Google AdWords – a Free Beginners’ Guide by Google

Welcome to “Growing your business with AdWords”, a guide to help you ensure you get the best results for your business with AdWords advertising campaigns. This booklet will provide you with all the tips and tricks you need for your account to succeed:

1. Get the basics right
2. Expand your reach
3. Measure your success

Getting the most out of AdWords requires ongoing experimentation. Whether you’re brand new to AdWords or an AdWords veteran, following the guidelines in this booklet will help you create and hone your campaigns to give you the maximum possible return for your advertising investment.

If you are confused by any of the AdWords terms in this booklet, there is a handy glossary at the back to help you out.

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