Digital Marketing Courses for Doctors & Healthcare Providers
April 4, 2023 2024-04-05 3:34Digital Marketing Courses for Doctors & Healthcare Providers
5-Day Digital Marketing Masterclass (with AI & ChatGPT) for Doctors, Clinics/Hospitals Managers, Healthcare Facility Managers, Owners, and Healthcare Marketing Professionals - Dubai, UAE
This digital marketing masterclass helps you expand your healthcare organization’s online reach, and acquire more patient leads using AI-powered SEO, Google Ads, Content Marketing, Google Analytics, Social Media Marketing, and Social Media Ads.
Join us in Dubai, Online, or In-House
- 5-Day In-Person Classroom-based Course at JW Marriot Hotel Dubai Marina: AED3,650 per person
- 5-Day Online Sessions (Join the same course online/live over Zoom): AED2,150 per person
- 5-Day In-House, Personalized Sessions (Online or at Your Premises): AED8,350 for up to 5 persons
Follow the links to know more:
- Digital Marketing with AI Course Overview
- AI-Powered Digital Marketing for Marketers/Healthcare Professionals – the benefits
- Course Schedule
- Pricing
- Course Content with Learning Outcome
- Who should attend these courses?
- Who has attended these digital marketing courses?
- Previous Participants’ Reviews
- About the Instructors
- About SEO International
Digital Marketing Course Overview
This 5-Day Digital Marketing Masterclass (paired with AI) has been designed to help doctors and healthcare marketing professionals expand their organization’s online reach and acquire more patient leads. Participants will learn how to harness the power of AI-driven tools and strategies in key digital marketing channels such as SEO, Google Ads, content marketing, Google Analytics 4, social media marketing, and social media ads. The course will provide a comprehensive understanding of each marketing channel and the role of AI in optimizing their results, all tailored to the unique requirements of the healthcare industry.
Throughout the course, attendees will gain hands-on experience in planning and executing digital marketing campaigns that drive patient engagement and more exposure online. By the end of the 5-day program, participants will be equipped with the knowledge and tools to effectively leverage AI-powered digital marketing strategies, and create a strong online presence for their healthcare organizations.
Digital Marketing for Doctors – the benefits
Doctors and healthcare providers should learn digital marketing and some latest AI marketing strategies marketing for many reasons:
- Enhance online presence to reach a wider audience.
- Utilize AI for targeted patient acquisition and improved ROI.
- Manage online reputation as trusted experts.
- Employ cost-effective AI-driven promotional strategies.
- Stay ahead of the competition with AI-powered techniques.
- Make data-driven decisions for effective marketing.
- Deliver personalized patient experiences for increased satisfaction.
- By understanding digital marketing and AI concepts, doctors can effectively oversee and guide their marketing team or agency, ensuring that strategies align with their practice’s goals and deliver desired results.
Digital Marketing Course Outline with Learning Outcome
- Digital Marketing 101 | Explore an overview of various platforms encompassed by digital marketing, tailored for healthcare professionals.
- AI & Marketing | Learn to harness AI-powered marketing tools, strategies, and best practices to become a next-gen healthcare marketer.
- 27 AI-powered Tools, Strategies, and Best Practices | Experience AI-driven tools and methods to personalize patient experiences, optimize digital marketing campaigns, and automate tasks in healthcare marketing.
- AI & SEO – Search Engine Optimization | Discover 21 practical SEO strategies using AI-powered tools to improve healthcare websites’ rankings on Google search results.
- Google Business Profile | Connect with local patients by optimizing Google My Business/Google Maps listings for healthcare practices.
- YouTube SEO | Enhance the visibility of healthcare-related YouTube videos online.
- AI & Google Ads – Search & Display Advertising Campaigns | Master launching, monitoring, and optimizing Google Ads campaigns for healthcare services with the help of AI-driven features like Smart Biddings and Automation.
- AI & Content Marketing | Implement inbound marketing concepts and leverage AI to boost content marketing in the healthcare sector.
- AI & Social Media Marketing | Develop a healthcare-focused social media marketing strategy using Blogs, Facebook, Twitter, LinkedIn, Instagram, and AI-driven tools.
- Social Media Advertising | Effectively create Facebook, Instagram, and LinkedIn paid advertising campaigns targeting potential patients.
- Google Analytics 4 | Utilize the next generation of Analytics to track and improve healthcare marketing efforts, make data-driven decisions, and measure traffic and engagement across websites and apps.
Course Schedule
| 5-Day Digital Marketing Course for Doctors | 9 am - 2 pm [GMT +4] |
|---|
| Feb 5 – 9, 2024 |
| May 13 – 17, 2024 |
| Aug 12 – 16, 2024 |
In-House, Personalized Sessions
If the available digital marketing content or dates don’t align with your preferences, feel free to contact us. We can discuss arranging in-house sessions at your location or online at a time that best suits you. Additionally, we can customize these courses to address your unique learning goals and business objectives.
If you’re already managing Digital Marketing, SEO, Google Ads, or Social Media Marketing through an agency, a freelancer, or in-house, we can still assist and guide you in optimizing your existing campaigns and strategies to bring you better results. Kindly call us for more details: +971 55 9971452 or send an email to najam@seointl.net
Pricing
| 5-Day, In-Person Sessions at JW Marriott Hotel Dubai Marina | 8am - 2pm [GMT +4] | 5-Day, Online Sessions over Zoom | 8:30am - 1:30pm [GMT +4] |
|---|---|
| AED 3,650 per person | AED 2,150 per person |
In-House, Personalized Sessions
In-house Sessions (Online or at Your Premises) costs AED 8,350 for up to 5 participants.
Contact us for more details
About the Instructors
Najam Ahmed – Digital Marketing Strategist
Najam Ahmed is an experienced digital marketing strategist who has helped over 1,300 businesses in the UAE, Saudi Arabia, and across the GCC. He offers consultation and courses on various aspects of online marketing, including SEO, Google Ads, Google Analytics, Content Marketing, and Social Media Marketing. With more than 23 years of experience in the field, Najam Ahmed is the ideal instructor to help you grow your business online.
Want to know more about Najam? Explore his profile here.
About the Instructors
Divya Sequeira – Healthcare Performance Marketing Director
Divya Sequeira, BN, FDS, BScHSc, MBA, is the Healthcare Performance Marketing Director at SEO International, one of the UAE’s leading healthcare and digital marketing consulting firms. With over 14 years of healthcare industry work experience in the United Kingdom and in the UAE, Divya has marketed and consulted for over 970 healthcare professionals, ranging from GP practices and Multispecialty Clinics to Super-specialty hospitals delivering solutions to create impactful marketing strategies that drive top-line growth. A frequent speaker, Divya has shared her expertise through several training sessions in the UAE.
Read our customers' reviews here:
Our Valued Participants
We, at SEO International, have trained 8,850+ participants from Dubai, UAE, Saudi Arabia, across the GCC for multiple digital marketing skills such as SEO, Google Ads, Analytics, Content Marketing, Social Selling, and Social Media Marketing:
Who should attend this Digital Marketing Course?
- Doctors and medical practitioners looking to expand their online presence and attract more patients.
- Healthcare marketing professionals seeking to enhance their digital marketing skills and stay updated with the latest trends.
- Clinic and hospital administrators aiming to optimize their organization's digital marketing strategies.
- Medical students and recent graduates interested in pursuing a career in healthcare marketing or building their own practice.
- Healthcare entrepreneurs and startups seeking to improve their digital marketing efforts for better growth and patient engagement.
- Healthcare consultants and specialists looking to broaden their knowledge in digital marketing to better advise their clients.
- Any healthcare professional interested in leveraging digital marketing and AI-powered strategies to boost their organization's online presence and patient acquisition.
Our Existing, Happy Healthcare Clients in the UAE
By the grace of Almighty Allah SWT, more than 10,000 people have already been trained in Dubai, Abu Dhabi, UAE, Saudi Arabia and across GCC since February 2010 by Najam Ahmed, Digital Marketing Strategist, at SEO International, a division of Al Wafaa Group.
We’re already providing digital marketing consulting services, and/or trained the clinic managers and doctors of the following healthcare-related institutions and clinics in the UAE:
- Be Relax – Your Wellness Journey
- American Wellness Center | Dubai Healthcare City, Al Faris Building 39
- Westminster Ortho Med Clinic | Dubai Healthcare City, Building 27
- MapleTree Psychotherapy Center | TECOM – Barsha Heights – Dubai
- Cornerstone Clinic | Grosvenor House Hotel, Dubai Marina
- Vilafortuny Medical Centre | Al Wasl Road, Jumeirah 3, Dubai
- HDC Clinic | Leidschendam Netherlands
- Human Care Worldwide | Dubai, Oman, Bangladesh, and India
- Swan Aesthetics Clinic | Al Karama, Dubai
- Dubai Physiotherapy & Family Medicine Clinic | Jumeirah Road, Dubai
- Kids Heart Medical Center | DHCC, Dubai | Al Ain | Abu Dhabi
- Hoopfull.com | Helping you connect to the right therapist for you!
- The Hummingbird Clinic DMCC | Jumeirah Lakes Towers, Dubai
- Q Enrichment Center | Clust M, JLT, Dubai
The Hundred Wellness Center | Jumeirah 1, Dubai
- Pratimoksha – Enlighten Yoga Center | Oud Metha, Dubai
- Fisio | Dubai, Abu Dhabi
- Nyle Skin Medical Center | Mamzar & Mirdif
- Dr Neda Nafei, Chiropractor | Jumeirah Road, Dubai
- Dr. Valeria Risoli – Licensed Clinical Psychologist
- Kersten Elliott – UK Qualified Chiropodist/Podiatrist
- Smile Dental Clinic | Mirdif Dubai
- Mirdif Physio & Rehab | Uptown Mirdif
- CureFinder.co | Dubai, Abu Dhabi, UAE
- and many more: https://www.seointl.net/about-us/our-valued-clients/
Enroll Today
Please submit the following information to enroll for our classroom-based, online over Zoom, or in-house digital marketing course, or send an email to najam@seointl.net
Our Digital Marketing Courses are now paired with AI
SEO International, a Google Partner firm, based in Dubai, UAE has been providing digital marketing courses and consulting services in the GCC since 2010 and continues to provide cutting-edge knowledge and insights with their latest offerings.
We are now helping people learn AI-related tools and techniques for digital marketing best practices, enabling users to master the use of artificial intelligence for SEO, content marketing, Google Ads, social media marketing, and more. With these powerful marketing strategies combined with AI capabilities, learners can take their expertise to the next level in order to stay ahead of the competition and maximize results in the fast-paced world of digital marketing.
Digital Marketing, Social Media, and Google-related Courses for Doctors, Healthcare Providers, and Clinic Managers
Since health and wellness concerns are rising among all age groups, people in the UAE and around the globe are turning to internet for health-related information, especially the younger generation, which has increased the demand for the Medical doctors, wellness experts and other healthcare professionals to promote themselves through Digital Marketing platforms to address the inquiries.
Master AI-Enhanced Digital Marketing for Healthcare Success
Our comprehensive course, “Digital Marketing with AI,” is designed to give clinics, hospitals, and healthcare companies a cutting-edge advantage. Learn to leverage specialized AI tools across essential marketing channels:
- SEO with AI: Discover how AI helps identify high-value keywords, optimize website content, and boost your search engine rankings for increased visibility.
- AI-Powered Content Marketing: Learn how AI generates compelling blog articles, social media posts, and email campaigns tailored to your target patient audience.
- Smarter Google Ads with AI: Utilize AI to refine audience targeting, craft effective ad copy, and automate bidding for more efficient and impactful campaigns.
- Data Insights with GA4 and AI: Master the potential of Google Analytics 4, using AI tools to unlock deep insights about patient behavior and campaign performance.
- AI-Driven Social Media Marketing: Learn to create personalized social media experiences, automate social interactions, and analyze sentiment for a better understanding of your healthcare brand’s perception.
Enroll in “Digital Marketing with AI” and supercharge your healthcare marketing initiatives for better patient reach and engagement.
Is Digital Marketing necessary for Doctors/ Healthcare Professionals?
The answer is Yes. Most of the healthcare professionals prefer to practice in multiple facilities. In such circumstances, having a dedicated personal online presence can help people identify their areas of interest, information on the different facilities that they practice and their working hours.
A personalized, clear, and well-defined online profile looks more legitimate than a single page description on any Hospital’s Website. Since numerous doctors practice in the same department, Digital Marketing can help doctors distinguish themselves from other Health professionals. This enables the doctors to gain the trust of their patients and adds value to the service they provide.
Having extensive digital marketing experience in the healthcare industry, we provide online as well as 1-on-1 consultations and training sessions to healthcare individuals, clinics, and hospitals by utilizing the latest marketing trends, tips, tools, and strategies.
We also offer courses and workshops to any healthcare organizations or wellness facilities that seeks to improve their internal marketing capability. Typically, we work with healthcare facilities and provide training to those who already have an internal marketing program in place but struggling to comprehend the lead generation and sales results they desire.
If you are a physician, dentist, clinic manager or a hospital manager, nutritionist or physiotherapist, our consultation or a customized course could help you to plan and execute our online marketing activities from the ground up.
In a present time with social distancing and working from home to artificial intelligent platforms to help healthcare facilities manage their admin work and robots to help perform surgery, it is prudent to say that the whole healthcare industry is under technological and digital revolution. From high-tech procedures to basic outpatient practices, the Healthcare industry is now undergoing a much-needed makeover. Amongst these new advancements in healthcare Industry is digital marketing.
Evidently, patient expectations have evolved significantly over the past decade. They now have more options than ever before to get the care they want for themselves and their families. Therefore, Digital marketing in healthcare is important in today’s technologically driven world because it is how the Service Providers interact with their clients. Creating powerful, engaging, patient-centered content is key if you want to promote your Clinical practice. Even though the healthcare business is fairly left behind in this department, today’s modern and tech-savvy generation rather find a solution online instead of interrupting their schedules to pay a visit to the doctor. Hence, its paramount to have Healthcare digital marketing plan that combines content related to diagnosis, treatment, and rehabilitation with sharp digital techniques.
Our Services include:
- Digital Marketing Training for Healthcare | an overview about all the platforms covered by the umbrella term i.e. ‘Digital Marketing’
- SEO Courses for Healthcare | Understanding the SEO strategies that bring your website on top of Google search results with practical examples
- Google Ads Courses – Search & Display Advertising Campaigns | A step-by-step practical approach for launching, monitoring and optimizing your Google Ads campaigns for your clinics.
- Google My Business / Google Map Listing Optimization for Clinics
- Google Analytics | Tracking your success and improving your campaigns’ performance by tracking the results
- YouTube SEO | Improving your YouTube videos’ visibility online
- YouTube Advertising for the clinics
- Social Media Management & Marketing Training for Healthcare
- Social Media Advertising Courses | How to effectively create Facebook, Instagram and LinkedIn Paid Advertising campaigns
- Personal Branding Courses for Doctors and Healthcare Professionals using LinkedIn
- Online, in-person, and customized training sessions for doctors and clinic managers
- Online Workshops
- Live Workshops
- 1-on-1 Digital Marketing Consultation and Assistance on hourly basis
