190+ Free and Paid Digital Marketing Courses/Certifications 2024

Free Learning Guide - Digital Marketing Courses & Certifications
Content Marketing / Digital Marketing / Digital Marketing Certifications / Google AdWords / Google Analytics / Google My Business / Marketing & Branding / SEO / Social Media Marketing

190+ Free and Paid Digital Marketing Courses/Certifications 2024

Digital Marketing Courses and Certifications

In today’s world, being online is key for businesses to connect with people and sell their products or services. More and more people are using the internet and social media every day, making digital marketing a must-have for companies. This is why there’s a big need for people who are good at things like making websites easy to find (SEO), using social media to market, and advertising online (PPC).

Dubai is a prime choice for digital marketing courses due to its vibrant and innovative industry. As a central business hub in the Middle East, Dubai offers unparalleled digital marketing opportunities thanks to its strategic location and embrace of cutting-edge technology. The city’s mix of international corporations and local enterprises creates a unique and diverse market, offering digital marketers a broad playground to apply and refine their skills.

Learning digital marketing in Dubai means getting hands-on experience with the latest marketing tools and strategies, preparing you for a successful career in a global and dynamic environment. The city’s blend of cultures and business practices also demands adaptability and cultural sensitivity, skills that are highly valued in the digital marketing world. In short, Dubai’s unique position as a leading business and digital marketing center makes it an ideal place for both beginners and experienced professionals looking to advance their skills in this exciting field.

There are many courses and certificates out there for people in Dubai, whether you’re just starting or want to get better at what you already know. These can be short courses or full-on programs.

Our agency, SEO International, Dubai, also offers courses focused on digital marketing with AI. We want to help people learn about this field so they can do well in Dubai’s business world.

Learning digital marketing is very useful, not just for people who work in marketing, but also for business owners. It helps you reach more people online and find new ways to sell your products or services. Keeping up with new trends and technologies in digital marketing is also important to stay ahead.

We, at SEO International, have put together a list of free and paid digital marketing courses and certifications. These are great for both beginners and those who already know a bit about digital marketing.

These digital marketing courses and certifications cover all major digital marketing areas including AI in Marketing, SEO, SEM, PPC, Marketing Analysis, Content Marketing, Video Marketing, Social Media Marketing, and much more offered by Google, Facebook, Hubspot, Hootsuite, and more. Most of them are free, so it’s a good chance to learn more and improve your skills. Check out our list and start learning today:

Digital Marketing Courses and Certifications by Google

  • Get certified in the Fundamentals of Digital Marketing officially by Google
  • Google Skillshop https://skillshop.withgoogle.com/ | Find free online product training and certifications right for you
    • Google Ads Certifications
      • Google Ads Search
      • Google Ads Display
      • Google Ads Video
      • Google Shopping Ads
      • Google Ads – Measurement
    • Google Analytics Academy https://analytics.google.com/analytics/academy/
      • Google Analytics for Beginners
      • Advanced Google Analytics
      • Google Analytics for Power Users
      • Getting Started with Google Analytics 360
      • Introduction to Data Studio
      • Google Tag Manager Fundamentals
    • YouTube Creator Academy https://creatoracademy.youtube.com/page/home
      • Grow your YouTube channel now with free online courses on YouTube
    • Google Marketing Platform
      • Display & Video 360
      • Search Ads 360
      • Campaign Manager
      • Creatives
      • Google Web Designer
      • Programmatic concepts
    • Google My Business
    • Google Ads Manager
    • Google AdMob
Google Career Certificates

Google offers flexible online training programs on Coursera.org, designed to equip individuals with job-ready skills in high-growth career fields. Dive into Cybersecurity, Data Analytics, Digital Marketing and e-commerce, IT Support, Project Management, or UX Design. No prior experience or degree is necessary to get started. Join and kickstart your career journey today!

Google Career Certificates
Full Library of Google’s Online Courses and Tools to Grow Your Career and Grow Your Business

 

SEO Courses and Certifications

 

Hubspot Academy – Courses & Certifications https://academy.hubspot.com/ 

  • Inbound Marketing Certification
  • Social Media Certification
  • Email Marketing Certification
  • Content Marketing Certification
  • Inbound Sales Certification and more…
  • Content Marketing Certification by Hubspot https://academy.hubspot.com/courses/content-marketing
    • Learn What Content Marketing is and How to Do It [Course] | FREE Certification Course | This certification course will give you an overview of how to become an effective content marketer.
  • Social Media Certification by Hubspot https://academy.hubspot.com/courses/social-media
    • The Social Media Certification will help you shape the conversation around your business, build loyalty, and attract new customers and partners.

Business, Marketing, and Sales Courses

 

Hootsuite Academy – Courses & Certifications https://education.hootsuite.com/ 

  • HootSuite Platform Certification
  • Social Marketing Certification
  • Advanced Social Advertising Certification
  • Social Media ROI and Value Analysis
  • Social Selling Certification
  • Advanced Social Media Strategy
  • Foundation of Social Advocacy Certification
  • Social Selling for Financial Services
  • Social for Healthcare Certification from Mayo and more…

Bing Ads Certification https://about.ads.microsoft.com/en-us/resources/training/get-certified

To complete Bing certificate program, simply take the free courses at your own pace to prepare for the exam.

Twitter Flight School https://www.twitterflightschool.com/student/catalog

It is a Twitter official platform to help you master Twitter advertising.

Pinterest Academy https://business.pinterest.com/en/blog/start-here-introducing-pinterest-academy

It’s a free e-learning tool we designed for businesses new to Pinterest. It can help you get started on our unique visual discovery platform, discover the benefits of all our ad products, take advantage of our advanced targeting and other features — and lots more.

CoSchedule Academy https://academy.coschedule.com/

Your all-in-one hub for premium, on-demand marketing courses specifically designed to help you stay competitive and drive real results.

Ahrefs Academy https://ahrefs.com/academy

  • Marketing with Ahrefs
  • Blogging for Business

SEMRush Academy https://www.semrush.com/academy/

Free Online Digital Marketing Courses and Exams

Helpful Digital Marketing and Social Media Marketing Blogs and Learning Resources

Social Media Examiner https://www.socialmediaexaminer.com/

This website helps millions of marketers discover how to best use social media marketing to connect with customers, generate awareness, and increase sales.

Remarkable People Podcast by Guy Kawasaki https://www.facebook.com/WiseGuywithGuyKawasaki/

Remarkable People enables you to understand our changing world through interviews with thought leaders, legends, iconoclasts, and moguls. Equal parts practical, tactical, and hysterical, it covers innovation, entrepreneurship, technology, literature, design, and marketing. Guy Kawasaki has decades of experience with Apple, Google, Canva, Sony, Wikipedia, Mercedes Benz, and startups, so he knows what to ask. Every episode will make you a little wiser — and more remarkable yourself.

Marketing School by Neil Patel & Eric Siu https://marketingschool.io/

LinkedIn Learning https://www.linkedin.com/learning/

Learn digital marketing, business, creative, and technology skills to achieve your personal and professional goals. Enhance Your Skills with Expert-Led Online Video Tutorials – Start Now! Access Anytime, Anywhere. It is for USD30 per month – the first month is for free.

Hubspot Blog https://blog.hubspot.com/

HubSpot’s Blog for marketing, sales, agency, and customer success content.

Neil Patel’s Digital Marketing Blog https://neilpatel.com/blog/

HootSuite’s Social Media Marketing Blog https://blog.hootsuite.com/

Social Media Resources by Sprout Social https://sproutsocial.com/insights/resources/

Free social media management resources provided by Sprout Social. From client stories to helpful infographics

 

BuzzSumo Blog https://buzzsumo.com/blog/

Get latest updates and new learning experience by exploring BuzzSumo’s Content Marketing, Digital PR, Influencer Marketing, and Video Marketing

Learn to make great sites https://www.google.com/webmasters/learn/

Browse popular resources, courses, and guides by Google to learn how to make great content for your visitors.

Corey Frankosky’s Surfside PPC https://surfsideppc.com/

Free PPC Tutorials and Online Marketing Courses by Corey Frankosky

Kim Garst’s Blog https://kimgarst.com/blog/

Marketing strategies that work by Kim Garst

Backlinko Blog https://backlinko.com/blog

The Backlinko SEO Blog by Brian Dean

Moz Blog https://moz.com/blog

The Moz inbound marketing and SEO blog provides tips, tricks, and advice for improving websites and doing better search, social, content, and brand marketing.

SEJ – Search Engine Journal https://www.searchenginejournal.com/

A blog containing tips, tutorials, and news about SEO, PPC, Content Marketing and Social Media Marketing

Attend a 4-Day Digital Marketing Course (Online over Zoom) with Najam Ahmed for AED1,150 Only. Register Online! 

 

Meta Blueprint – Facebook & Instagram related Certifications

Set yourself apart in digital marketing by becoming a Meta Certified Professional.

Meta certification exams help you stand out in your field. Meta awards credentials to individuals who demonstrate advanced-level proficiency in various aspects of digital marketing with Meta products.

Choose an exam and prepare to boost your resume, credibility and career.

  • Meta Certified Digital Marketing Associates
  • Meta Certified Marketing Science Professional
  • Meta Certified Creative Strategy Professional
  • Meta Certified Media Planning Professional
  • Meta Certified Media Buying Professional
  • Meta Certified Marketing Developer
  • Meta Certified Community Manager
  • Meta Certified Spark AR Creator

Find all the details and information here: https://www.facebook.com/business/learn/certification

Some additional Digital Marketing Courses and Certifications

Content Marketing Courses:

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