Google Analytics training course provides you with techniques to get the best possible return on the investment you have already made in your website design, search engine optimization, marketing, and advertising campaigns. This training covers the following topics:
- Getting Started with Google Analytics
- Understanding Dashboards – Real-time | Audience | Acquisition | Traffic Source | Content | Conversions
- Taking decisions based on Analytics Reporting
- Audience Reports
- Overview
- Geo
- Language
- Technology
- Mobile
- Demographics
- Interests
- Behavior
- Comparing, Exporting, and Scheduling Reports
- Real-time Report
- Acquisition Reports – How do visitors find my website? Am I creating effective content? How does this impact my bottom line?
- All Traffic – Source/Medium
- Campaigns – Tracking other online marketing campaigns’ performance using UTMs (Google’s Campaign URL Builder)
- Google Ads – Tracking Google Ads campaigns’ performance and optimization (after connecting Google Analytics with Google Ads)
- Search Console – Tracking SEO-based Traffic and Keywords (after integrating Google Analytics with Google Search Console)
- Social – Tracking Social Media Traffic
- Behavior Reports
- Defining Business Goals and Objectives [Conversions] | Measuring your Site’s ROI
- Insights – Ask Google Analytics Intelligence
- Heatmap – CrazyEgg – a brief overview
- Google Tag Manager – a brief overview
- Google Analytics Academy