2014: SEO Basics + Google’s 200 Ranking Factors
by Najam Ahmed
Google Certified Professional, Digital Marketing Consultant & Trainer
@ SEO International (a division of Al Wafaa Group), a Google Partner firm
I believe you’re familiar with the term ‘SEO‘ that stands for ‘Search Engine Optimization‘. For those who have no idea about it, SEO is a practice of maximizing the targeted traffic to your online content, website, blog, videos, and/or social channels through organic search results, especially from Google.
Google follows a set of rules called ‘search engine algorithm‘ to measure of the importance and relevance of a website. Google considers 200+ factors in their algorithm to rank web pages and show you the most relevant results.
In my SEO training sessions that I conduct here in Dubai and Sharjah, I normally focus on 21 SEO factors and tips that every website owner, designer and blogger need to know! Even, as a company owner, you need to know these things so if you’re planning to outsource it to some SEO agency or consultants; they will not be able to misguide you and you will be spending your money wisely.
Here are some most important sources from where you can learn more about SEO: