Google Search Advertising Course

Become a master of building and developing effective Google Search Ad Campaigns by making full use of automated resources like Smart Bidding, Responsive Search Ads, Comprehensive Data Analysis and Audience Solutions to boost performance of your campaigns and find your targeted customers around the world.

Course Overview

The introductory part of the course will deal with:

Understanding Google Ads as a whole briefly.
Exploring the value and scope of Google Ads in general and for your business.
How to start getting more business from Google Ads.

After the introductory part is over, we will move to the second phase of the course. In which we will learn:

Delivering targeted and effective messages through Text Ads.
Leveraging Ad Extensions to make your Search Ads even more relevant.

The third phase of the course will be one of the more important ones, in which we will learn:

Increasing Ad efficiency using bidding strategies.
Reaching important, long-term customers with the help of Search Audiences.

When we reach the end of the third phase, the learner will be able to effectively navigate and make use of Google Ads for their business. After which the most important phase of the course will take place:

Boosting Ad performance by bettering the overall optimization score.
Getting more conversions and revenue through Performance Planner.
Topics varying by industries, businesses or different niches in terms of Google Ads.
Implementing Google Ads into your Business Strategy.

Apart from all of this, any questions, queries or doubts regarding Google Ads will also be specifically catered to. You could ask your questions while the topic is being discussed or at the end of the course or even after the course has been completed.

What you will learn

The practical course will provide value and expertise with examples that you may never have experienced before in such a short span of time, after the course is over, you’ll be able to:

Create and optimize Google AdWords campaigns – Drive effective, consistent traffic to your website and/or your landing pages.
Better structure and target your AdWords campaigns – Build and develop your own Google Search Ad Campaigns which help you acquire new customers..
Carry out keyword research to develop a target keyword list. Use keyword matching to optimize performance – Learn to master the art of researching keywords that your customers are searching for and implement them in your Search Ad Campaigns.
Adopt best practice copywriting guidelines when creating ads – Write Ad Headlines and Descriptions that convert prospects into long-term customers.
Confidently set campaigns’ budgets and bidding strategies
Advertise your products and services to the perfect audience.
Boost your company’s visibility on the internet and gain customers who are looking for solutions that you provide.
Generate a one-time plan that brings you leads, sales and customers using Google Ads.
Measure campaign performance using Google Analytics – Use the in-depth Google Ads with Google Analytics to keep track of what is effective and working better than everything else.
Make use of Google Ads Automation tools to find the right customers and audiences.
Retargeting: Target people who have visited your store or website in the past but left without making a purchase to sell even more.

Topics Covered with Practical Implementation & Examples

Each topic that will be covered will have sub-topics inside, but the main topics that will be covered and taught are:

Introduction to Google Search Ads Campaigns

Setting up and creating our first Google Ad Account.
Setting up and creating our first Google Search Ad Campaign.
Overview of Google Ads Billing

Introduction to Keywords

Finding Keywords that your audiences are looking for.
Structuring keywords and conducting effective Keyword Research.
Making use of Negative Keywords to save costs and keep away irrelevant prospects.
Understanding Keywords’ Match Types: Broad, Phrase, Exact, and Negative

Introduction to Ad Groups – Keywords, Ad Copies, and Landing Pages

Effectively Structuring Ad Groups.
Distributing the keywords in relevant groups.
Creating our first Search Ad
Structuring Headlines and Descriptions for different types of Search Ads.
Choosing the relevant landing pages
Understanding Quality Score and Ad Rank.

Using Ad Extensions

Learning about Ad Extensions and what they do for your Ads.
Using Multiple Ad Extensions to refine and expand your Ads.

Remarketing with Search Ads

Understanding what Remarketing is about.
Selling more through the power of Remarketing.

Bidding Strategies

Learning different Bidding Strategies.
Utilizing and making full use of Profitable Bidding Strategies to earn more revenue.

Search Campaigns’ Optimization using Google Analytics

Learning how to properly analyze Search Ads and improve their performance using Google Analytics
Key Takeaways and other important things.

Who it is for

If you have or are part of a company with products and services to sell and already have an online presence, you too are in the right place. Through our course you’ll find and learn newer ways to advertise and market your products to your audience leveraging the power of Google Ads.

If you are looking to go pro at Google Ads and start earning money by either freelancing for companies or gaining contracts from individuals, this course would be amazing for you too. You’ll be able to handle and manage Google Ad Campaigns for your clients and bring them effective results.

If you’re a student who is looking to expand his or her CV and learn something new while challenging yourself, you’ll find this course to be the best for you too. Employers nowadays look for skills such as Google Ads and Analytics and through this course you’ll have a higher chance of landing your dream job.

Anybody looking to learn and understand Google Ads while being a beginner or an intermediate at the subject is welcome.

A person with Advanced knowledge of the subject will also take away numerous key learnings and find newer ways to do things inside Google Ads.

Meet the Course Instructor - Najam Ahmed

Najam Ahmed is a Google Certified Professional and Co-Found of SEO International, UAE’s leading digital marketing agency.

Najam has helped hundreds of leading companies in the UAE better their Digital Marketing Strategy and has earned them a ton of Revenue, his most prominent clients are:

EPOC Messe Frankfurt GmbH
Gulf News
Khaleej Times
Okaz Organization
Dubai Media Inc.
Manipal University
GET Group
Emirates National Oil Company (ENOC)
AW Rostamani Group
Al Masaood Automobiles
AR Motors
YAS Waterworld
And a lot more, you can explore the full list here: https://www.seointl.net/about-us/our-valued-clients/

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Diliara Nammas

09:00 07 Feb 22

I want to thank Mr. Najam Ahmed for his professional approach in teaching digital marketing and for motivating me to continue learning on my own and achieve my goals! Recommend !

Dimple Menezes

13:25 31 Aug 21

Attending Najam's classes is a great insight to the Digital Marketing world. He is constantly updating his offerings as per the changing trends in the SEO and Digital scenario. With real-life cases, a personalized approach and immense learning materials, I would recommend his 5-Day Digital Marketing Course [1-on-1, Online over Zoom) to anyone who wants to stay abreast with Key Digital Marketing Skills.

Fatena Fakhreddine

06:21 30 Aug 21

I was very lucky to meet Najam and learn from his experience. He is very knowledgeable and professional about all aspects in digital media.

Ronita Bhattacharjee

11:55 16 Aug 21

Fantastic learning experience, extremely comprehensive content and resources provided. The team found the course valuable and are now implementing the tools, techniques and analytics .

Patricia Ednalaga

06:17 27 Jul 21

Mr. Najam is a great Mentor, I’ve learned a lot from him.Also, he is selfless teacher I’ve known. He wants to share all his knowledge on every student he had.I hope that this company will strive more into success.

Sheila Manek

12:31 25 Jul 21

This was a very well informed and useful course that I attended with SEO International. Anyone who is looking to brush their digital marketing skills, this one is for you! Thanks Najam, for the wonderful sessions and imparting useful knowledge. Much appreciated.

nada daher

17:43 10 Mar 21

Najam is a very professional tutor. He has really put all his knowledge in the course he gave. I highly recommend taking the courses and checking all the information on the website blog.

Ali Mossarah

17:41 10 Mar 21

A great place to know more about Digital Marketing in general. They also offer 1-on-1 sessions that focuses on tailored events.

Zeina Alkoukou

10:56 16 Feb 21

One of the most valuable courses from a Google Partner Expert! Thanks dear Najam...

Maria Enaje

07:11 24 Jan 21

I took the 5-day online course and it was very informative. I learned a lot about digital marketing within a short period of time. Najam was very helpful with any queries and provided all the relevant data, templates and samples.

swapnali Joshi

06:43 16 Jan 21

Thank You so much Najam, for the amazingly insightful sessions. It's unbelievable the kind of data you have shared and yes this is just the beginning there is a lot to learn. Now i know have a good mentor to support throughout.

M. Raouf

12:40 21 Nov 20

had the 3 day course eventually don't waste your time searching for the best tutor. Najam is a truly dedicated and very helpful I really recommend him

senda guesmi

13:20 14 Nov 20

Great content. Najam was very helpful and customized the course in a way that helped me a lot. I recommend this course to anyone looking to learn or improve their digital marketing knowledge and skills.

Ali S. Ali

08:40 01 Nov 20

The course was very good and the instructor was extremely knowledgeable and informative. Some great tips and links provided which can help someone to venture into the world of digital marketing.

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Classroom-based Digital Marketing Courses

Classroom-based Sessions

Google Ads & Analytics Courses at Address Dubai Marina

March 16, 2022
May 11, 2022
9 am to 4 pm | Dubai Time GMT +4
Address Hotel, Dubai Marina
Course Fee: AED850 per person
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Online over Zoom Digital Marketing Courses

Online Sessions over Zoom

Online Google Ads and Analytics sessions over Zoom

February 22 - 23, 2022
March 29 - 30, 2022
10 am to 2 pm | Dubai Time GMT +4
Attend it Online over Zoom from Anywhere!
Course Fee: AED650 per person
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Sessions at your Premises

Tailored Google Ads & Analytics Courses at your premises

Enroll Today

Please submit the following information to enroll for our classroom-based, online over Zoom, or in-house Google Ads and Google Analytics Courses, or send an email to najam@seointl.net

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