learning, AI content marketing efforts continuously improve through ongoing testing and data analysis. By integrating AI throughout the content marketing process, marketers can drive more effective customer experiences, engagement, conversions and growth across digital channels. AI-fueled content marketing allows for efficient, data-driven and customer-centric strategies.

This part includes:

  • Content Marketing Ideas
  • Using AI Tools including ChatGPT for Content Marketing
  • Content Repurposing
  • Inbound Marketing
  • Discover What People are Asking about
AI & Social Media Marketing

Social media provides a powerful platform for brands to engage audiences and promote content. Artificial intelligence (AI) is transforming social media marketing by enhancing how brands achieve results. AI algorithms analyze user data to develop customized audience segments and identify which content resonates. This enables precise social media targeting. Chatbots with natural language capabilities efficiently interact with customers to provide support, recommendations, and relevant content.

For organic social efforts, AI informs timing by assessing when users are most active. Additionally, computer vision identifies key objects and themes in images to craft optimized captions. In essence, artificial intelligence allows brands to connect with audiences in a more personalized, relevant and measurable way across social platforms. AI-powered social media marketing provides data-driven automation that drives smarter engagement and conversions.

Social Media Marketing Strategy:

We will explore the following points during social media marketing sessions:

  • Set Specific Goals
    – Define your social media goals and KPIs from the start so you can track progress and optimize efforts. Set SMART goals related to awareness, engagement, conversions, etc.

  • Understand Your Target Audience – Research your audience personas on each network – their demographics, interests, needs, and behaviors. Tailor content and engagement accordingly.

  • Track Key Performance Indicators – Identify key metrics like impressions, reach, engagement rate, conversions, etc. Analyze these KPIs regularly to measure what’s working.

  • Choose the Right Networks – Evaluate each network based on where your audience is active and which is best suited for your goals, content types, etc. Focus efforts on one or two networks.

  • Listen and Monitor Mentions – Use social listening tools to monitor brand mentions, sentiment, complaints, keywords, hashtags, and competitors. Respond and engage appropriately.

  • Curate Inspiring Content – Follow influencers, brands, and news sources to curate relevant content ideas and strategies to inspire your own social campaigns.

  • Engage Your Audience – Post content and offer incentives that spark two-way engagement with your audience – contests, Q&As, user-generated content, etc.

  • Plan an Editorial Content Calendar Plot content categories, topics, and formats on a calendar to visualize a consistent yet varied posting strategy optimized for engagement. Also how to automate social media posting with applications such as HootSuite, Buffer, etc. 

  • Start Blogging & Repurposing Conten – Create a branded blog to generate in-depth content that humanizes your brand. Repurpose blog posts into social content.
  • Continuously Analyze & Optimize Efforts – Use analytics to identify best times, top-performing content, engagement levels, etc. Refine your strategy based on key learnings.
Social Media Advertising

AI also optimizes paid social campaigns. Machine learning algorithms apply data to adjust bids, budgets, and creative elements to improve performance and cost-efficiency. AI reviews data on past performance and tests variations to refine strategies.

You will learn how to:

  • Launch Instagram Ads using Instagram App
  • To effectively target your desired audience, it’s important to understand how to properly set up and optimize campaigns in Facebook Ads Manager for both Facebook and Instagram.
WhatsApp chat
Call Now Button