I have found five awesome articles on the topic of developing a digital marketing strategy and sharing them with you:
More and more businesses jump into the digital marketing bandwagon, hoping to achieve bigger goals, but even in 2016, not all of them start by creating a digital marketing strategy. Read More
In short: Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. The term ‘strategy’ might seem intimidating, but building an effective digital strategy doesn’t need to be difficult.
In simple terms, a strategy is just a plan of action to achieve a desired goal, or multiple goals. For example, your overarching goal might be to generate 25% more leads via your website this year than you drove last year. Read More
Running a business is hard with lots of moving parts and demands on your time. One important task is marketing, especially digital marketing. Read More
According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes? Read More
In today’s hyper-connected world, your business can thrive or die based on your company’s unique digital marketing plan. Many of your customers will come directly from an online location. Whether this is through a mobile device, a home computer or a tablet, it’s important to have a dedicated plan in place for those customers. Read More
What do you think? Do you have a clear digital media strategy? What tools do you use to keep your team moving ahead? I would love to hear your thoughts, questions or comments on this process. Please leave them in the comment section below!
Many thanks and kind regards,