Digital Marketing Certifications & Online Academies

• Posted on January 11, 2018
• by Najam Ahmed
• in Digital Marketing, Digital Marketing Certifications
• No Comments.

Last Updated on July 3, 2019

[Dubai, UAE – 2019] Free Digital Marketing Certifications by Google and Hubspot

Do you want to be a certified Digital Marketing expert? I have compiled a list of credible digital marketing certification programs and few online academies that offer quality training and most of these courses and certifications are available for free:

Hubspot Certifications by Hubspot Academy

Stay up-to-date on the latest marketing and sales techniques, boost your resume, and join 120,000+ certified professionals who are transforming the way the world does business. Hubspot Academy offers many certifications and training courses including the following:

• Inbound Certification
• Content Marketing Certification
• Inbound Sales Certification
• Email Marketing Certification
• Growth-driven Design Certification
• More…

Google AdWords Certifications

The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising.

You need to pass 2 of the AdWords certification assessments to become an AdWords certified professional — the AdWords Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising.

Available AdWords Certification Assessments:

• AdWords Fundamentals
• Search Advertising
• Display Advertising
• Mobile Advertising
• Video Advertising
• Shopping Advertising

Google Academy for Ads

Academy for Ads is a Google training program that you can use to grow your advertising skills. It’s for anyone who uses Google ads, like AdWords, or DoubleClick. When you sign up, you’ll be able to access Google online courses any time from any device.

Check out an introduction video for a quick start:

Google Analytics Academy

Learn analytics with free online courses | Google Analytics Academy helps you learn about Google’s measurement tools so that you can grow your business through intelligent data collection and analysis. This academy offers 4 free courses from basics to advanced levels:

• Google Analytics for Beginners
• Advanced Google Analytics
• E-commerce Analytics
• Google Tag Manager Fundamentals

Search Engine Optimization (SEO) Starter Guide by Google

Google Webmaster Academy has been replaced by this SEO guide, a one-page, print-friendly guide to optimizing your website for search engines.

Google Digital Garage

Learn Online Marketing through free training courses by Google. Get new skills for a digital world. Grow your career or business at your own pace, with flexible and personalized training courses designed to build your confidence and help you thrive. Discover tools to make your business succeed, Improve your interview skills and Prepare for the career you want.

Facebook Blueprint

With more than 90 eLearning courses, Facebook Blueprint helps you learn the skills to move your business forward. Get the best from your Facebook Ads with Facebook training courses and certifications.

Twitter Flight School

Twitter Flight School turns knowledge into know-how through personalized learning experiences designed to elevate the skills needed for ideation & integration of Twitter ad-products into your media mix. This online training program is designed to help media agencies and advertisers make the most of marketing on Twitter.

HootSuite’s Social Media Certifications

HootSuite offers Industry-recognized certification that demonstrates your expertise with the essential elements of social marketing to clients and employers. A permanent online certificate to showcase your digital expertise and share your credentials across your online profiles. Here’s a list of some certifications that can be acquired by preparing for the same and then passing relevant exams:

• HootSuite Platform Certification
• HootSuite Social Marketing Certification
• Advanced Social Strategy Certification from Newhouse School
• Social for Health Care Certification from Mayo Clinic
• Advanced Social Advertising
• Social Selling Certification

Marketing School with Neil Patel & Eric Siu

Marketing School brings you 10 minutes of actionable marketing advice every single day. Get the right tips to take your business to the next level and get to work right away.

Digital Marketing Learning Paths by LinkedIn Learning

LinkedIn Learning has come up with the following 4 learning paths to:

• Become a Digital Marketer
• Become a Content Marketer
• Become an Online Marketing Manager
• Become an SEO Expert

LinkedIn Recruiter Certification

It’s not a digital marketing certification; however, as I have discussed Google, Facebook, Twitter certifications so I thought to include it as well. You can become a LinkedIn Certified Professional. Recruiter certification shows that you’re an expert in candidate recruitment using LinkedIn Recruiter.

What do you think? Which of these certifications you already have? Which one are you going to try next? Do you know some other websites that offer online certifications? Please share your thoughts in the comments!

Many thanks and kind regards,

Najam Ahmed
Digital Marketing Strategist
SEO International – a division of Al Wafaa Group