Explore digital marketing concepts, strategies, tips, tools and implementation, in detail, with this comprehensive digital marketing training program.

The course provides a detailed understanding of planning a website, website marketing, search engine optimization (SEO), content marketing, Google Ads campaigns, tracking the results using Google Analytics, social media marketing and advertising, and integrating digital marketing with traditional marketing.

Learn the essentials of building an effective digital marketing campaign over 3 days, from a certified instructor with 20 years of experience in the field.

Course Title

3-Day Digital Marketing & Social Media for Business Course

Day 1: Digital Marketing 101 & SEO (Search Engine Optimization) 
Day 2: Google Ads & Google Analytics
Day 3: Content & Social Media Marketing – Strategy, Tips & Tools

Schedule

Here is the schedule for upcoming training programs:

• Weekend Program: April 4, 11 & 18, 2020
• Weekdays Program: April 19 – 21, 2020

Timings

9:30am – 4:00pm (for All 3 Days)

Venue

Address Hotel, Dubai Marina

Course Outline

• Digital Marketing Overview
• SEO – Search Engine Optimization
• Google Ads – Search Marketing Campaigns
• Google My Business – Connecting your business with local customers
• Inbound Digital Marketing Concepts and Implementation
• Content Marketing
• Social Media Marketing – Strategy | Blogs | Facebook | Twitter | LinkedIn | Instagram
• Video Marketing – YouTube
• Facebook, Instagram & LinkedIn Advertising
• Google Analytics – Tracking your success
• Explore complete course outline here.

Who has already attended our training sessions?

By the grace of Almighty Allah SWT, more than 10,000 people have already been trained in Dubai, Abu Dhabi, UAE, Saudi Arabia and across GCC since February 2010 by Najam Ahmed, Digital Marketing Strategist, at SEO International, a division of Al Wafaa Group.

The following companies have already sent their delegates in our previous training sessions or have invited us to conduct in-house training sessions:

• Dubai World Trade Center
• EPOC Messe Frankfurt GmbH
• Dubai Media Incorporated
• Gulf News
• Khaleej Times
• Okaz Organization
• Manipal University
• Dubai Women’s College
• InfoFort
• eHDF
• UAE Exchange
• and many more: https://www.seointl.net/about-us/our-valued-clients/

Pricing & Discounts

31% Discount Offer (valid till 4 pm, Thursday, March 26, 2020)

AED 2,890 for All 3 Days (or AED975 for 1 Day)
Note: Pricing mentioned above already includes 5% VAT

Regular Price

AED 4,200 for All 3 Days (or AED 1,575 for 1 Day)

The cost also covers the following:

• Flash Drive containing Course Material – Presentation and PDFs
• Valet Parking facility
• WiFi Internet access
• Buffet Lunch at Mazina Restaurant, Address Dubai Marina + 2 Coffee breaks with snacks
• Certificate of Completion + Guidance towards Google, Hubspot, and HootSuite Certifications

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Overview

Understand the fundamentals and key elements of building effective digital and social media marketing campaigns. Learn the strategies, tips, and tools about SEO, PPC, social media, inbound, content, and digital marketing at 3-day Inbound, Content Social & Digital Marketing Training workshop conducted by SEO International (a division of Al Wafaa Group), a Google Partner firm, based in Dubai, UAE. Digital marketing has no boundaries. It encompasses devices such as smartphones, tablets, laptops, game consoles, televisions, digital billboards, and media such as social media, SEO (search engine optimization), videos, content, email and lots more.

This 3-day workshop gives an overview + intermediate knowledge of Digital Marketing, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns and integrating digital marketing with traditional marketing.

This course is for anyone (marketers, managers, and individuals) who wants to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.

Learning outcomes

• Create and/or improve a strategy for measuring and improving digital media effectiveness
• Review current approaches and identify areas for improving performance
• Search engine optimization (SEO), pay per click (PPC) marketing including Google AdWords, LinkedIn Ads, and Facebook Ads
• Social media including Facebook, Twitter, blogging, etc.
• Online advertising including ad networks and behavioral targeting
• Site content and copy
• Digital Marketing Strategy and Planning

Delivery style

Covering best practice and using case studies and practical examples throughout, the course offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout so that the material covered can be implemented immediately.

What are participants’ reviews about this course?

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Benefits to you and your company

Costly mistakes and inefficiencies will be reduced through following best practice approaches across the different aspects of digital media. A more coherent, customer-centric planned approach to digital marketing will be developed focusing on priorities which will give the best returns.

Are you sure your marketing budget is well spent? This 3-day digital marketing course will help you answer this question, optimize your campaigns, avoid costly mistakes and teach you how to take advantage of modern-day digital marketing strategies and best practices for a much better ROI.

Who should attend?

This course has been designed for those who want to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online marketing tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.

Anyone involved in marketing and advertising campaigns and want to get the best results for their marketing budget, including sales and marketing staff, digital marketers and social media managers.

Also, people who are involved in the design, performance or online marketing of a web site including web designers, content writers, as well as students and non-specialists who want to pursue a career in digital marketing.

Digital Marketing Certifications

We, as a Google Partner firm, issue a certificate of completion at the end of this 3-day digital marketing course like the following:

We also guide and assist you to get certified directly by some internationally recognized companies like Google, Hubspot, HootSuite, Facebook, and more by completing their relevant exams at no extra cost. 

Find some more details about such certifications here and here.

Register Today!

To register for this 3-day course, kindly send us a confirmation email at najam@seointl.net with your full name, contact details and dates you prefer or fill in the following form: