Focusing on conversions is crucial for achieving better results in your Google Ads campaigns. Conversions, whether they’re sales, sign-ups, downloads, or other valuable actions, are clear indicators of your ads’ effectiveness in driving desired outcomes. By prioritizing conversions, you can align your ad strategies more closely with your business goals, ensuring that your ad spend translates into tangible results. This approach enables you to optimize your ads for the metrics that truly matter, leading to more efficient use of your budget and a stronger return on investment.

Here’s a 20-minute video by Corey Frankosky from SurfsidePPC.com that contains 10 best practices for driving more conversions using Google Ads:

• 💰 Setting up conversion tracking and optimizing for conversion value allows you to optimize for revenue rather than just strictly conversion.
• 📈 Use smart bidding and make sure you have a conversion goal set up to maximize the effectiveness of your campaigns.
• 📝 Utilize all available assets, such as headlines and description lines, to create high-quality ads for a search campaign.
• 🔍 Testing multiple landing pages with different ads can help you identify the best-performing combination for your campaign.
• 📊 Utilize audience manager in Google Ads to create and manage your data segments for better ad performance.
• 📊 Optimizing your campaigns is crucial for improvement, launching a campaign and forgetting about it won’t lead to success.
• 💡 Make sure your search terms are relevant to what people are looking for and what’s on your landing page to drive more conversions with your Google Ads campaigns.
• 🎯 Group together your ad groups by landing page and make sure you’re creating really relevant ad groups for better performance.

Google Ads Location & Geo-Targeting Overview and Best Practices – Reach The Right Customers

Here’s the summary of this video:

• 🌍 Location targeting in Google Ads allows advertisers to reach specific audiences based on their geographical location, helping them to effectively target their desired customer base.
• 🛫️ Targeting airports in Google Ads allows advertisers to reach a large audience of people who are at the airport, including those driving to the airport, waiting for their flight, or working at the airport.
• 🗺️ Excluding locations is also possible in Google Ads, allowing advertisers to refine their targeting and reach the right customers more effectively.
• 🎯 There is no limit to the targeting options available with Google Ads, allowing advertisers to customize their campaigns and reach the right audience for their products or services.
• 🌍 Radius targeting in Google Ads allows businesses to specify a specific area around a location, making it easier to target potential clients or customers within a certain radius.
• 📊 By setting separate location targets in Google Ads, advertisers can track and analyze the performance of their campaigns in different locations, providing valuable insights for optimization.
• 💼 For large campaigns, providing location-specific data to clients can be beneficial in showcasing the performance of ads in different markets and driving conversions.
• 💼 Using location assets, formerly known as location ad extensions, businesses can showcase their physical business locations on search ads, providing potential customers with valuable information.