When it comes to SEO (Search Engine Optimization), I recommend my clients to first learn SEO and then manage it in-house. What actually you need is a good content writer (who understands your business) with some basic SEO knowledge. You need great content that answers your prospects/clients’ concerns and questions.
Hiring an expert to manage your search engine presence | Find out if help from a search engine optimization (SEO) company is the right fit for your business.
These tips are shared by experts at Google: