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Category Archives: Marketing & Branding

The Art of Innovation by Guy Kawasaki
Posted on June 23, 2018 by Najam Ahmed in Marketing & Branding
Guy Kawasaki at TEDxBerkeley: “Rethink. Redefine. Recreate.” His talk is titled “The Art of Innovation.” Guy Kawasaki is a special advisor to the Motorola business unit of Google. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Previously, he was the chief evangelist of Apple. Kawasaki has a BA […]
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Building Brand Awareness using Display and Video Advertising
Posted on May 29, 2017 by Najam Ahmed in Marketing & Branding
The purpose of a brand-engagement campaign is to build awareness of and positive associations with your company and its products and services. A customer can interact with your brand in a variety of ways, including watching videos, playing games, spending time on your website, or communicating with other customers. If you’re interested in increasing your […]
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Digital Marketing Courses Dubai – SEO International has trained 9,650+ people since Feb 2010
Posted on December 25, 2016 by Najam Ahmed in Digital Marketing, Marketing & Branding
Alhumdo Lillah, 9,650+ people have already been trained in Dubai, Abu Dhabi, UAE, Saudi Arabia and across GCC since February 2010 by Najam Ahmed, Digital Marketing Strategist at SEO International – Find upcoming digital marketing courses details here: http://www.seointl.net/digital-market… 3-Day Digital Marketing & Social Media for Business Course Day 1: Digital Marketing 101 & SEO […]
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Snip.ly – Drives Traffic and Conversions to your Website
Posted on December 21, 2016 by Najam Ahmed in Content Marketing, Digital Marketing, Inbound Marketing, Internet Marketing, Marketing & Branding, Social Media Marketing
+Sniply is a very interesting (but a little sneaky) tool which lets you build custom calls to action (CTAs) and add them to content that you share on social media or via email communication. You can create your custom CTA with a marketing message and add it in over the page, which only the people […]
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A Simple, 4-Minute Video Guide to Canva
Posted on December 7, 2016 by Najam Ahmed in Marketing & Branding, Social Media Marketing
No need to find a graphic designer anymore! Canva makes design simple for everyone. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and social media graphics. Canva is a tool loaded with enough easy-to-use features and functionality that anyone can create a variety of engaging content that gets shared. Canva: […]
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Help Holiday Shoppers Find Your Business
Posted on November 8, 2016 by Najam Ahmed in Internet Marketing, Marketing & Branding
Give your business a boost for the holiday shopping season by creating a free business listing on Google, optimizing your website for mobile, and advertising online.
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How people use Internet in UAE & across the globe? Consumer Barometer (with Google) Answers!
Posted on December 5, 2015 by Najam Ahmed in Digital Marketing, Google Analytics, Marketing & Branding
Consumer Barometer is a tool that help you understand how people use the Internet across in UAE, Middle East across the globe. It offers four main features: Graph Builder – Create your own custom analysis to understand how people use the Internet. Compare Digital Trended Data over time – See how Internet access and device […]
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100 Holiday Marketing Tips by MailChimp
Posted on November 23, 2015 by Najam Ahmed in Digital Marketing, Email Marketing, Marketing & Branding, Social Media Marketing
I recently found a very useful, interactive and colorful article shared by MailChimp containing 100 Holiday Marketing Tips and I’m sharing it with you:
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Lead Generation – a short guide
Posted on July 19, 2015 by Najam Ahmed in Digital Marketing, Inbound Marketing, Marketing & Branding, Social Media Marketing
What is Lead Generation? According to Unbounce, Often abbreviated as “lead gen,” lead generation is the process of attracting and converting qualified prospects to fill your sales funnel. There are many types of lead generation campaigns, but the goal is usually the same: collect a user’s email address and follow up with lead nurturing. […]
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The Essential Guide to Internet Marketing 2015
Posted on June 12, 2015 by Najam Ahmed in Content Marketing, Digital Marketing, Email Marketing, Inbound Marketing, Internet Marketing, Marketing & Branding, Social Media Marketing
The Essential Guide to Internet Marketing 2015 by Hubspot According to webopedia, Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. I’m really a big fan of @Hubspot and I […]
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SEO International - a division of Al Wafaa Group, Dubai

4.9

Paulina Kabat

11:05 29 Jan 18

Great training and I would like truly recommend it. A lot of practical tips I can apply at my everyday e-marketing job, well-organized knowledge, numerous materials to study in the future. Najam is open to discuss individual matters and refers to the particular examples from participants' companies - thanks to that the training is even more practical. And the venue (Address Dubai Mall) is amazing - 5-star lunches and coffee breaks. I really regret this is the end and hope to come back to Najam with some further consultations :)

sandra M

10:30 27 Feb 18

Thank you so much Najam for the very informative course and and generous tips you gave us regarding SEO, digital marketing and basically finding our way around the world of Google. I would totally recommend to anyone wishing to pursue their career in Digital Marketing.

saqib khan

07:54 25 Sep 17

The training no doubt is worth attending. The content of the course very much pertains to the daily digital marketing activities which are often overlooked. It has been a great learning experience. The course also carries the practical illustration of the digital marketing solutions specially social media management. The course also carries the live case studies of big brands and their digital marketing prons & cons.

Maira Jahangir

09:01 31 Oct 17

Amazingly interactive session! Najam is super helpful and gives brilliant examples that are very relevant. Highly recommended to anyone who wants to take the first steps into Digital Marketing.

Tom Tom

15:05 05 Nov 17

Great course! Would definitely recommend to anyone who is to gain more insight into the strategy behind social media marketing. Najam is a great instructor!

mohamad alaliwe

05:48 31 Oct 17

I took Mr. Najam's course when I knew nothing about internet marketing. His course changed my way of looking at valuable tools of internet and opened my eyes to so many things that used to be a mystery. However, the most important thing about Mr. Najam is he stayed available to me even after finishing the course. I have asked and emailed him several times after the seminars and he graciously responded to me and so quickly fixed my issue. He truly cares for the well being of his students. I recommend him to any level of knowledge of social media marketing students. I will retake his courses for refreshing my knowledge as this industry keeps changing.

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