With almost 80% of organizations using it, Google Analytics has become the preferred solution for measuring the impact of online marketing. Yet, for the most part, Google Analytics is not used to its full potential. Often, this is due to a lack of knowledge or the ability to fully exploit Google Analytics’ features.
Using content from the new Google Analytics interface, this training course seeks to close this knowledge and skills gap, and to increase confidence in how to configure and use the latest version of Google Analytics for reporting on your online marketing and website performance.
This course is very discursive and packed with exercises. There will also be lots of opportunity to discuss how Google Analytics relates to your specific organizational needs.
Web Analytics using Google Analytics training course provides you with techniques to get the best possible return on the investment you have already made in your web site design, search engine optimization and marketing campaigns. This training covers the following topics:
Following this training course, you will be able to:
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