3-Day Digital Marketing Course [Classroom-based]
October 9, 2021 2023-04-01 5:013-Day Digital Marketing Course [Classroom-based]
3-Day Digital Marketing Course [Classroom-based]
Explore digital marketing concepts, strategies, tips, tools and implementation, in detail, with this comprehensive, classroom-based digital marketing training program.
The course provides a detailed understanding of planning a website, online marketing, search engine optimization (SEO), Google My Business, Google Ads campaigns, tracking the results using Google Analytics, content marketing, social media marketing and advertising, and integrating digital marketing with traditional marketing.
Learn the essentials of building an effective digital marketing strategy and its practical implementation with real-world examples over 3 days with Najam Ahmed, a certified instructor with 20 years of experience in the field.
5-Day Digital Marketing Course [Online over Zoom]
If you're interested in attending an Online Digital Marketing Course over Zoom, we also offer a 5-Day, Online Digital Marketing Course.
Course Topics with Learning Outcome
- Digital Marketing 101 | an overview about all the platforms covered by the umbrella term i.e. ‘Digital Marketing’
- SEO – Search Engine Optimization | Understanding 21 practical SEO strategies to bring your website on top of Google search results with practical examples
- YouTube SEO | Improving your YouTube videos’ visibility online
- Google Ads – Search & Display Advertising Campaigns | A step-by-step practical approach for launching, monitoring and optimizing your Google Ads campaigns.
- Google My Business | Connecting your business with local customers by optimizing Google My Business/Google Maps listings
- Content Marketing | an Inbound Marketing Concepts and its Implementation
- Social Media Marketing | Developing a social media marketing strategy using Blogs, Facebook, Twitter, LinkedIn, Instagram and many other tips and tools.
- Social Media Advertising | How to effectively create Facebook, Instagram and LinkedIn Paid Advertising campaigns
- Google Analytics | Tracking your success and improving your campaigns’ performance by tracking the results
Schedule, Timings, Locations and Course Fee
- January 25 - 27, 2022
- March 15 - 17, 2022
- 9 am to 4 pm | Dubai Time [GMT +4]
- Address Hotel, Dubai Marina
- Standard Course Fee: AED2,890
- 15% Discounted Fee: AED2,450 (Offer is valid till 4 pm, Thursday, December 30, 2021)
- Pay Online
Offer Expires in:
Days
Hours
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Who has already attended our training sessions?
By the grace of Almighty Allah SWT, more than 10,000 people have already been trained in Dubai, Abu Dhabi, UAE, Saudi Arabia and across GCC since February 2010 by Najam Ahmed, Digital Marketing Strategist, at SEO International, a division of Al Wafaa Group.
The following companies have already sent their delegates in our previous training sessions or have invited us to conduct in-house training sessions:
- Dubai World Trade Center
- International Data Corporation (IDC) – MEA
- EPOC Messe Frankfurt GmbH
- Dubai Media Incorporated
- Gulf News
- Khaleej Times
- Okaz Organization
- Manipal University
- Dubai Physiotherapy & Family Medicine Clinic
- Westminster Ortho Med Clinic
- American Wellness Center
- and many more: https://seointl.net/about-us/our-valued-clients/
Read our customers' reviews here:
Simona Kulisevaite
2 years ago
Great course that provides concise, practical lessons on various topics such as social media advertising, SEO, and content marketing.
beghin devadhas
2 years ago
Anjali Talcherkar, Ph.D.
2 years ago
I had a great experience taking Najam's 5-day SEO, AI & Content Marketing Masterclass. He provided helpful information that I would have not have discovered on my own. I was impressed with his knowledge of AI tools and tricks of the "digital marketing" trade. I highly recommend this course to anyone looking to enhance your marketing skills or simply understand more about this burgeoning field. I hope to continue learning as this masterclass definitely sparked my curiosity! Thank You 🙏🏼
Aysha Al Shamsi
3 years ago
The digital marketing + AI course was really usful , I recommend it for every one interested .. Najam was helpful and generous with the knowledge
Afia Khan
3 years ago
I recently attended the Digital Marketing training and it was a very engaging and enjoyable experience. The course covered different topics and also gained a hands-on approach that helped me apply what I learned, and I left with the confidence to execute digital marketing strategies effectively. The best thing about Najam is that he provides post training support as well and responds to all the queries even after the training has ended.
soha behzad
3 years ago
I was attended to Mr.Najam SEO classes, it was very usefull for me and my eyes opened to new world And Mr.Najam knowlege and experience is very good in this field and helped me so much for finding my way. Thank you so much Mr.Najam
Jestony Meguiso
3 years ago
Was a great experienced and learning when we attend the Digital Marketing course for 5 days. Sir Najam was really a great mentor.
Dalton _
3 years ago
Saghi Helmi
3 years ago
This is must do course for any business owner. After having bad experiences with marketing agencies in the past and throwing away money for no reason Najam’s course opened my eye and made me feel confident enough to take over our SEO and Ads and pinpoint why I never saw any results with my other marketing people. I recommend him highly, everything is broken down into easy to understand and implement strategies. Amazing!
Sarmad Hyder
3 years ago
This was my second time experience with SEO and with our trainer Mr. Najam Ahmed..and as the first one did, this experience as well left better informed, better equipped and an advisor beyond the course or agenda of this training who helps and guides us in this ever adventurous world of digital marketing running with an AI engine at its core.. Many thanks to him for arranging this and helping my team at Bold comms
MI RAZA
3 years ago
Was a such great experience and excellent course, we learned so much about Digital and AI, google ads etc. Najam explained everything very detailed and we understood the process, i recommend SEO international if you want to learn and be an expert on digital marketing and social media.
I came from Texas U.S.A
Thank you so much Najam
We’ll see you soon!
Cristina Saravia.
I came from Texas U.S.A
Thank you so much Najam
We’ll see you soon!
Cristina Saravia.
Rakesh Raju
4 years ago
Being a beginner, this 5 day course was an eye opener for me. It has provided very insightful understanding of several key topics in the Digital marketing domain.
Mr Najam is an extraordinary teacher with great analytical training skills that keeps you glued throughout the course. After completion of the course, one would feel really empowered at having gained a great wealth of knowledge..
Mr Najam is an extraordinary teacher with great analytical training skills that keeps you glued throughout the course. After completion of the course, one would feel really empowered at having gained a great wealth of knowledge..
Amina Abbas
4 years ago
It is amazing course, I really get to know to much from Mr Najim , I advise everyone to get this experience, you will know a lot of information and you will enjoy in the classroom
Suwanna Mayeux
4 years ago
Najam’s digital marketing course has given me a valuable knowledge I need to venture into the digital marketing world. I have learnt so much during 4 days online session. His course is well structured, interesting and easy to follow even for someone who has little knowledge about digital marketing. He is a true teacher, always willing to help, give advices and answer all your questions. Thank you Najam for all your support.
Dr Anisa Patel Shaikh
4 years ago
Najam is very knowledgeable and gives honest and practical information about digital marketing. He walks the talk and only teaches concepts that he has actually tried on his clients. Immense knowledge sharing over 4 days . Big thank you ! He is also very humble and down to earth human being .
Overall great teacher and highly recommended 👍
Overall great teacher and highly recommended 👍
Diliara Nammas
4 years ago
I want to thank Mr. Najam Ahmed for his professional approach in teaching digital marketing and for motivating me to continue learning on my own and achieve my goals! Recommend !
Dimple Menezes
5 years ago
Attending Najam's classes is a great insight to the Digital Marketing world. He is constantly updating his offerings as per the changing trends in the SEO and Digital scenario. With real-life cases, a personalized approach and immense learning materials, I would recommend his 5-Day Digital Marketing Course [1-on-1, Online over Zoom) to anyone who wants to stay abreast with Key Digital Marketing Skills.
Fatena Fakhreddine
5 years ago
I was very lucky to meet Najam and learn from his experience. He is very knowledgeable and professional about all aspects in digital media.
Ronita Bhattacharjee
5 years ago
Fantastic learning experience, extremely comprehensive content and resources provided. The team found the course valuable and are now implementing the tools, techniques and analytics .
Patricia Ednalaga
5 years ago
Mr. Najam is a great Mentor, I’ve learned a lot from him.
Also, he is selfless teacher I’ve known. He wants to share all his knowledge on every student he had.
I hope that this company will strive more into success.
Also, he is selfless teacher I’ve known. He wants to share all his knowledge on every student he had.
I hope that this company will strive more into success.
Sheila Manek
5 years ago
This was a very well informed and useful course that I attended with SEO International. Anyone who is looking to brush their digital marketing skills, this one is for you! Thanks Najam, for the wonderful sessions and imparting useful knowledge. Much appreciated.
nada daher
5 years ago
Najam is a very professional tutor. He has really put all his knowledge in the course he gave. I highly recommend taking the courses and checking all the information on the website blog.
Ali Mossarah
5 years ago
A great place to know more about Digital Marketing in general. They also offer 1-on-1 sessions that focuses on tailored events.
Zeina Alkoukou
5 years ago
One of the most valuable courses from a Google Partner Expert! Thanks dear Najam...
Maria Enaje
6 years ago
I took the 5-day online course and it was very informative. I learned a lot about digital marketing within a short period of time. Najam was very helpful with any queries and provided all the relevant data, templates and samples.
swapnali Joshi
6 years ago
Thank You so much Najam, for the amazingly insightful sessions. It's unbelievable the kind of data you have shared and yes this is just the beginning there is a lot to learn. Now i know have a good mentor to support throughout.
M. Raouf
6 years ago
had the 3 day course eventually don't waste your time searching for the best tutor. Najam is a truly dedicated and very helpful I really recommend him
senda guesmi
6 years ago
Great content. Najam was very helpful and customized the course in a way that helped me a lot. I recommend this course to anyone looking to learn or improve their digital marketing knowledge and skills.
Ali S. Ali
6 years ago
The course was very good and the instructor was extremely knowledgeable and informative. Some great tips and links provided which can help someone to venture into the world of digital marketing.
Who should attend this digital marketing course?
This course has been designed for those who want to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online marketing tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.
Anyone involved in marketing and advertising campaigns and want to get the best results for their marketing budget, including sales and marketing staff, digital marketers and social media managers.
Also, people who are involved in the design, performance or online marketing of a web site including web designers, content writers, as well as students and non-specialists who want to pursue a career in digital marketing.
Benefits to you and your company
Costly mistakes and inefficiencies will be reduced through following best practice approaches across the different aspects of digital media. A more coherent, customer-centric planned approach to digital marketing will be developed focusing on priorities which will give the best returns.
Are you sure your marketing budget is well spent? This 3-day, classroom-based, digital marketing course will help you answer this question, optimize your campaigns, avoid costly mistakes and teach you how to take advantage of modern-day digital marketing strategies and best practices for a much better ROI.
Najam Ahmed is the course instructor who has more than twenty years’ experience in providing online marketing consultation and digital marketing related courses (including SEO, Google Ads, Google Analytics, Content Marketing, and Social Media Marketing). He has helped more than 3,500 businesses in Dubai, UAE, Saudi Arabia, and across the GCC.
Complete Course Outline
A brief overview of digital marketing and all relevant set of activities that digital marketing covers:
- What is digital marketing?
- Why should we focus on digital marketing?
- Understanding Search Marketing including:
- Google Ads
- Google My Business
- SEO
- Understanding Display Advertising
- Contextual
- Targeted
- Remarketing/Retargeting
- What is Content Marketing?
- Understanding Social Media Marketing
- Understanding Lead Generation and Email Marketing
- Video Marketing
- Responsive Mobile Design
- Understanding Google Analytics
- What is SEO?
- Why do we need SEO?
- Understanding Google’s Search Algorithms
- Does SEO really take time to get results?
- How Google Search works?
- 21 SEO Strategies that every website owner, designer, blogger and content writer need to know!
- Keyword Research
- Creating Content Hierarchy with examples
- Brainstorming – Think and discuss them!
- Google Suggest
- People also ask
- Related Searches
- Google Keyword Planner
- Keyword Tools
- Google Trends – Finding Search Trends | Most Searched Terms
- How to translate keywords?
- Organizing the keywords
- Writing Headlines (Page Titles) with examples
- Writing Summary (META Descriptions) with examples
- META Keywords are no more!
- Yoast SEO Plugin
- CTR matters!
- Optimizing Page Content and Content Formatting with examples
- SEO for Images
- Structuring the Content
- SEO-friendly Domain Name
- SEO-friendly URL Structure
- Plan your Site’s Hierarchy
- Breadcrumb Navigation
- Internal Linking and Site Navigation
- Understanding Google Index and Crawling
- Localized SEO
- Location visibility in the content
- Verified Google My Business and its optimization
- Google Reviews
- Localized Domain
- Website Speed Matters – exploring Google PageSpeed Insights
- Understanding Backlinks – the latest trends
- Improving your website using Google Search Console
- Who is linking to you? Fixing bad links
- Checking Domain’s Authority – Mozbar
- Checking your Competitors’ backlinks – Ahrefs.com | UberSuggest
- Tips to Acquire Natural Backlinks
- 4 Modern-Day Alternatives to Link Building
- Social Sharing
- Links from YouTube Videos
- SEO & PR
- Users’ Engagement
- Links to Related Stories, Blog Posts, Products/Services
- Enable Social Sharing
- Embedding videos
- Enabling Site Search feature
- Enable Live Chat / WhatsApp feature
- Bounce Rate & Visit Duration
- Importance of having a Self-hosted Blog
- Blended SEO
- Bonus Tips
- Google Analytics
- Website Backup
- SSL Certificate
- Website Security
- Improving Old Content
- Voice Search
- 301 Redirects
- Fake Followers / Fake Backlinks
- Google Webmaster Guidelines
- Google Official SEO Guides
- Google’s 200 Ranking Factors by Brian Dean
- The Central Idea
- Keyword Research
- Write SEO-friendly title and description
- Understanding Tags and Hashtags
- Linking back to the main/relevant content
- Transcribe your videos – your words will be indexed by Google and will help your rankings
- Embed the videos within the website/blog
- Verify your account without the need for a postcard or PO Box number
- Adding photos, videos, and more content
- Keep your customers coming back with your regular updates using Posts feature
- Engaging your customers online, and build customer loyalty by responding to their reviews and questions
- Understanding Insights
- Optimizing Google Business profile – so, your business stands out, gets more exposure and bring a lot more traffic to your website
- Understanding Google Networks [Search & Display]
- Keyword Research – how to choose the right keywords to advertise?
- Creating Content Hierarchy first!
- Brainstorming – Think and discuss them!
- Google Suggest
- Related Searches
- Google Keyword Planner
- Keyword Tools
- Know your Competitors’ Keywords using SEMRush
- Keywords Matching Options – Broad, Phrase, Exact, and Broad Match Modifier
- Understanding Negative Keywords
- Organizing and Grouping the Keywords – Ad Grouping
- Understanding the Quality Score
- Setting up Google Ads Campaigns – that avails high ranking at low cost
- Google Ads Account Structure
- Campaign Setup procedure
- Ads and Ad Groups
- Organizing Ad Groups
- Creating Effective Ads
- Optimizing Landing Pages
- Bid Management
- Negative Keywords
- Analytics – Measure and fine-tune
- Google Display and Remarketing Campaigns – Overview
- YouTube Video Ad Campaigns
- Google Ads’ Glossary
- Google Digital Garage Certification
- Google Skillshop – Google Certification Program
Google Analytics training course provides you with techniques to get the best possible return on the investment you have already made in your website design, search engine optimization, marketing, and advertising campaigns. This training covers the following topics:
- Getting Started with Google Analytics
- Understanding Dashboards – Real-time | Audience | Acquisition | Traffic Source | Content | Conversions
- Taking decisions based on Analytics Reporting
- Audience Reports
- Overview
- Geo
- Language
- Technology
- Mobile
- Demographics
- Interests
- Behavior
- Comparing, Exporting, and Scheduling Reports
- Real-time Report
- Acquisition Reports – How do visitors find my website? Am I creating effective content? How does this impact my bottom line?
- All Traffic – Source/Medium
- Campaigns – Tracking other online marketing campaigns’ performance using UTMs (Google’s Campaign URL Builder)
- Google Ads – Tracking Google Ads campaigns’ performance and optimization (after connecting Google Analytics with Google Ads)
- Search Console – Tracking SEO-based Traffic and Keywords (after integrating Google Analytics with Google Search Console)
- Social – Tracking Social Media Traffic
- Behavior Reports
- Site Content
- Site Search
- Audience Reports
- Defining Business Goals and Objectives [Conversions] | Measuring your Site’s ROI
- Insights – Ask Google Analytics Intelligence
- Heatmap – CrazyEgg – a brief overview
- Google Tag Manager – a brief overview
- Google Analytics Academy
- Importance of Self-hosted Blogging – Tips & Tools
- Ideas for Content Marketing
- Content Types
- Content Repurposing
- Content Curation
- CTAs
- Know Your Customers – your best content ideas
will come straight from your customers. - Inbound Marketing Methodology with the examples
- Sharing useful tips
- FAQs – Explore your ‘Sent’ folder
- Branded Keywords List
- How-to guides
- Answerthepublic.com – Answer relevant Questions that people already searching
- PostPlanner – finding relevant content easily – to share with your prospects
- BuzzSumo – Find Trending & Most Shared Content
- Pocket | Read Aloud
- Content Calendar
- What is social media marketing?
- Why people use social media?
- Digital 2020 – Global Digital Overview
- Social Media Marketing Strategy
- Setting up Social Media Goals
- Be Selective. Start Slow!
- Find out where your targeted people connect
- Popular Social Media Networks
- KnowEm | Namechk – Check Social Media Username Availability
- Optimizing your social media network profiles
- Factors that increase your organic reach
- Social Media Listening & Monitoring | Knowing your Audience
- Google Alerts – Monitoring your brands, competitions, and industry trends using
- TweetDeck – a monitoring tool similar to Google Alerts for Twitter
- Hashtags – Best Practices & Tools
- How Often to Post on Social Media?
- When your Fans are Online!
- Best Time to Post on Social Media
- Manage and automate your social media postings using Buffer/HootSuite
- Share Content. Drive Traffic. Snip.ly
- Canva.com – creating stunning designs yourself!
- Roylty-free images, videos
- Promo – Stunning Marketing Videos
- The 80/20 Rule – Develop trust before you sell
- How to avoid looking clueless on social media?
- How to find social media influencers?
- Respond quickly!
- Daily Social Media Plan for small-businesses
- Measuring Success | Analytics | Bounce Rate | Conversions
- Tracking emails
- Viral Marketing Examples
Facebook / Instagram / LinkedIn Advertising
- Boosting a Post
- Facebook/Instagram Advertising using Facebook Ads Manager
- Text Overlay Tool
- Avoid buying fake social media followers
- Remarketing/Retargeting using Facebook Custom Audiences
- LinkedIn Advertising: Text Ads | Sponsored Content
We also guide and assist you to get certified directly by some internationally–recognized companies like Google, Hubspot, HootSuite, Facebook, and more by completing their relevant exams at no extra cost.
Digital Marketing Certifications
We, as a Google Partner firm, issue a certificate of completion at the end of this 3-day, classroom-based, Digital Marketing Course.
We also guide and assist you to get certified directly by some internationally–recognized companies like Google, Hubspot, HootSuite, Facebook, and more by completing their relevant exams at no extra cost.
Course Title
3-Day Digital Marketing & Social Media for Business Course
Day 1: Digital Marketing 101 & SEO (Search Engine Optimization)
Day 2: Google Ads & Google Analytics
Day 3: Content & Social Media Marketing – Strategy, Tips & Tools
Venue: Address Hotel, Dubai Marina
Course Outline
- Digital Marketing Overview
- SEO – Search Engine Optimization
- Google Ads – Search Marketing Campaigns
- Google My Business – Connecting your business with local customers
- Inbound Digital Marketing Concepts and Implementation
- Content Marketing
- Social Media Marketing – Strategy | Blogs | Facebook | Twitter | LinkedIn | Instagram
- Video Marketing – YouTube
- Facebook, Instagram & LinkedIn Advertising
- Google Analytics – Tracking your success
- Explore complete course outline here.
Discounted Price
AED 2,450 for All 3 Days (or AED 850 for 1 Day)
The cost also covers the following:
- Flash Drive containing Course Material – Presentation and PDFs
- Valet Parking facility
- WiFi Internet access
- Buffet Lunch at Mazina Restaurant, Address Dubai Marina + 2 Coffee breaks with snacks
- Certificate of Completion + Guidance towards Google, Hubspot, and HootSuite Certifications
Enroll Today!
Please submit the following information to enroll for this online/live digital marketing course, or send an email to najam@seointl.net:
