Instagram uses a combination of factors to determine the order in which posts appear in users’ feeds, including the likelihood that the user will engage with the post, the recency of the post, and the relationship between the user and the person who posted. Additionally, Instagram may promote certain posts or accounts in users’ feeds, based on factors such as the user’s engagement with similar content or accounts, and the overall popularity of the post or account. However, the exact algorithm behind Instagram’s feed is not publicly disclosed and is constantly updated to improve the user experience.

In the following 10-minute video Robert Benjamin explains the recent changes in Instagram’s algorithm that will help you to get more engagement, more views, and more likes: