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5de. Keyword in Page Contents &
H1, H2 and H3 (Heading)

·         Your keywords should appear at a ratio of once every 20 words.

·         If you do not have much text in your web page, ensure you have it displayed at least once.

·         Most relevant keywords should be near the beginning of the content (body) and also in large fonts.

·         Use your targeted phrases in paragraph headings and in the beginning paragraphs.

·         Don't use techniques such as keyword stuffing or invisible text.

·         Place your most relevant keywords in H1 tag, secondary keywords in H2 and H3 tags.

 Keyword Font Styles

·         Your keywords should be placed in tags which will emphasize the keywords such as Strong, Bold, Italic or Underline styles and even in larger fonts.

 Image ALT Tags

·         Images should be described using ALT tags. You should use ALT tag to describe the images; not to list your keywords.

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