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BuzzFeed is an American internet media company based in New York City. The firm describes itself as a “social news and entertainment company” with a focus on digital media and digital technology in order to provide “the most shareable breaking news, original reporting, entertainment, and video.”
Content marketing is more than just a buzzword – it’s a tried-and-true marketing tactic that small businesses can use to reach customers in an authentic way, without having to spend big bucks. In fact, 80% of customers appreciate learning about a company or business through custom content (Demand Metric). Keith Hernandez from Buzzfeed, one of the leaders in the content marketing space, joined us to discuss how small businesses can create and use custom content effectively in their marketing.