3-Day Digital Marketing Course [Classroom-based]

Explore digital marketing concepts, strategies, tips, tools and implementation, in detail, with this comprehensive, classroom-based digital marketing training program.

The course provides a detailed understanding of planning a website, online marketing, search engine optimization (SEO), Google My Business, Google Ads campaigns, tracking the results using Google Analytics, content marketing, social media marketing and advertising, and integrating digital marketing with traditional marketing.

Learn the essentials of building an effective digital marketing strategy and its practical implementation with real-world examples over 3 days with Najam Ahmed, a certified instructor with 20 years of experience in the field.

5-Day Digital Marketing Course [Online over Zoom]

If you're interested in attending an Online Digital Marketing Course over Zoom, we also offer a 5-Day, Online Digital Marketing Course.

Course Topics with Learning Outcome

Digital Marketing 101 | an overview about all the platforms covered by the umbrella term i.e. ‘Digital Marketing’
SEO – Search Engine Optimization | Understanding 21 practical SEO strategies to bring your website on top of Google search results with practical examples
YouTube SEO | Improving your YouTube videos’ visibility online
Google Ads – Search & Display Advertising Campaigns | A step-by-step practical approach for launching, monitoring and optimizing your Google Ads campaigns.
Google My Business | Connecting your business with local customers by optimizing Google My Business/Google Maps listings
Content Marketing | an Inbound Marketing Concepts and its Implementation
Social Media Marketing | Developing a social media marketing strategy using Blogs, Facebook, Twitter, LinkedIn, Instagram and many other tips and tools.
Social Media Advertising | How to effectively create Facebook, Instagram and LinkedIn Paid Advertising campaigns
Google Analytics | Tracking your success and improving your campaigns’ performance by tracking the results

Schedule, Timings, Locations and Course Fee

December 14 - 16, 2021
January 25 - 27, 2022
March 15 - 17, 2022
9 am to 4 pm | Dubai Time [GMT +4]
Address Hotel, Dubai Marina
Standard Course Fee: AED2,890
15% Discounted Fee: AED2,450 (Offer is valid till 4 pm, Thursday, December 9, 2021)
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Who has already attended our training sessions?

By the grace of Almighty Allah SWT, more than 10,000 people have already been trained in Dubai, Abu Dhabi, UAE, Saudi Arabia and across GCC since February 2010 by Najam Ahmed, Digital Marketing Strategist, at SEO International, a division of Al Wafaa Group.

The following companies have already sent their delegates in our previous training sessions or have invited us to conduct in-house training sessions:

Read our customers' reviews here:

SEO International - Digital Marketing Courses

4.9

Based on 80 reviews

Dimple Menezes

13:25 31 Aug 21

Attending Najam's classes is a great insight to the Digital Marketing world. He is constantly updating his offerings as per the changing trends in the SEO and Digital scenario. With real-life cases, a personalized approach and immense learning materials, I would recommend his 5-Day Digital Marketing Course [1-on-1, Online over Zoom) to anyone who wants to stay abreast with Key Digital Marketing Skills.

Fatena Fakhreddine

06:21 30 Aug 21

I was very lucky to meet Najam and learn from his experience. He is very knowledgeable and professional about all aspects in digital media.

Ronita Bhattacharjee

11:55 16 Aug 21

Fantastic learning experience, extremely comprehensive content and resources provided. The team found the course valuable and are now implementing the tools, techniques and analytics .

Patricia Ednalaga

06:17 27 Jul 21

Mr. Najam is a great Mentor, I’ve learned a lot from him.Also, he is selfless teacher I’ve known. He wants to share all his knowledge on every student he had.I hope that this company will strive more into success.

Sheila Manek

12:31 25 Jul 21

This was a very well informed and useful course that I attended with SEO International. Anyone who is looking to brush their digital marketing skills, this one is for you! Thanks Najam, for the wonderful sessions and imparting useful knowledge. Much appreciated.

nada daher

17:43 10 Mar 21

Najam is a very professional tutor. He has really put all his knowledge in the course he gave. I highly recommend taking the courses and checking all the information on the website blog.

Ali Mossarah

17:41 10 Mar 21

A great place to know more about Digital Marketing in general. They also offer 1-on-1 sessions that focuses on tailored events.

Zeina Alkoukou

10:56 16 Feb 21

One of the most valuable courses from a Google Partner Expert! Thanks dear Najam...

Maria Enaje

07:11 24 Jan 21

I took the 5-day online course and it was very informative. I learned a lot about digital marketing within a short period of time. Najam was very helpful with any queries and provided all the relevant data, templates and samples.

swapnali Joshi

06:43 16 Jan 21

Thank You so much Najam, for the amazingly insightful sessions. It's unbelievable the kind of data you have shared and yes this is just the beginning there is a lot to learn. Now i know have a good mentor to support throughout.

M. Raouf

12:40 21 Nov 20

had the 3 day course eventually don't waste your time searching for the best tutor. Najam is a truly dedicated and very helpful I really recommend him

senda guesmi

13:20 14 Nov 20

Great content. Najam was very helpful and customized the course in a way that helped me a lot. I recommend this course to anyone looking to learn or improve their digital marketing knowledge and skills.

Ali S. Ali

08:40 01 Nov 20

The course was very good and the instructor was extremely knowledgeable and informative. Some great tips and links provided which can help someone to venture into the world of digital marketing.

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Who should attend this digital marketing course?

This course has been designed for those who want to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online marketing tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.

Anyone involved in marketing and advertising campaigns and want to get the best results for their marketing budget, including sales and marketing staff, digital marketers and social media managers.

Also, people who are involved in the design, performance or online marketing of a web site including web designers, content writers, as well as students and non-specialists who want to pursue a career in digital marketing.

Benefits to you and your company

Costly mistakes and inefficiencies will be reduced through following best practice approaches across the different aspects of digital media. A more coherent, customer-centric planned approach to digital marketing will be developed focusing on priorities which will give the best returns.

Are you sure your marketing budget is well spent? This 3-day, classroom-based, digital marketing course will help you answer this question, optimize your campaigns, avoid costly mistakes and teach you how to take advantage of modern-day digital marketing strategies and best practices for a much better ROI.

Najam Ahmed - Digital Marketing Strategist

Najam Ahmed is the course instructor who has more than twenty years’ experience in providing online marketing consultation and digital marketing related courses (including SEO, Google Ads, Google Analytics, Content Marketing, and Social Media Marketing). He has helped more than 3,500 businesses in Dubai, UAE, Saudi Arabia, and across the GCC.

Complete Course Outline

Digital Marketing 101

A brief overview of digital marketing and all relevant set of activities that digital marketing covers:

What is digital marketing?
Why should we focus on digital marketing?
Understanding Search Marketing including:
- Google Ads
- Google My Business
- SEO
Understanding Display Advertising
- Contextual
- Targeted
- Remarketing/Retargeting
What is Content Marketing?
Understanding Social Media Marketing
Understanding Lead Generation and Email Marketing
Video Marketing
Responsive Mobile Design
Understanding Google Analytics

SEO - Search Engine Optimization

YouTube SEO

Write SEO-friendly title and description
Understanding Tags and Hashtags
Linking back to the main/relevant content
Transcribe your videos – your words will be indexed by Google and will help your rankings
Embed the videos within the website/blog

Google My Business

Verify your account without the need for a postcard or PO Box number
Adding photos, videos, and more content
Keep your customers coming back with your regular updates using Posts feature
Engaging your customers online, and build customer loyalty by responding to their reviews and questions
Understanding Insights
Optimizing Google Business profile – so, your business stands out, gets more exposure and bring a lot more traffic to your website

Google Ads - Search and Display Campaigns

Understanding Google Networks [Search & Display]
Keyword Research – how to choose the right keywords to advertise?
- Creating Content Hierarchy first!
- Brainstorming – Think and discuss them!
- Google Suggest
- Related Searches
- Google Keyword Planner
- Keyword Tools
Know your Competitors’ Keywords using SEMRush
Keywords Matching Options – Broad, Phrase, Exact, and Broad Match Modifier
Understanding Negative Keywords
Organizing and Grouping the Keywords – Ad Grouping
Understanding the Quality Score
Setting up Google Ads Campaigns – that avails high ranking at low cost
- Google Ads Account Structure
- Campaign Setup procedure
- Ads and Ad Groups
- Organizing Ad Groups
- Creating Effective Ads
- Optimizing Landing Pages
- Bid Management
- Negative Keywords
Analytics – Measure and fine-tune
Google Display and Remarketing Campaigns – Overview
YouTube Video Ad Campaigns
Google Ads’ Glossary
Google Digital Garage Certification
Google Skillshop – Google Certification Program

Google Analytics

Google Analytics training course provides you with techniques to get the best possible return on the investment you have already made in your website design, search engine optimization, marketing, and advertising campaigns. This training covers the following topics:

Getting Started with Google Analytics
Understanding Dashboards – Real-time | Audience | Acquisition | Traffic Source | Content | Conversions
Taking decisions based on Analytics Reporting
- Audience Reports
  - Overview
  - Geo
  - Language
  - Technology
  - Mobile
  - Demographics
  - Interests
  - Behavior
- Comparing, Exporting, and Scheduling Reports
- Real-time Report
- Acquisition Reports – How do visitors find my website? Am I creating effective content? How does this impact my bottom line?
  - All Traffic – Source/Medium
  - Campaigns – Tracking other online marketing campaigns’ performance using UTMs (Google’s Campaign URL Builder)
  - Google Ads – Tracking Google Ads campaigns’ performance and optimization (after connecting Google Analytics with Google Ads)
  - Search Console – Tracking SEO-based Traffic and Keywords (after integrating Google Analytics with Google Search Console)
  - Social – Tracking Social Media Traffic
- Behavior Reports
  - Site Content
  - Site Search
Defining Business Goals and Objectives [Conversions] | Measuring your Site’s ROI
Insights – Ask Google Analytics Intelligence
Heatmap – CrazyEgg – a brief overview
Google Tag Manager – a brief overview
Google Analytics Academy

Content Marketing

Importance of Self-hosted Blogging – Tips & Tools
Ideas for Content Marketing
Content Types
Content Repurposing
Content Curation
CTAs
Know Your Customers – your best content ideas
will come straight from your customers.
Inbound Marketing Methodology with the examples
Sharing useful tips
FAQs – Explore your ‘Sent’ folder
Branded Keywords List
How-to guides
Answerthepublic.com – Answer relevant Questions that people already searching
PostPlanner – finding relevant content easily – to share with your prospects
BuzzSumo – Find Trending & Most Shared Content
Pocket | Read Aloud
Content Calendar

Social Media Marketing

What is social media marketing?
Why people use social media?
Digital 2020 – Global Digital Overview
Social Media Marketing Strategy
- Setting up Social Media Goals
- Be Selective. Start Slow!
  - Find out where your targeted people connect
  - Popular Social Media Networks
  - KnowEm | Namechk – Check Social Media Username Availability
  - Optimizing your social media network profiles
  - Factors that increase your organic reach
- Social Media Listening & Monitoring | Knowing your Audience
  - Google Alerts – Monitoring your brands, competitions, and industry trends using
  - TweetDeck – a monitoring tool similar to Google Alerts for Twitter
  - Hashtags – Best Practices & Tools
- How Often to Post on Social Media?
- When your Fans are Online!
- Best Time to Post on Social Media
- Manage and automate your social media postings using Buffer/HootSuite
- Share Content. Drive Traffic. Snip.ly
- Canva.com – creating stunning designs yourself!
- Roylty-free images, videos
- Promo – Stunning Marketing Videos
- The 80/20 Rule – Develop trust before you sell
- How to avoid looking clueless on social media?
- How to find social media influencers?
- Respond quickly!
- Daily Social Media Plan for small-businesses
- Measuring Success | Analytics | Bounce Rate | Conversions
- Tracking emails
- Viral Marketing Examples

Social Media Advertising

Facebook / Instagram / LinkedIn Advertising

Boosting a Post
Facebook/Instagram Advertising using Facebook Ads Manager
Text Overlay Tool
Avoid buying fake social media followers
Remarketing/Retargeting using Facebook Custom Audiences
LinkedIn Advertising: Text Ads | Sponsored Content

Digital Marketing Certifications

We also guide and assist you to get certified directly by some internationally–recognized companies like Google, Hubspot, HootSuite, Facebook, and more by completing their relevant exams at no extra cost.

Digital Marketing Certifications

We, as a Google Partner firm, issue a certificate of completion at the end of this 3-day, classroom-based, Digital Marketing Course.

We also guide and assist you to get certified directly by some internationally–recognized companies like Google, Hubspot, HootSuite, Facebook, and more by completing their relevant exams at no extra cost.

Course Title

3-Day Digital Marketing & Social Media for Business Course

Day 1: Digital Marketing 101 & SEO (Search Engine Optimization)
Day 2: Google Ads & Google Analytics
Day 3: Content & Social Media Marketing – Strategy, Tips & Tools

Venue: Address Hotel, Dubai Marina

The course venue is located in Dubai Marina that is very close to JLT, JBR, DIC, DMC, TECOM, Knowledge Village, Al Barsha, Emirates Hills, and Palm Jumeirah.

Course Outline

Digital Marketing Overview
SEO – Search Engine Optimization
Google Ads – Search Marketing Campaigns
Google My Business – Connecting your business with local customers
Inbound Digital Marketing Concepts and Implementation
Content Marketing
Social Media Marketing – Strategy | Blogs | Facebook | Twitter | LinkedIn | Instagram
Video Marketing – YouTube
Facebook, Instagram & LinkedIn Advertising
Google Analytics – Tracking your success
Explore complete course outline here.

Discounted Price

AED 2,450 for All 3 Days (or AED 850 for 1 Day)

The cost also covers the following:

Flash Drive containing Course Material – Presentation and PDFs
Valet Parking facility
WiFi Internet access
Buffet Lunch at Mazina Restaurant, Address Dubai Marina + 2 Coffee breaks with snacks
Certificate of Completion + Guidance towards Google, Hubspot, and HootSuite Certifications

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Enroll Today!

Please submit the following information to enroll for this online/live digital marketing course, or send an email to najam@seointl.net:

3-Day Digital Marketing Course [Classroom-based]