|
 Build real customer relationships and boost your business
presence with the latest tools, techniques and strategies.
This training will raise general awareness of the new online
landscape of social media and online social networks. Help
you develop new key practical, actionable skills to monitor
and address reputational issues and increase your passion
and enthusiasm for the digital social media opportunity.
Social Media Marketing Training Course covers:
-
Understanding
Social Media
-
Developing a
Social Media Strategy for your Business
-
Twitter - as
a Social Media Marketing tool
-
Facebook - as
a Social Media Marketing tool
-
LinkedIn - as
a Social Media Marketing tool
-
YouTube - as
a Social Media Marketing tool
-
Google Buzz -
as a Social Media Marketing tool
Social Media Marketing
-
What is Social Media?
-
Kinds of Social Media
-
Social News: Digg |
Sphinn | Newsvine | BallHype
-
Social Sharing:
YouTube | Flickr | Snapfish | Jumpcut
-
Social Networks:
Facebook | LinkedIn | MySpace | Twitter
-
Social Bookmarketing:
Delicious | Faves | StumbleUpon | BlogMarks | Diigo
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Social Media Benefits
-
Listen - Conversation
Mining
-
Social Media Tools
-
Engage - Start or
Participate in the Conversation
-
Measuring Social Media
Marketing
-
Wash, Rinse, Repeat
Developing a Social
Media Strategy for your Business
-
Popularity of Social
Media
-
Research and Listen
-
Identify Goals and
Objectives
-
Develop a Plan
-
Social Media Tools
-
Measure
-
Define your metrics to
measure your success
-
Access and Course
Correct
-
Building relationship
-
Small Business Case
Study
-
Social Marketing:
Twitter, Facebook, YouTube, Flickr, MySpace and LinkedIn
Twitter - as Social
Media Marketing Tool
-
What is Twitter?
-
How to Setup a Twitter
account?
-
Tips about setting up
a Twitter account: Personal Bio | Profile Picture |
Background Picture
-
Following and
Listening
-
Building Relationship
-
Tools for managing
your Tweets: TweetDeck | Twhirl
-
Finding People and
Companies on Twitter: Twitter Search | WeFollow |
Twellow | Twibs
-
Understanding the
Lingo: @ sign | RT | # sing or hashtags | DM
-
TweetDeck | Seesmic
Desktop
-
Twitter Guidelines
-
Finding good articles
and latest news
-
Twitter Tools:
Twitt(url)y | Retweetist | Tweetmeme | Tweetlists
-
TweetBeep: Reputation
Management | Keyword Research | Competition Analysis
-
TweetLater: Automate
Twitter
-
How to Shorten and
Measure your URLs
-
Monetizing Twitter
Facebook – as a Social
Media Marketing Tool
-
Social Networking
Sites: Facebook | MySpace | LinkedIn
-
Setting up Facebook
and Privacy
-
What Can You Do With
Facebook?
-
Photo Album | Events |
The Wall and Notes | Chat | Groups and Fan Pages
-
Why does Facebook
matter to Marketers?
-
Facebook Benefits:
Customer Interaction | Reputation Management | Customer
Acquisition | Drive Traffic | Branding
-
Facebook Fan Pages
-
Group Pages vs. Fan
Pages - Which one should you use?
-
Benefits of Facebook
Pages
-
Facebook Pages - what
can you do?
-
Facebook Marketing
-
How to promote your
Facebook page?
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Engagement and
Conversation
-
Being Found in Real
Time Search
Google Buzz
LinkedIn - Build your
SEM Network
-
What is LinkedIn?
-
LinkedIn Answers
-
LinkedIn Groups
Duration: 6 Hours | Fee: AED 1,250 per participant
Currently, we are offering
Social Media Marketing training courses in Dubai, Sharjah and
Abu Dhabi only. However, we can organize in-house
(on-site) training courses in Muscat,
Doha, Riyadh, Bahrain, Kuwait or
anywhere in Middle East. For more details please
contact us. |
